Sidra Khan is a Senior Trade Category Manager at EBM | x Reckitt at EBM. She possess expertise in trade marketing, competitive analysis, distributed team management, brand management, team management and 7 more skills. Colleagues describe her as "In my opinion, Sidra is a highly skilled and competent professional with a wealth of experience in the retail industry. Sidra's ability to analyze market trends and develop innovative trade category strategies has been invaluable to our organization. Her expertise in managing trade promotions and executing them flawlessly has resulted in significant revenue growth for our company. Sidra is a highly collaborative team player who has the ability to work effectively with cross-functional teams. Her excellent communication skills and ability to negotiate effectively with vendors have helped us to build strong partnerships and achieve our business goals. In addition to her professional skills, Sidra is a highly motivated and dedicated individual who consistently goes above and beyond what is expected. Her positive attitude and enthusiasm for her work have been an inspiration to her colleagues."