Sierra Lai Email & Phone Number

Focus on Automotive bisiness in past 4 years to buiild the business plan, automotive ecosystem and partnership to embedded Winbond firmly in automotive world. It was significantly contibute to the revenue growth and successfully engaged valuable partnership. Working experience of over 16 years in semiconductor field. Start on product characterization, yield enhancement and establish the advanced engineering analysis system. Further step in establishing the expert system for real time yield/quality enhancement. New product design debug Interface, outsourcing business evaluation and CIS (CMOS Image Sensor) new business evaluation. Later work as an on site team product operation & technology transfer, including qualification, wafer/component/module yield ramping, design weakness, quality and customer return management, logistic handling and IT topics related. In the end, extend my carrer in automotive marketing with my past fluent experience in semicondustor. Specialties: - Good in biz development & partnerships to enhance the company position & competition. - Good at marketing planning with business sensitivity and marketing strategy deployment - Excellent in project / program management between various cultures. - Well knowledge background in different fields for negotiation and efficiency enhancement, - Excellent communication ability and integration ability of vertical / horizontal cross functions.- Ability to host the workshops from site to site in technical, quality and logistic topics. - Excellent knowledge in product performance/characterization, yield enhancement methodology, process integration and memory electrical behavior.- Highly capable of handling CRM/RMA, subcon management, WIP control and cost down activities. - Highly sensitivity of new methodology in data mining and expert system development for yield ramping and quality matter.

Listed skills include Semiconductors, Semiconductor Industry, Cmos, Electronics, and 31 others.