Global Marketing Manager
Barcelona, Catalonia, Spain
I lead our holistic digital marketing efforts - fusing content and performance marketing, striving for a balance that drives inbound leads and results while maintaining brand voice and resonance.Inbound lead generation and funnel optimization: I design, execute and manage our inbound lead generation funnel. Through bold, and interesting content and strong social media and email campaigns, our goal is to engage with potential clients, while inspiring people to innovate.Content… Show more I lead our holistic digital marketing efforts - fusing content and performance marketing, striving for a balance that drives inbound leads and results while maintaining brand voice and resonance.Inbound lead generation and funnel optimization: I design, execute and manage our inbound lead generation funnel. Through bold, and interesting content and strong social media and email campaigns, our goal is to engage with potential clients, while inspiring people to innovate.Content marketing: I develop, implement, and manage our comprehensive content marketing strategy to drive brand awareness, engagement and lead generation. I drive the the creation, publication, and optimization of our content (spanning reports, webinars, blogs, case studies, etc.), across various platforms including website, blog, social media, PR, email newsletters, and more.Performance marketing: I plan, execute, and optimize paid marketing campaigns across multiple channels and monitor budget allocation and adjust bids to gain better ROI. I analyze performance metrics and funnel conversion rates and implement A/B testing practices to determine the best performing ads and landing pages.End-to-end marketing campaigns: I spearhead our 360° marketing campaigns, ensuring brand consistency across all channels. Show less