Sifiso Radebe Email and Phone Number

Responsible for the commercialisation of Everyday Day products (Transactional, Credit Card, Personal Loans and, Savings and Investments) through:Portfolio Strategy • Translation of medium term plans into a portfolio strategy to meet objectives (acquisition, usage and retention)• Identify pockets of opportunity to meet targets• Develop CVPs to enhance the product appeal• Design of new product offerings to support growth• Develop go-to-market strategiesCampaign Design• Campaign framework for creation of initiatives for the identified opportunities • Pricing analysis to improve profitability of products and attractiveness to customers• Channel selection based on customer profiles and cost to saleCustomer Insights• Customer segmentation based on internal models to identify the right product fit for particular customer types• Opportunity sizing of the segments to determine the expected value of targeting each segment• Performance monitoring to evaluate the ROI, campaign efficacy, channel efficiency, lessons learnt etc. for initiativesCampaign Orchestration• Develop multidisciplinary campaign squads for the execution of initiatives

Customer Journey Map• Mapping out the customer experience for every interaction the customer has with FNB Home Finance with focus on the digital touch points. Identify internal areas of improvement and help guide development of customer-centric solutions on the digital platforms.Customer Value ManagementIncrease sales, identify cross-sell opportunities, reduce complaints and improve retention (Customer Lifetime Value) through;• Customer analytics (demographical, psychographic, behavioural and geographical segmentation)• Customer complaints analyses by going through complaints information to discover patterns and formulate insights. • Customer satisfaction survey reports for identification of customer needs and the alignment of our products and processes to those needs.Analyse customer experience throughout the customer journey (pre-sales, acquisition, onboarding, education, servicing, refinancing, offboarding)Enhance value propositions by using customer insights to discover those that will increase the efficacy of campaigns and take up of offerings.Customer Communication• Verbiage on customer facing content such as auto replies, letters, call scripts, welcome packs, etc.TCF• Facilitate TCF self-assessments, initiate awareness campaigns to drive the right behaviour within the business and monitor market conduct.Campaigns• Generate analytics to drive campaigns, manage the campaign process to ensure it is streamlined for each campaign, monitoring the performance of campaigns and provide insights to guide future campaigns

Relationship Management – Build and maintain strategic relationships with internal and external parties to support the sales strategy.Business Development - Define a sales growth strategy in line with predetermined growth targets. Provide innovative new value propositions and focus on new as well as cross sell opportunities. Coordinate and facilitate all approved strategic campaigns.Strategic Panning - Keep up to date with financial and economic developments to inform and support strategy and provide clear analysis for all business. Improve business decisions by providing accurate and reliable business intelligence and data analysis (information). Develop a deep understanding of the technical trends, commercial market, competition and trends in the market.

Perform a plethora of tasks to arrive at a comprehensive analysis that contributes to decision-making process of FNB Home Loans. Those tasks include but are not limited to;Collect data and generate information. Thereafter distributing gathered insights to relevant members of FNB Home Loans and the business unit’s executive members.Presenting accurate and complete data across the business unit, as well as ensuring data and information are up to date.Develop strategies in order to increase revenue of the company and consult with department heads and top management, as well as review strategies and procedures when it comes to corporate practice and operating system efficiencies. Evaluating data to ensure that the company adheres to certain laws, regulations and procedures; and establishing and maintaining strong relations with all stakeholders.Improve business decisions by providing accurate and reliable business intelligence (information) together with analysing trends and data.

Provide economic insights to internal stakeholders to assist their decision making and disseminate current economic information to the broader public.The area of specialty is macroeconomic and financial market research for the Sub-Saharan region.

Design development and maintenance of the knowledge and information management and business intelligence architecture. Provide detailed, accurate and timely reporting in order to facilitate fact-based decision making in the organisation.

Tasks and Responsibilities:To provide a support structure to lecturers, facilitate open learning in an interactive environment with the students, coordinate educational activities to advance the understanding of students and assist in retention of knowledge and also provide one to one sessions for clarity on specific economic concepts.