Simay Kocak Email & Phone Number

• Managing a team of catalog specialists to achieve marketplace listing goals• Actively participating in all phases of data automation processes and integration optimizations• Defining product listing standards within the B2B Marketplace and ensuring their implementation in collaboration with the Business, CRM, and Customer Experience teams• Identifying manual processes within operations and automating them to enhance efficiency• Conducting exploratory data analysis to propose/create algorithmic rules for seller product entry and existing options• Regularly reporting and presenting operational and catalog data on a monthly and quarterly basis

İstanbul, Türkiye

• Planning and implementing the digital strategy of web projects in accordance with global brand strategy• Managing the content and creation process of campaigns and product launches• Product content localization and operation management• Creating and implementing a content calendar aligned with Corporate Marketing and Digital Marketing teams• Conducting UX analysis for visitors and reporting to HQ• Content Production Manager of Samsung.com Explore Blog Project• 3rd party management of global and local agencies for SEO to improve our organic search results

• Created seller manual & training videos for upcoming marketplace• Created content to improve user experience for strategically important products• Assisted in production of A/B test scenarios for marketplace launch• Established marketplace product regulations & contacted launching brands• Developed categorizations based on information architecture for main categories • Defined product features through benchmarking, user meetings, and netnography

İstanbul, Türkiye

• Worked with key accounts (e.g. Mediamarkt, Watsons, Arzum, Monster, Adidas) on market integration• Managed 12-person catalog crew across 292 categories, including onboarding new members• Led 15-person team on "Sherlock" AI project, presented progress reports to supervisors and set action plans• Conducted regular reporting on categorization tree, catalog products, and listing audit system• Analyzed listing problems and provided development teams with necessary work plan improvements, with a focus on enhancing listing quality

İstanbul, Türkiye

• Served as primary point of contact for seller support regarding listing process issues• Participated in renovation of category trees & product features as part of Structured Data Initiative, planned and led renewal of DIY category• Managed catalog operation for 40 strategic categories, updated data and met sellers' demands• Conducted benchmarking, netnography, and user interviews to evaluate demands from sellers, sales teams, and listing integration firms, and took action accordingly

Istanbul, Turkey

• Lectured in summer school in the areas of Migration Sociology and Social Movements• Coordinated the trainings for students regarding subjects like exam stress, profession selection, etc.

İstanbul, Türkiye

• My responsibilities include; resume tracking, determination of suitable applicants, interviews, data entries and recruitment operations

İstanbul, Türkiye

• Took part in project of “The Analysis of Social Damage Vulnerability of İstanbul City Area accross Disasters” of İBB

Yüksek Lisans (Master), Sociology

Lisans, Sociology