Sifiso Radebe
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Sifiso Radebe Email & Phone Number

Head of Commercialisation at Absa Group
Location: City of Johannesburg, Gauteng, South Africa 8 work roles 2 schools
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Current company
Role
Head of Commercialisation
Location
City of Johannesburg, Gauteng, South Africa
Company size

Who is Sifiso Radebe? Overview

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Sifiso Radebe is listed as Head of Commercialisation at Absa Group, a with 25058 employees, based in City of Johannesburg, Gauteng, South Africa. AeroLeads shows a matched LinkedIn profile for Sifiso Radebe.

Sifiso Radebe previously worked as Lead: Engagement Insights at Absa Group and Customer Service Solutions Manager at Fnb South Africa. Sifiso Radebe holds B Comm Hons, Econometrics from University Of Johannesburg.

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Email format at Absa Group

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Absa Group

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Profile bio

About Sifiso Radebe

I am a University of Johannesburg Graduate with an Honours degree in Econometrics. I specialise in data analysis, business intelligence and business strategy, and have an intermediary skill level in model building and time series analysis. I have training in using computer software such as E-views, Stata, R, SAS, JMulti, SQL, Microsoft Visual Studio, and the Microsoft Office suite. I've also completed the Qlikview Developer and Qlikview Designer courses.My fields of interest are risk management, policy formulation, sociology, data analysis/business intelligence, strategic analysis and economic analysis. My vision is to become a business leader in Strategic Business Thought and an influential figure on issues of social equality and justice.

Listed skills include Economics, Econometrics, Research, Data Analysis, and 15 others.

Current workplace

Sifiso Radebe's current company

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Absa Group
Absa Group
Head of Commercialisation
johannesburg, gauteng, south africa
Website
Employees
25058
AeroLeads page
8 roles

Sifiso Radebe work experience

A career timeline built from the work history available for this profile.

Head Of Commercialisation

Current

City Of Johannesburg, Gauteng, South Africa

Responsible for the commercialisation of Everyday Day products (Transactional, Credit Card, Personal Loans and, Savings and Investments) through:Portfolio Strategy • Translation of medium term plans into a portfolio strategy to meet objectives (acquisition, usage and retention)• Identify pockets of opportunity to meet targets• Develop CVPs to enhance the product appeal• Design of new product offerings to support growth• Develop go-to-market strategiesCampaign Design• Campaign framework for creation of initiatives for the identified opportunities • Pricing analysis to improve profitability of products and attractiveness to customers• Channel selection based on customer profiles and cost to saleCustomer Insights• Customer segmentation based on internal models to identify the right product fit for particular customer types• Opportunity sizing of the segments to determine the expected value of targeting each segment• Performance monitoring to evaluate the ROI, campaign efficacy, channel efficiency, lessons learnt etc. for initiativesCampaign Orchestration• Develop multidisciplinary campaign squads for the execution of initiatives

Sep 2022 - Present

Lead: Engagement Insights

City Of Johannesburg, Gauteng, South Africa

Jan 2020 - Aug 2022

Customer Service Solutions Manager

Johannesburg Area, South Africa

Customer Journey Map• Mapping out the customer experience for every interaction the customer has with FNB Home Finance with focus on the digital touch points. Identify internal areas of improvement and help guide development of customer-centric solutions on the digital platforms.Customer Value ManagementIncrease sales, identify cross-sell opportunities, reduce complaints and improve retention (Customer Lifetime Value) through;• Customer analytics (demographical, psychographic, behavioural and geographical segmentation)• Customer complaints analyses by going through complaints information to discover patterns and formulate insights. • Customer satisfaction survey reports for identification of customer needs and the alignment of our products and processes to those needs.Analyse customer experience throughout the customer journey (pre-sales, acquisition, onboarding, education, servicing, refinancing, offboarding)Enhance value propositions by using customer insights to discover those that will increase the efficacy of campaigns and take up of offerings.Customer Communication• Verbiage on customer facing content such as auto replies, letters, call scripts, welcome packs, etc.TCF• Facilitate TCF self-assessments, initiate awareness campaigns to drive the right behaviour within the business and monitor market conduct.Campaigns• Generate analytics to drive campaigns, manage the campaign process to ensure it is streamlined for each campaign, monitoring the performance of campaigns and provide insights to guide future campaigns

