Head Of Commercialisation
CurrentResponsible for the commercialisation of Everyday Day products (Transactional, Credit Card, Personal Loans and, Savings and Investments) through:Portfolio Strategy • Translation of medium term plans into a portfolio strategy to meet objectives (acquisition, usage and retention)• Identify pockets of opportunity to meet targets• Develop CVPs to enhance the product appeal• Design of new product offerings to support growth• Develop go-to-market strategiesCampaign Design• Campaign framework for creation of initiatives for the identified opportunities • Pricing analysis to improve profitability of products and attractiveness to customers• Channel selection based on customer profiles and cost to saleCustomer Insights• Customer segmentation based on internal models to identify the right product fit for particular customer types• Opportunity sizing of the segments to determine the expected value of targeting each segment• Performance monitoring to evaluate the ROI, campaign efficacy, channel efficiency, lessons learnt etc. for initiativesCampaign Orchestration• Develop multidisciplinary campaign squads for the execution of initiatives