Silver Koppel Email & Phone Number

Tallinn, Harjumaa, Estonia

Tallinn, Harjumaa, Estonia

Estonia

- Responsible for the Betsafe & Betsson Casino KPIs and budgets for Baltics & .com.- Defining and executing the Casino strategy.- Own, manage and oversee the development plan for all online Casino products to ensure that the process is followed and developed as required and that final products/service are up to industry standards.- Consult Customer Experience team to improve the Casino user journey and usability.- Lead the new customer acquisitions and retention campaigns… Show more - Responsible for the Betsafe & Betsson Casino KPIs and budgets for Baltics & .com.- Defining and executing the Casino strategy.- Own, manage and oversee the development plan for all online Casino products to ensure that the process is followed and developed as required and that final products/service are up to industry standards.- Consult Customer Experience team to improve the Casino user journey and usability.- Lead the new customer acquisitions and retention campaigns together with the CRM, Customer Experience, VIP and Marketing teams.- Own and plan the campaigns/activities on a monthly, quarterly and yearly level with a focus on increasing revenues of existing player database.- Assist and support with creating, setting up, planning, executing and evaluating new marketing & sales campaigns/activities.- Own the competitor intelligence insights and ensure that the Casino product is ahead of the game.- Manage the Casino product life cycle from strategic planning to tactical activities to maximize player lifetime revenues.- Ensure Casino meets all legal and compliance requirements. Show less

London, United Kingdom

- Owning complete P&L responsibility (budgets, forecasts, cost sheets, Gross Win, EBITDA).- Developing and executing integrated marketing strategy (both, acquisition and retention).- Overseeing that all marketing activities and communication adheres to the relevant local legislation as well as general Unibet advertising guidelines. Compiling the necessary reports to ensure compliance.- Developing partnerships and working closely with advertising and media agencies on a daily… Show more - Owning complete P&L responsibility (budgets, forecasts, cost sheets, Gross Win, EBITDA).- Developing and executing integrated marketing strategy (both, acquisition and retention).- Overseeing that all marketing activities and communication adheres to the relevant local legislation as well as general Unibet advertising guidelines. Compiling the necessary reports to ensure compliance.- Developing partnerships and working closely with advertising and media agencies on a daily basis.- Revising and sharpening a full marketing strategy and brand strategy, ensuring an optimal media mix providing a healthy ROI.- Acquiring new customers and converting them to active players broadening the sales funnel. - Retaining customers through data analysis and relevant segmentation platform.- Maintaining and increased ARPU for current customers.- Developing copies for campaigns, offers, products and services across all customer touch points.- Creating and managing website content.- Working with other Country and Marketing Managers and cross departments to optimise and streamline business.- Optimising digital marketing investments for all markets through affiliates activities, SEO placement, global social media strategy and a Refer a Friend programme implementation. Show less

Estonia

Developing and maintaining marketing strategies to meet the established company objectives. Evaluating customer research, market conditions, competitor data and implementing marketing plan alterations as needed. Delivering all marketing activity within the agreed budget. Achieving frequent, timely and positive media coverage across all available channels. Conducting market research in order to identify market requirements for current and future services and products.

Estonia

Monitoring the work of the staff during a campaign. Making sure that accounts run smoothly and according to the clients’ wishes. Carrying out client meetings to discuss the progress of a campaign. Generating income from mainly existing clients and also upholding relationships. Contributing to all areas of a campaign. Making sure that sales objectives are reached. Managing, guiding and inspiring other members of the account team.

Estonia

Preparing and delivering sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising. Maintaining assigned account bases while developing new accounts. Locating and contacting potential clients to offer advertising services. Obtaining and studying information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.