Simeon Berends Email & Phone Number

London, Gb

London, England, United Kingdom

Still managing campaigns and content at Ofgem, but talking a more strategic view of content planning and managing the team delivering energy comms. These focus around our pillars of working to protect energy consumers, especially vulnerable people, by ensuring they are treated fairly and benefit from a cleaner, greener environment.

London, England, United Kingdom

Managing Ofgem's digital presence by developing strategy, creating engaging campaigns and content, analysing usage data to create campaign content that impacts, managing projects at pace, developing content plans (CEO blogs, internal content) and campaigns such as delivering Price Cap, #NetZero and other high profile announcements. A mix of creative, copy writing and project planning, working across all departments and stakeholders, both internally and externally.

London, England Metropolitan Area

Developing creative, content strategies and digital marketing content for the department’s high priority campaigns and communications projects. Working on the science desk and utilising new communications approaches, manage departmental announcements and exploring how we can use a full range of digital channels to reach audiences. I was responsible for Covid-19 campaign communications as well as corporate and campaign branding.

London, United Kingdom

Creative / Creative Director / Copywriter developing (concepting, writing, pitching to clients) ideas & executing (creative, producing, scripting, directing) moving image, integrated advertising & branded content campaigns, video & branded content films for a variety of high profile brands including:• Asda• Coca-Cola• McDonalds• Interflora• Vodafone• Disney• Cadbury• Hyundai• adidas• XM TradingUsing my understanding of audience needs I creatively connect brands with their audience in entertaining and unique ways. Showreel is below.

London, United Kingdom

ITN Productions is the creative arm of ITN. A senior management role developing ITN Productions internal creative ad agency. Utilising the existing broadcast news infrastructure to create quick-turnaround award winning moving image & digital solutions for new & existing clients in the advertising, corporate & branded content spaces across all platforms. My position also saw me in a consultative role of developing agency process to win new business thus utilising both my creative & managerial background. Clients include:• Avios• Birds Eye• Suzuki• ITV• Fremantle• ITN News • Apricot. The primary focus being to connect clients with their audience in the best way whether that be on TV, digital moving image, socialisation, YouTube or other platforms as well as:● Setting up of agency process to work within the existing broadcast TV environment● Writing pitch documentation & pitching directly to win business● Managing third party relationships to deliver cost effective solutions to clients● Being the go-to creative resource for ITV Sales● Developing agency fiscal pipeline & managing P&L● Incubating new business● Creative direction across all campaign material● Executive Producer across all moving image content

London, United Kingdom

I oversaw and accountable for the creative and strategic development and delivery of all of (Beta) London's clients digital and moving image strategy, services and activities. Working with the team to revise, update and take the lead in implementing client's strategy and overall delivery of activity.I work with key stakeholders up to director level to develop various high-profile integrated campaigns and strategies across all platforms such as TV, print display, web, app, video and digital display for clients such as:• Royal Mail• CityJet• Motability• Jackpot Joy• ENO• Evening Standard Newspaper GroupAs well as managing a team to deliver best in class content the day to day running of the departmental responsibilities includes:● Strategic review of clients existing communication channels● Creative direction● Developing & producing correct creative routes in the digital & moving image space● Pitching to clients● Managing digital & film production with internal teams & third party delivery partners● Signing off budgets & timing plans ● Ensuring delivery is on time & on budget

London, United Kingdom

Integrated Global Project Director/Executive Producer managing a team of Producers & the entire delivery of P&G oral care & Vicks health care global creative across TV, Print & Digital. Responsibilities include signing off proposed budgets & timing plans, managing internal resource, ensure the team communicates project status to account team. Managing internal project reviews with traffic manager & individual producers as well as cross agency weekly status meetings. Mentoring junior members to embrace integrated campaigns in line with shift in audience behaviour & media consumption. Putting in place new process to create efficient delivery process & ensuring the team deliver on time & on budget throughout the project lifecycle. With a background in TV show & ad production I Exec Produce the TV Copies across the account.

London, United Kingdom

Creating advertising campaigns across all platforms including TV, social, digital, video, experiential for a varied client roster including • Direct Line• Seat• Guinness• Grants Whisky• ING• RadoxDue to my background in film & TV production I'm responsible for all video output including TVCs & other video based content. A primary focus is integrating film & video into campaigns to amplify the brand message as far as possible. I'm responsible for leading, devising & implementing the creative strategy on all moving image production including; • Developing creative concepts (idea, storyboards, scamps), • Budgets• Time lines• Crewing• Filming & edit through to final delivery. Strategic parts of my role see me analysing brand metrics & user experience touch points to develop business cases on behalf of our clients. I'm heavily involved in new business, pitching to clients & working on a strategic level ensuring our clients seize every opportunity to engage with their customers across all channels.

