Sigurður Valur Sigurðsson Email & Phone Number

Reykjavík

I have always been passioned about destination marketing with all its complexity. I'm continually looking for unique, non-traditional, and memorable ways to create and share stories about my home, my city, and its people. It is a rewarding experience and has been going pretty well so far.I'm adding on my experience in brand strategy, Public relations, marketing Research, sales and Operation and learning something new every day in Meeting & Event Planning and Political Advocacy.Meet in Reykjavík is the official Convention Bureau for Reykjavík City and surroundings. Funded by the Municipality of Reykjavík Citi, Harpa Concert Hall & Conference Center, Icelandair group and 42 other companies in the Icelandic MICE industry.

Reykjavík

Ölgerðin is the oldest and largest producers of beer and soft drinks in Iceland. My job was to manage the company’s soft drink and water brands.I worked with multiple brands, with different target groups and different marketing agenda. I managed some of the company oldest brands that have been a part of Icelandic culture for decades as well as newly developed brands and product.Although I'm quite happy with the overall performance of the Brands I manage while I worked at Ölgerðin I'm particularly proud of Kristall (carbonated water brand). Kristall grew 20% per year on average the five years I managed its marketing strategy. It was the company's fastest growing brand and its most lucrative product. At the end, it was the second most consumed soft drinks in Iceland, a close second to Coca-Cola.Awards: Icelandic Advertising Award - Hosted by The Icelandic Marketing Association (ÍMARK)2014: Awards for the marketing campaign of the year – Takk fyrir Malt2014: Awards for best television commercials of the year - Takk fyrir Malt2015: Awards for the marketing campaign of the year – “Egils Grape”

Reykjavík, Iceland

Iceland Express was a low-fare airline headquartered in Reykjavík, Iceland. It operated services to several destinations in Europe and the USA. With a focus on personal marketing and new technology, we were one of the first companies in Iceland to use social media as a marketing communication channel.Under my leadership, we build up affiliate marketing program that was later used as an example and copied by other airlines and travel retailers. When I left the company, the program had grown by more than 150% two years running and was by far the company's most effective sales channel.Other2009 - 2011: Marketing council of The Icelandic Travel Industry Association (SAF). 2010 - 2011: Inspired by Iceland, Member of the board of directors

Reykjavík, Iceland

Responsible for marketing projects mainly in Scandinavia, Central Europe and the UK

Master Of Business Administration (Mba), Business Administration And Management, General

B.S., Tourism And Marketing

Spanish Language And Literature