Sierra Smith Email & Phone Number

-Manages the project management for internal marketing, overseeing projects related to marketing campaigns and events.-Responsible for maintaining processes to manage scope over the project lifecycle, setting project quality and performance standards, and assessing and managing risk within, and across, multiple projects.-Understand the need for each project and make on-going decisions based on what’s best for the organization according to the vision, mission and values. -Identify training needs of the project team and recommend courses to further enhance effective application of processes and leadership principles. -Mentor and evaluate Project Managers performance related to handling projects.

-Leads the execution phase of large/x-large communication & marketing campaigns from request to completion for ministries and satellite/church plant locations. -Create/execute communication & marketing plans -Serves as point person for the overall project between the team and project stakeholders-Manages/execute weekly routine external communications -Helps to conduct routine audits of published content on web pages and layout-Helps to coordinate and shape the communications calendar based on volume and strategic goals-Ensures publishing and posting happens based on set communication plans-Manage day-to-day operational aspects of project-Schedule key meetings critical to the project process.

-Serves as program manager for the Human Resources & Diversity Society and the Recruiting Society-Managed logistics for each society such as scheduling board meetings, confirming event logistics and overseeing society budget-Prepared post event recaps for each society event -Created/executed communications plan for events -Partnered with premier members to increase participation through speaking engagements, radio interviews, webinars, events and society board interest-Created engagement plans for premier members membership

Duluth, Ga

-Collaborated with local sales team to develop and manage targeted regional marketing activities (events, campaigns, sponsorships, client appreciation events, market research) -Managed local marketing budget from $150k-$500k -Managed vendor & corporate sponsorship relationships such as various chamber of commerces in Georgia, Gwinnett Braves, UGA and Auburn University.-Trained new Sales & Marketing Specialists on systems used, sales support, current and new marketing strategies. -Conducted market research to identify new opportunities to sponsor events that are aligned with the brand and sales priorities.-Conducted post event and sponsorship evaluation

-Managed an online classroom of 18-25 students per term.-Worked collaboratively with student advising and the academic team to ensure each student had support and resources needed for the course.

-Managed day-to-day needs of the marketing department, including development of new material, sales campaigns, and creation of seminars/presentations for agents and firm events while providing marketing support to 70+ agents-Coordinated set-up and arrangement of annual firm awards banquet, sales conference and informational symposium as well as annual kickoff sales campaign luncheon

-Served as the marketing support for franchise owners throughout the United States. -Worked with graphic design department in relation to marketing materials and design projects/requests-Arranged set-up of training sessions held throughout the year and coordination of networking sessions. -Coordinated and planned arrangements of regional mini conventions.

-Responsible for providing support for ALSAC’s marketing and fundraising efforts in relation to administrative work and preparation for events-Assisted in researching corporate sponsorship opportunities. -Wrote press releases for various events and submitted to various media outlets.

Masters Of Science, Marketing

Bachelors Of Business Administration, Marketing And Professional Sales