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I am a marketing professional with a background that has given me a foundation in: quality customer service, traditional and new advertising, media planning/buying, qualitative market research, shopper marketing and branding. BRAND POWERI love when a brand is executed well. What does this look like? To me (within consumer packaged goods) it starts with an in-store experience. I am engaged the moment the product’s packaging and/or merchandising jumps off of the retail shelves at me because it has a unique differential. While keeping this personal insight at the top of my mind, I am able to maintain a fresh perspective in the business application of brand imaging. CONSUMER INSIGHTSI also find it fascinating to learn and understand what drives a consumer to a purchasing decision. We have intricate minds and life experiences that dictate what propels us from being a window shopper, to a buyer, to a life-long brand supporter. In my interactions with consumers I am able to apply my exceptional listening skills to uncover the crux of purchasing motivators. SpecialtiesCreative brainstorming, focus groups, surveys, qualitative research, advertising, brand analysis, packaging development, planograms, product merchandising, copywriting, social media
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AssociateFamily Christian 2013 - 2014Frederick, Md -
Marketing Brand SpecialistSentrysafe Apr 2011 - Dec 2011Rochester, NyCoordinated product packaging, merchandising strategies, and written communication for all product lines to uphold leading market share within the safe manufacturing industry. -
Qualitative AssistantMetro Research Services, Inc. Oct 2010 - Apr 2011Fairfax, VaConducted qualitative research participant recruiting. Served as the facility liaison during client market research studies managing audio/ visual setup and support, research room maintenance, rescreening of participants, and facility reporting. -
Media Planning/Buying InternInitiative Jun 2007 - Aug 2007Greater Atlanta AreaSupported media planners and buyers on The Home Depot account team.
Cathy Durand Skills
Cathy Durand Education Details
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Advertising -
Intermediate Spanish
Frequently Asked Questions about Cathy Durand
What is Cathy Durand's role at the current company?
Cathy Durand's current role is Project Manager at Shugoll Research.
What is Cathy Durand's email address?
Cathy Durand's email address is ss****@****rch.com
What is Cathy Durand's direct phone number?
Cathy Durand's direct phone number is +161655*****
What schools did Cathy Durand attend?
Cathy Durand attended University Of Tennessee-Knoxville, Universidad De Salamanca.
What are some of Cathy Durand's interests?
Cathy Durand has interest in Event Planning, Children, Health And Fitness, All Things Creative, Education, Volunteerism, Lifetime Learning, Global Travel, Arts And Culture, Health.
What skills is Cathy Durand known for?
Cathy Durand has skills like Social Media, Advertising, Copywriting, Customer Service, Event Planning, Focus Groups, Survey Methodology, Competitive Analysis, Customer Insight, Marketing, Leadership, Qualitative Research.
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Cathy Durand
100% Of My Practice Is Online Now. I Can Serve Wi, Ia, Veterans Via The Mission ActMilwaukee, Wi -
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