Apr 2018 - Dec 2019

Business Development Manager

Johannesburg Area, South Africa

Relationship Management – Build and maintain strategic relationships with internal and external parties to support the sales strategy.Business Development - Define a sales growth strategy in line with predetermined growth targets. Provide innovative new value propositions and focus on new as well as cross sell opportunities. Coordinate and facilitate all approved strategic campaigns.Strategic Panning - Keep up to date with financial and economic developments to inform and support strategy and provide clear analysis for all business. Improve business decisions by providing accurate and reliable business intelligence and data analysis (information). Develop a deep understanding of the technical trends, commercial market, competition and trends in the market.

Apr 2017 - Mar 2018

Sales Analytics Manager

Perform a plethora of tasks to arrive at a comprehensive analysis that contributes to decision-making process of FNB Home Loans. Those tasks include but are not limited to;Collect data and generate information. Thereafter distributing gathered insights to relevant members of FNB Home Loans and the business unit’s executive members.Presenting accurate and complete data across the business unit, as well as ensuring data and information are up to date.Develop strategies in order to increase revenue of the company and consult with department heads and top management, as well as review strategies and procedures when it comes to corporate practice and operating system efficiencies. Evaluating data to ensure that the company adheres to certain laws, regulations and procedures; and establishing and maintaining strong relations with all stakeholders.Improve business decisions by providing accurate and reliable business intelligence (information) together with analysing trends and data.

Apr 2015 - Mar 2017

Economics Data Analyst

Merchant Place

Provide economic insights to internal stakeholders to assist their decision making and disseminate current economic information to the broader public.The area of specialty is macroeconomic and financial market research for the Sub-Saharan region.

Apr 2014 - Mar 2015

Graduate Trainee (Mis Analyst)

Fairlands

Design development and maintenance of the knowledge and information management and business intelligence architecture. Provide detailed, accurate and timely reporting in order to facilitate fact-based decision making in the organisation.

Jan 2013 - Mar 2014

Economics Tutor

Auckland Park Kingsway Campus

Tasks and Responsibilities:To provide a support structure to lecturers, facilitate open learning in an interactive environment with the students, coordinate educational activities to advance the understanding of students and assist in retention of knowledge and also provide one to one sessions for clarity on specific economic concepts.

Jan 2011 - Nov 2011
Team & coworkers

Colleagues at Absa Group

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2 education records

Sifiso Radebe education

B Comm, Economics And Econometrics

Activities and Societies: Student Economics Society, His People Christian Church

FAQ

Frequently asked questions about Sifiso Radebe

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What company does Sifiso Radebe work for?

Sifiso Radebe works for Absa Group.

What is Sifiso Radebe's role at Absa Group?

Sifiso Radebe is listed as Head of Commercialisation at Absa Group.

Where is Sifiso Radebe based?

Sifiso Radebe is based in City of Johannesburg, Gauteng, South Africa while working with Absa Group.

What companies has Sifiso Radebe worked for?

Sifiso Radebe has worked for Absa Group, Fnb South Africa, and University Of Johannesburg.

Who are Sifiso Radebe's colleagues at Absa Group?

Sifiso Radebe's colleagues at Absa Group include Audrey Bapela, Sifiso Mlangeni, Bophelo Gaabonwe, Sihaam Van Der Schyff, and Alida Prinsloo.

How can I contact Sifiso Radebe?

You can use AeroLeads to view verified contact signals for Sifiso Radebe at Absa Group, including work email, phone, and LinkedIn data when available.

What schools did Sifiso Radebe attend?

Sifiso Radebe holds B Comm Hons, Econometrics from University Of Johannesburg.

What skills is Sifiso Radebe known for?

Sifiso Radebe is listed with skills including Economics, Econometrics, Research, Data Analysis, Financial Modeling, Macroeconomics, Eviews, and Qualitative Research.

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