Simay Kocak Email & Phone Number

• Managing a team of catalog specialists to achieve marketplace listing goals
• Actively participating in all phases of data automation processes and integration optimizations
• Defining product listing standards within the B2B Marketplace and ensuring their implementation in collaboration with the Business, CRM, and Customer Experience teams
• Identifying manual processes within operations and automating them to enhance efficiency
• Conducting exploratory data analysis to propose/create algorithmic rules for seller product entry and existing options
• Regularly reporting and presenting operational and catalog data on a monthly and quarterly basis

İstanbul, Türkiye

• Planning and implementing the digital strategy of web projects in accordance with global brand strategy
• Managing the content and creation process of campaigns and product launches
• Product content localization and operation management
• Creating and implementing a content calendar aligned with Corporate Marketing and Digital Marketing teams
• Conducting UX analysis for visitors and reporting to HQ
• Content Production Manager of Samsung.com Explore Blog Project

• Created seller manual & training videos for upcoming marketplace
• Created content to improve user experience for strategically important products
• Assisted in production of A/B test scenarios for marketplace launch
• Established marketplace product regulations & contacted launching brands
• Developed categorizations based on information architecture for main categories
• Defined product features through benchmarking, user meetings, and netnography

İstanbul, Türkiye

• Worked with key accounts (e.g. Mediamarkt, Watsons, Arzum, Monster, Adidas) on market integration
• Managed 12-person catalog crew across 292 categories, including onboarding new members
• Led 15-person team on "Sherlock" AI project, presented progress reports to supervisors and set action plans
• Conducted regular reporting on categorization tree, catalog products, and listing audit system
• Analyzed listing problems and provided development teams with necessary work plan improvements, with a focus on enhancing listing quality

İstanbul, Türkiye

• Served as primary point of contact for seller support regarding listing process issues
• Participated in renovation of category trees & product features as part of Structured Data Initiative, planned and led renewal of DIY category
• Managed catalog operation for 40 strategic categories, updated data and met sellers' demands
• Conducted benchmarking, netnography, and user interviews to evaluate demands from sellers, sales teams, and listing integration firms, and took action accordingly

Istanbul, Turkey

• Lectured in summer school in the areas of Migration Sociology and Social Movements
• Coordinated the trainings for students regarding subjects like exam stress, profession selection, etc.

İstanbul, Türkiye

• My responsibilities include; resume tracking, determination of suitable applicants, interviews, data entries and recruitment operations

İstanbul, Türkiye

• Took part in project of “The Analysis of Social Damage Vulnerability of İstanbul City Area accross Disasters” of İBB

Yüksek Lisans (Master), Sociology

Lisans, Sociology