Silvia Scicchitano Email & Phone Number

Milan, Lombardy, Italy

As I reflect on my 7 years at HuFriedyGroup, I am filled with gratitude for the experiences, growth, and incredible colleagues that have shaped my journey. It has been an honor to be part of such a dedicated and inspiring team, and I will always cherish the memories and lessons learned during my time there.Now, I am thrilled to share that I will be starting a new chapter with FoodChain ID! This new opportunity presents exciting challenges, and I am eager to contribute to an organization that is making a significant impact in the food industry. I look forward to embracing this next phase of my career and to all the learning and growth that lies ahead.Thank you to everyone who has supported me throughout my career so far. Here’s to new beginnings and continued growth!

Milan, Lombardy, Italy

- Ownership of extensive product line portfolio of multiple categories- Oversee the entire product lifecycle from creation to retirement- Craft competitive marketing strategies by conducting market analysis- Assess, analyze and position competitive product alternatives- Accountable for product pricing, financial plans and profitability- Cross-functional work with R&D and QC to ensure products adhere to quality standards- Create marketing and training content for relevant products- Assist in the development of marketing collateral (catalogs, pamphlets, brochures) acrossvarious mediums, including digital formats (landing pages, product videos)- Educate sales staff and assist in capitalizing on crucial customer opportunities- Ambassador and promoter of the product line with external training session for end-users- Work with Regulatory to enhance product packaging design and Instruction for Use- Participation in International industry trade shows to expand business opportunities andenhance relationship with Country Managers

Milan Area, Italy

- Perform market research, win/loss analysis and competitive assessments to identify trendsand facilitate continuous differentiation- Crafting digital content, articles and testimonials- Work with cross-functional teams through the entire product development lifecycle- Collaborating in the strategic establishment of company relationships with Key OpinionLeaders, testimonials, potential alliances and co-marketing agreements- Supporting in NPL of the entire product categories, including those outside my SBU- Preparation of tactical sales plans, product expansion, sales training and educational toolsfor both sales team and end-users- Territory responsibility: Italy, Spain, UK, France, DACH regions

Milan Area, Italy

- Conduct market research to identify target audiences, trends and competitive landscape- Develop digital marketing strategies and campaigns to promote products or services- Create engaging content for various digital platforms including websites, social media,newsletters and online advertisements- Stay updated on digital marketing trends, technologies and best practices to continuouslyimprove campaign effectiveness- Implement SEO strategies to improve online visibility and drive organic traffic- Utilize digital marketing tools and analytics platforms to track and measure campaignperformance

Belsize Park, London

- Lead and motivate a team of restaurant staff, setting clear expectations and providing guidance- Delegate tasks, provide feedback and resolve conflicts among team members- Strong focus on providing exceptional customer service, ensuring guest satisfaction and handling any complaints or issues professionally- Training and developing staff members to enhance their skills, improve performance and uphold service standards- Knowledge of food safety regulations and best practices to ensure compliance and maintain a clean and safe working environment- Oversight of inventory levels, ordering supplies, and managing stock to minimize waste and control costs- Basic understanding of budgeting, cost control, and revenue management to optimize profitability and achieve financial goals

University Of Bath

- Plan and organize various educational and recreational activities for students attending thesummer school program- Lead and supervise group activities, ensuring the safety and well-being of participants- Design and deliver engaging educational workshops or classes on specified topics- Coordinate excursions and field trips to nearby attractions or cultural sites- Foster a positive and inclusive learning environment that encourages active engagement- Assist in administrative tasks, such as attendance tracking, documentation and report- Collaborate with fellow educators and staff members to ensure smooth operation of thesummer school program

Master Class - Dillo Con Parole Sue: Il Dialogo E I Personaggi, Creative Writing

Content Marketing: Scrivere Efficacemente Sul Web

Diploma, Journalism

Area of expertise: News Story, Live, News Special, Handout, Running Story and Press Release, Local and Central government, Trade.

Master Degree, Modern Philology, 110/110 With Honour

Thesis in Modern and Contemporary Italian Literature: "Il romanzo di formazione nel Novecento letterario italiano: incontro tra Alberto.

Certificate, Digital Journalism

Letters And Philosophy

Thesis in Modern and Contemporary Italian Literature: "La figura della Madre nel Novecento letterario italiano: incontro con Saba e Gadda"

Summer School Holiday In Dublin

100/100