Silvina El Baba Email & Phone Number

New York, US

Leading a team dedicated to optimizing and scaling go-to-market programs to drive revenue growth and enhance customer success. We leverage data, technology, and cross-functional collaboration to ensure the successful execution of strategic marketing, sales, and customer success initiatives.

San Francisco, California, US

Led a diverse team overseeing marketing operations, technology investment, forecasting, analytics, web development, and program management. Operationalized and expanded marketing programs, utilized data for strategic campaign planning, and executed technology integration projects. Key achievements include:- Established the first marketing technology center.

Redwood City, CA, US

Responsible for global digital strategy, marketing operation, technology investment and measuring marketing effectiveness. I led teams responsible for global campaigns, growth marketing, marketing ops, analytics, reporting, and web strategy. - Established the Marketing Operations function at Delphix from a team of one and several agencies to a global.

Redwood City, California, US

Drove the global digital marketing strategy for Zuora to grow inbound and accelerate demand for their products, solutions and services. - Delivering ongoing initiatives to optimize the web for efficient and effective generation of demand, including global search program, web analytics and testing, user experience design, technology and operations, content.

Redwood City, CA, US

Responsible for global web content and search marketing strategies. Leading an internal group of digital marketers and external agencies.- Editor-in-Chief of corporate websites determining content priorities and managing the editorial calendar.- Managed global paid search program driving pipeline for multiple global territories.- Developed and managed SEO.

Londonderry, NH, US

• Responsible for setting the web strategy to optimize both the user experience and conversion funnel for EFI's product offerings. Areas of focus include: Information architecture, web analytics, web governance, content.
• Managed and developed a team of web marketing professionals, including a user experience manager, an information architect and several visual designers.
• Responsible for driving qualified new visitors to the corporate website and other web properties, and contributing to site optimization efforts to improve the performance of this traffic.
• Worked with different product groups on content and keyword strategies for SEO and PPC campaigns; directed projects and vendors; and analyzed metrics to assess success and additional opportunities.
• Supported the implementation of new CMS and rolled out template based approach for easy maintenance and addition of content.
• Grew organic traffic to corporate site by 40%.

Londonderry, NH, US

• Responsible for the global marketing communications activities for the Fiery BU, $400M division of EFI.
• Responsible for planning, development and coordination of all Fiery marketing communications activities and programs.
• Project managed internal and external resources to produce marketing communications materials /deliverables including sales collateral, training material, email campaigns, websites, webinars, direct mail, and tradeshow.
• Consulted with BU management, product marketing, sales departments and advertising agencies.
• Developed the marketing communications strategy and supported initiatives for the OEM/agent channel to help grow revenue and capture market share.
• Executed lead generating email campaigns that drove pipeline growth/revenue for the sales teams.

San Francisco, CA, US

• Managed all marketing and communications for Intrax Career Development and Intrax International Institute, $8M divisions of Intrax Cultural Exchange.
• Developed and executed marketing communications campaigns, ensuring effective messaging, design, localization and printing schedule.
• Initiated and supervised a series of website improvement projects to boost customer acquisition and allocated tasks to teams of designers, copywriters and developers.
• Managed relationships with outside vendors, international partners and internal customers to facilitate creation of marketing kits in multiple languages.
• Teamed with International Sales Unit to develop, execute, and evaluate all marketing and communication activities, including the governance of key messages, tactics, budgets, timing and measurements.
• Developed weekly email campaigns targeting appropriate recipients based on database segmentation, and monitored sales and responses.

Moved to San Francisco, CA and continued providing consulting services in digital marketing and website development to a variety of US and Latinamerican clients.

Irvine, California, US

• Marketronics Corporation - Acquired by Hytera AmericaResponsible for the development and implementation of all marketing communication efforts in Argentina.
• Helped to establish presence in Argentina increasing Motorola’s market share by 15%.
• Managed advertising, trade shows, industry events, and targeted print/media campaigns.
• Developed and implemented channel sales, marketing, and PR strategies to acquire new customers and retain existing accounts.
• Led market research to expand the potential market and to measure the success of Motorola’s radio communication and networking products in the region.
• Led corporate identity, website strategy, digital and creative projects for Latin America and the U.S.