Silvia Lalinde Email & Phone Number

Charlotte, North Carolina Area

Gastonia, Nc

• Administer all operations of the club pertaining to membership enrollment and services; including recruiting, vetting, orientation, records management, communications, internal marketing and social media marketing• Developed a strategic internal marketing initiative including the conception of social media, e-blast creation, newsletter redesign, member mailings, and in-house signage• Responsible for GCC website design, updates and marketing collateral• Create, review and analyze… Show more • Administer all operations of the club pertaining to membership enrollment and services; including recruiting, vetting, orientation, records management, communications, internal marketing and social media marketing• Developed a strategic internal marketing initiative including the conception of social media, e-blast creation, newsletter redesign, member mailings, and in-house signage• Responsible for GCC website design, updates and marketing collateral• Create, review and analyze monthly and quarterly reports pertaining to recruitment and retention • Analyze demographic, psychographic and spending data to develop new initiatives, offerings, and facilities improvements• Develop and manage marketing budget to assure goals are being attained• President of PCMA chapter responsible for scheduling and leading quarterly meetings, facilitating effective communication, and providing networking opportunities for private club marketing professionals in Central and Western North Carolina• Maintain a high level of visibility and engagement with a target market composed of professionals, C-level executives and community leaders Show less

Beaufort, Sc

• Developed and implemented strategic brand marketing campaign putting Dataw Island back on the map as a premier gated golf community and resulting in over 3,000 new leads in less than three years• Created a New Member Orientation program incorporating department heads in the introduction of a new resident to the club and community in order to create ease and excitement through the relocation transition process• Key coordinator for the Experience Dataw “stay and play” visitation package… Show more • Developed and implemented strategic brand marketing campaign putting Dataw Island back on the map as a premier gated golf community and resulting in over 3,000 new leads in less than three years• Created a New Member Orientation program incorporating department heads in the introduction of a new resident to the club and community in order to create ease and excitement through the relocation transition process• Key coordinator for the Experience Dataw “stay and play” visitation package (includes the distinct personalization of a visit to the community enabling prospective residents to experience the lifestyle Dataw Island offers) that has a 25% closing ratio• Conceptualized and designed a booth display for a lifestyle real estate trade show; personally represented Dataw Island at the show resulting in the booking of 10 Experience Dataw packages in just four months Show less

Beaufort, Sc

• Exceeded membership sales goals established by Chief Operating Officer, President and self by closing 64 membership sales in less than six months• Identified prospective business, organizations or associations, and individuals who would benefit from investing as Chamber members or sponsoring Chamber events• Cultivated and maintained positive relationships with members to maximize retention goals and gain new business through referrals• Effectively networked and represented the… Show more • Exceeded membership sales goals established by Chief Operating Officer, President and self by closing 64 membership sales in less than six months• Identified prospective business, organizations or associations, and individuals who would benefit from investing as Chamber members or sponsoring Chamber events• Cultivated and maintained positive relationships with members to maximize retention goals and gain new business through referrals• Effectively networked and represented the Chamber in the local community through member and public relations Show less

Beaufort, Sc

• Initiated contact with owners, administrators and teachers in early childhood education centers and school districts leading to over $500,000 of business and gained their loyalty for future projects and purchases• Established quality relationships with early childhood education specialists by consistently providing exceptional support and customer service • Participated in numerous NAEYC (National Association of the Education of Young Children) conferences and assist with the set up… Show more • Initiated contact with owners, administrators and teachers in early childhood education centers and school districts leading to over $500,000 of business and gained their loyalty for future projects and purchases• Established quality relationships with early childhood education specialists by consistently providing exceptional support and customer service • Participated in numerous NAEYC (National Association of the Education of Young Children) conferences and assist with the set up of conference booths and display materials • Effectively trained two new account representatives • Demonstrated ability to handle and solve complicated problems related to an order in a timely manner Show less