Silvia Carrillo Lázaro Email & Phone Number

Madrid, Es

Madrid Area, Spain

Leading the Global partner-led demand generation programs for the SAP ERP portfolio.Working closely with the Global ERP marketing team to develop demand generation programs and campaigns for our partners and ecosystem to execute in the SME market.Building social and digital content for partners to support their digital branding and awareness strategies.Strongly engaged with regional SME Sales & Marketing teams to make sure global delivers the content and tools needed in the regions for both SAP Led and Partner-led initiatives.

Madrid Area, Spain

Leading the partner led demand generation strategy and execution of the SAP SuccessFactors and SAP C/4 HANA SME portfolios.Managing the delivery of strategic partner led programs and tools to drive channel revenues through integrated marketing programs aligned to the company strategy. Focused on the development of social and digital marketing content to support partners create market awareness and consideration of SAP cloud solutions for Human Resources and Customer Experience.Working closely with global sales and regional teams to ensure all elements of marketing and demand generation are built into the partner execution plans for the targeted solutions.Strong engagement with regional channel marketing to support the uptake of global partner demand generation and enablement tools.

Madrid Area, Spain

Responsible for the planning, development and successful implementation of integrated marketing programs in the Small & Medium Enterprises (SME) market in Spain, including awareness, demand generation, pipeline building, and sales acceleration. Working strongly & effectively aligned with different stakeholders, to deliver the appropriate plan for the marketing contribution, including KPI’s, ecosystem offerings and partner enablement.Management of the Spanish partners’ Ecosystem marketing activities. Development and execution of co-marketing campaigns with partners, as well as SAP led initiatives for the SME market.Accountable for the marketing channel enablement, providing partners with the necessary tools to create awareness, demand generation & accelerate close rates.Managing project expectations and internal and external resource teams, always aligned with the regional & Global marketing teams.

Madrid Area, Spain

Responsible for the planning & development of the international marketing program for the company corporate solutions, coordinating the successful execution of the plan in each country.Development and execution of products launch, plans and marketing campaigns to achieve target revenue across all countries. Results tracking, analysis and report.Definition and implementation of the marketing development funds program of the company, focused on increasing demand generation through partners.Design and execution of lead generation campaigns, identifying targets, value propositions and tactics to achieve defined goals.Alignment with stakeholders and agency management.

Madrid Area, Spain

Leading the marketing department set-up of the company, I developed and implemented the corporate marketing and communications plan.Roll-out of the new corporate identity and brand of the company.Building of a program to increase customer loyalty and sales.Project and events management, supporting the execution of a varied marketing tactic mix.

Madrid Area, Spain

Managing the marketing department of the company, with 4 people reporting to me, I was responsible for designing the corporate marketing strategy, developing and implementing the Marketing and Communications plan for the corporation.As IT distributors it was key to negotiate with our vendors (Oracle, Nokia, Novell, Check Point, etc.) the necessary demand generation programs to develop value-added campaigns to launch the new products & services to the Spanish and Portuguese markets; always aligned with the company strategy and supported with an advertising campaign plan.Management of the department budget, including the marketing development funds generated from sales.Focused on building relationships with customers and suppliers.

Madrid Area, Spain

Responsible for the definition and execution of demand generation plans for each of the software vendors under my responsibility (RSA, Trend Micro,..), as well as the Training and services area of the company.Launching of new solutions, events organization & advertising campaigns.

Education record

Social Media Marketing

Education record

Marketing Trends

Master, Master In Marketing

Bachelor'S Degree, Sociology Specialised In Marketing And Advertising