• Brand management of hospitality division• Redevising brand strategy• Developing and managing comprehensive IMCs, managing internal and external parties, implementation and tracking of campaigns, collaborations• Corporate Communications • Liaising with internal and external parties to conduct research to evaluate the current brand proposition and positioning and making recommendations for the way forward • Project lead: Pearl-Continental hotels’ websites CMS• Project… Show more • Brand management of hospitality division• Redevising brand strategy• Developing and managing comprehensive IMCs, managing internal and external parties, implementation and tracking of campaigns, collaborations• Corporate Communications • Liaising with internal and external parties to conduct research to evaluate the current brand proposition and positioning and making recommendations for the way forward • Project lead: Pearl-Continental hotels’ websites CMS• Project lead: CRM and email marketing • Implementation of new robust processes• Managing relationship with all media and publications, on-boarding and managing agency Show less

• Liaising with internal and external clients• Brand positioning and marketing strategy• Liaising with the marketing team to come up with strategies for promoting the magazine • Attracting new advertisements nationwide• Creating innovative campaigns to set Hello! apart from competitors in the region• Working closely with editorial for product placement, advertorials and collaborative/fashion shoots for various national and international clients including Mango, International… Show more • Liaising with internal and external clients• Brand positioning and marketing strategy• Liaising with the marketing team to come up with strategies for promoting the magazine • Attracting new advertisements nationwide• Creating innovative campaigns to set Hello! apart from competitors in the region• Working closely with editorial for product placement, advertorials and collaborative/fashion shoots for various national and international clients including Mango, International Watch Company, L’Oreal & Porsche’• Meeting with potential clients for ads/barters/sponsorship • Handling PR • Developing clear, compelling text for multiple media, from traditional print to social media activations • Engaging and influencing drivers of business growth (particularly revenue growth), risks, highlight issues and priorities Show less

• Coordination, monitoring and analysis related to the market, consumer behaviour & competition trends, etc with special emphasis on the telecommunications industry • Addressing queries raised by brand teams by conducting in-depth analysis and making recommendations accordingly • Analysis on various market & consumer segments and telecom and banking related products. Adding value in the reporting and analysis requirements raised by the client• Managing the social media aspect of… Show more • Coordination, monitoring and analysis related to the market, consumer behaviour & competition trends, etc with special emphasis on the telecommunications industry • Addressing queries raised by brand teams by conducting in-depth analysis and making recommendations accordingly • Analysis on various market & consumer segments and telecom and banking related products. Adding value in the reporting and analysis requirements raised by the client• Managing the social media aspect of reporting, i.e. Media Beat• Consolidation of Annual/ Bi- Annual and Quarterly reports • Bifurcating different segments according to brand requirements and client needs• Analysing market trends and forecasting demands along with giving direction to the planning department with regards to media plans Show less

PDL Unit, Save the Children;• Assisting in planning, implementing and evaluating communications’ strategies and plans aligned with the organization’s mission and strategic plan• Contributing to writing, proofreading and producing publications as needed• Managing internal folders and files for the PDL Unit• Coordinating the planning, writing, editing and consolidation of the Annual Report and various donor reports• Responsible for organizing training sessions for the Health… Show more PDL Unit, Save the Children;• Assisting in planning, implementing and evaluating communications’ strategies and plans aligned with the organization’s mission and strategic plan• Contributing to writing, proofreading and producing publications as needed• Managing internal folders and files for the PDL Unit• Coordinating the planning, writing, editing and consolidation of the Annual Report and various donor reports• Responsible for organizing training sessions for the Health and Education departments including, but not limited to, making the arrangements, logistical support for attendees, assisting the core teams as well as making end reports for the activities conducted Show less

Duties included maintaining Public Relations, pitching new marketing strategies, managing the staff, handling customer grievances and training new staff, ensuring smooth communication within and between different departments, making presentations and compiling & interpreting data, managing and organizing several different events along with other tasks.