Bianca Silvia Campean Email & Phone Number

London Area, United Kingdom

Hands-on management of Google Ads, Microsoft Ads and Facebook Ad Manager accountsDevelop, implement, and optimise campaigns through effective monitoring of data, web traffic and other key metricsImplement and manage bid strategies, including automated bidding solutions like Target CPA, Maximise Conversions, and Maximise conversion value, to optimize campaign performanceManaged and allocated PPC budgets efficiently, ensuring spend alignment with overall marketing goals and maximizing the effectiveness of advertising budget.Coordinate resources creation (landing pages, creatives)Coordinate localisation for SEM creatives and landing pagesCoordinate and execute the set-up of A/B tests in Google Ads and Adobe TargetConceptualize new targets/messages/creatives working with copywriting teamConduct competitive analysis to stay informed about industry trends, competitor strategies, and market conditions, leveraging insights to improve campaign outcomesWork closely with the SEO team to align SEM strategies with broader digital marketing efforts and ensure cohesive brand messagingEnsure all PPC campaigns adhere to platform policies and industry regulations, maintaining a high standard of quality and ethical advertising practices

London, England, United Kingdom

Manage PPC day-to-day activities (campaigns, keywords, ads, bidding and landing page testing) to maximise efficiencyWork to execute plans to achieve against monthly and quarterly budget targetsPerform testing and optimisation on keywords, bids, audiences, locations etc.Execute tests and learn plans and push for innovation across all areas of activity to improve click to lead % and lead to opportunity %Report and communicate effectively with key stakeholders on performanceWork with Data Team to set up tracking, experiments and deliver best in class measurement and reporting Work closely with Product Management Team to ensure the best use of messaging Work with CRO Team to improve quality score and ad performanceCollaborate alongside other channels (e.g. Sales, Content Marketing) to idenitfy areas of improvement and efficiencyWork with key external partners such as search engines to identify and test new opportunities in paid search landscape.

London, England, United Kingdom

• Translate utterances and intent markers from English to Romanian.• Create variations of translated utterance and intents that comply with linguistic and data diversity guidelines.• Develop and augment lists of domain-specific terminology and apply these to AI data to enhance diversity.• Annotate data sets using client labels and taxonomies.• Iterate on the translation, content generation, variation implementation, vocabulary development based on test score provided by client.

London, United Kingdom

• Hands-on management of Google and Microsoft Ads accounts for luxury tour operators Imagine Travel and for Scott Dunn Asia targeting the UK, Singapore and Hong Kong• Account optimisation by expanding keyword lists, negative keywords from SQR reports• Account health checks, text ad creation, responsive text ad creation, ads with ad customisers• Ad testing and landing page testing to improve performance• Using Kenshoo bid management tool to achieve KPI targets• Liaise regularly with the Google Representative to keep up-to-date with the new features and insights into the travel industry• Liaise with the internal Product and Sales teams to find out about properties/hotels, special offers or new areas to promote• Implement and manage Facebook advertising, including Facebook remarketing campaigns• Monitoring the wider environment to spot travel trends and offline events that can impact the travel industry and the paid search campaigns• Research and implement tags and triggers in Google Tag Manager to capture activity on the website via Google Analytics• Using scripts in Google Ads to automate some checks and actions• Manage the uploads of customer information on Feefo.com and monitor the reviews being published, liaise with the internal Customer Support teams when necessary• Updating posts and product list on Google My Business• Generating weekly, monthly and ad hoc reports

London, United Kingdom

Best At Travel is a fully bonded tour operator offering luxury holidays, discounted flights and 5* hotel packages to Dubai, Asia, the Caribbean and around the world.

London, United Kingdom

Tirgu Mures

* Content creation for various websites included in the Neogen portal (https://www.bestjobs.eu/en, eTurism.ro, Noi2.ro)* Newsletter creation and distribution using company's custom-built platform* User generated content approval and moderation, checking and approving image upload, forum posts* Customer support via email (through purpose-built platform)

Professional Certificate, Marketing, Cim Professional Certificate In Marketing

Activities and Societies: The Chartered Institute of Marketing

Cim Diploma In Professional Marketing, Marketing

English

Ncfe Level 4, Health And Safety

Undergraduate, Web Design

Diploma, Copywriting

Ba, English, Romanian

I regret they don't have in the curriculum a copywriting course or journalistic writing. Would be helpful nowadays.

Hindi, Hindi Language