New business models, product launches and brand building by:- Negotiating Trademark and Technology License agreements with selected protective glove and PPE (personal protective equipment) partners- Monitoring and policing trademark infringements to protect the Dyneema® brand- Introduction and active implementation of HPT (High Protective Textiles) innovations into Licensing partners´product range including Technology License Agreements- Implementation of UEL (Universal Explicit… Show more New business models, product launches and brand building by:- Negotiating Trademark and Technology License agreements with selected protective glove and PPE (personal protective equipment) partners- Monitoring and policing trademark infringements to protect the Dyneema® brand- Introduction and active implementation of HPT (High Protective Textiles) innovations into Licensing partners´product range including Technology License Agreements- Implementation of UEL (Universal Explicit Licensing) strategy including new distributor branding strategyBuild customer relationship/intimacy via:- Education of EMEA market via sales trainings, end-user education, joint marketing activities within the branding and licensing programm.- Participation in relevant tradeshows to support licensing partners (booth-in-booth support and end-user presentations)- Coordinate and lead preparation of annual global customer seminarGrow business by:- Manage new glove developments within the DSM Dyneema global supply and application development teams- Create and implement annual Joint Marketing Plans together with Licensing partners to increase brand awareness in HPT segment.- Assessment and acquisition of new licensing partners in the HPT segment to increase market share, brand awareness and preference and to protect existing businessContribute to the development of the business strategy through:- Increasing segment market intelligence- Co-develop market analysis of the business plan and regional EMEA plan- Compile and foster account plans for strategic Star accounts- Participate in DSM Dyneema sportswear apparel project as a consulting team member Show less

Business development (Increase of turnover via expansion of existing business and acquisition of new customers):- Account manager for European Key-Accounts e.g. Marks&Spencer, adidas, Nike, Decathlon, Jack Wolfskin, Triumph, Asics, Trigema, Falke. - Marketing of relevant fibre product innovations as well as fibre brands (Cordura®, Supplex®, Tactel® und Sensil®) and initiating and coordinating of new development programs at indirect customers.- Development of a global marketing and… Show more Business development (Increase of turnover via expansion of existing business and acquisition of new customers):- Account manager for European Key-Accounts e.g. Marks&Spencer, adidas, Nike, Decathlon, Jack Wolfskin, Triumph, Asics, Trigema, Falke. - Marketing of relevant fibre product innovations as well as fibre brands (Cordura®, Supplex®, Tactel® und Sensil®) and initiating and coordinating of new development programs at indirect customers.- Development of a global marketing and brand concept in cooperation with an external consultancy agency.- Coordination of selected marketing projects together with Nilit HQ in Israel.- Development and implementation of global Nilit brand certification standards.- Set-up of global sourcing networks with focus on regions Europe-Asia.- Participation at key textile exhibitions (Première Vision/Paris, Salon International de la Lingérie/Lyon, ISPO/Munich, Outdoor/Friedrichshafen, Shanghai Intertextiles) including preparation, follow-up coordination.- Creation of seasonal concept garments to feature specific fibre/fabric innovations.PR/Communications/trainings: - Active support to European sales organisation via product- and trend presentations at direct accounts.- Representation of Nilit International at relevant print media through e.g. interviews, PR informations etc.- Implementation of seminars/trainings at selected European key accounts (product training, trend presentation)- Main contact person for brand license related topics (Nilit as licensee of the Invista brands Corduar®, Supplex® and Tactel®) as well as main Nilit contact link for all open topics related to trademark license agreement Nilit-Invista.- Internal (global) and external (customer) trainings regarding trademark rights and implementation of brand related marketing activities Show less

Same responsibilities as with DuPont.March 2006 - Invista sells the European Nylon Textile Apparel business to Nilit International with HQ in Israel. Employment contract is transferred from Invista to Nilit.

From 01/1995 as Marketing Manager with following responsibilities:- Key account manager for customers in Germany, Austria, Switzerland, Benelux, Scandinavia, UK (in 1990 and 2000 also for France and Spain) for Active Sportswear and Swimwear through optimised retail/brand account management, programme adoption and integrated marketing and communication initiatives. Maximise return on investment through driving marketing initiatives in line with marketing metrics. - Optimisation of brand… Show more From 01/1995 as Marketing Manager with following responsibilities:- Key account manager for customers in Germany, Austria, Switzerland, Benelux, Scandinavia, UK (in 1990 and 2000 also for France and Spain) for Active Sportswear and Swimwear through optimised retail/brand account management, programme adoption and integrated marketing and communication initiatives. Maximise return on investment through driving marketing initiatives in line with marketing metrics. - Optimisation of brand specification and identification at defined key-accounts (e.g. adidas, Nike, C&A, Intersport etc.) for the brands Tactel®, Supplex®, Cordura®, Lycra®, Coolmax®, Thermolite® und Teflon®.- Coordination of individual PR projects- Participation in core team leading set-up of global supply chain network via specific customer projects and seminars/trainings locally in Asia.- Trainee supervisor for the company from 1994 until end 1996 Show less