I am a marketing professional with a background that has given me a foundation in: quality customer service, traditional and new advertising, media planning/buying, qualitative market research, shopper marketing and branding. BRAND POWERI love when a brand is executed well. What does this look like? To me (within consumer packaged goods) it starts with an in-store experience. I am engaged the moment the product’s packaging and/or merchandising jumps off of the retail shelves at me because it has a unique differential. While keeping this personal insight at the top of my mind, I am able to maintain a fresh perspective in the business application of brand imaging. CONSUMER INSIGHTSI also find it fascinating to learn and understand what drives a consumer to a purchasing decision. We have intricate minds and life experiences that dictate what propels us from being a window shopper, to a buyer, to a life-long brand supporter. In my interactions with consumers I am able to apply my exceptional listening skills to uncover the crux of purchasing motivators. SpecialtiesCreative brainstorming, focus groups, surveys, qualitative research, advertising, brand analysis, packaging development, planograms, product merchandising, copywriting, social media