Clerkenwell

(Contract) Shortlisted NMA Creative Agency of The Year 2011. Working with HyperNaked's creative & delivery process as they merge with Naked Comms to ensure film & video were central to campaign briefs. My creative expertise & being able to deliver award winning campaigns saw me developing & managing the entire creative execution for Hypernaked's high-profile clients such as• Whiskas• Pedigree• Art Fund• 42 Below Vodka ad campaigns across all platforms including;• Video production• Direct• Social media (Facebook, YouTube & Twitter),• Web• Experiential• Apps• Event • Outdoor. Responsibilities include brand development, managing creative, writing creative & scope documentation, budget control, managing agency resource to deliver multi-platform campaigns & third party deliveries, liaising with Accounts team to ensure project is on brand, on budget & on message across the entire project lifecycle.

Partnering with major media owners (Universal, Disney, Five, MTV, Macmillan, Nickelodeon & Sky) & brands (Swizzles-Matlow, Boots, L’Oreal, Lego) to deliver high impact on-air & online campaigns. Working directly with the MD as well as managing a production team I was responsible for: • Creative conception• Writing project pitch documentation• Applying new managerial process• Budget management• Staff management• Scoping documentations & time lines• Forward planning & competitor analysis• Daily client communication & project feedback, management & retention• Managing agency profitability• Working with clients to develop engaging creative & over-all business development.

(Contract) Responsible for the build, bringing to market, day-to-day business strategy, production & operation of Galleon Holdings digital IP properties, Sokator 442 (www.sokator442.com) Sokator Universe (www.sokator.com) & Super Fashion Stars (www.superfashionstars.com). Managing;• Overall project scope, project outline & delivery• Developing the commercial, marketing & social media strategy for the Galleon Group• Budget management (varying from 1000’s to 100,000s)• Creative direction• Upping end user engagement & property revenue streams• Maximising ROI• Seeding the properties on relevant channels, community management, continuing in-game development which all contributed to up revenues and exceed internal KPIs• Managing third party & agency relationships• Developing commercial partnerships to increase revenues• Localising & preparing the properties for launch in new territories such as China & South America. • Maintaining brand integrity in-line with the launch of the TV format I developed & theatrical release of the S442 film.

Managing Nickelodeon’s Creative Services Unit output developing bespoke award winning creative solutions (TVCs, web & microsites, games, virals, ad & target media) for high profile Nickelodeon & Nick JR based ad-campaigns across the Viacom channel portfolio. Working with varied clients & budgets from pitch to delivery & third party production companies across the entire project life-cycle. Responsibilities included in this managerial & client facing role were:• Creative development• Multi-stakeholder project management• Writing pitch documentation• Pitching to clients• Budget control• Commercial analysis & reporting• Securing new business• Business development strategy & processes, • Reversioning & launching content in European markets• Fast turnaround in a high pressure environment• Consistent competitor reviews• Strong editorial & brand knowledge• An understanding of the youth market & end user experience. I produced over 135 campaigns for clients such as; Clarks Bootleg (Ceros B2C Awards campaign winner), Lego, Vauxhall Nick’s Big Trip (ISP AWARDS 2008 winner), Warners Bros. Scooby Doo, Spiderwick, CoI, NHS & Dirty Bertie, Ready Brek, Nick Toons, Weetos, Lego Duplo, Random House & Paramount Pictures. My digital showreel can be seen at https://vimeo.com/user17871360

• Assoc. Producer/Writer on the Bafta Award winning MeTV (TX Oct 07). • Producer/Writer/Director – Behind The Scenes at Wild Child; • Assoc. Producer - Nickheads (TX June 07), • VT Producer/Writer; Slime Across the UK (TX Aug 07)• VT Producer/Writer; The Kids Choice Awards 2007 Kick Off show. (TX July 07)Responsibilities included:• Writing scripts• Producing studio & location based VTs.• Writing & producing VO sessions• Securing locations• Risk assessments• Budget control• Crew management. A selection of work can be seen at https://vimeo.com/user17871360

Broadcast Journalist / news reader for various broadcasters in local radio and TV. These include Radio Maldwyn, Hafren Radio Juice FM, Star FM, Pirate FM, ITV West, BBC Wales & Heart FM.

Senior P/D on the flagship show Off Tha Hook for urban lifestyle channel JFTV. Responsibilities included P/D duties & compliance, multi-camera gallery directing, securing locations, crew hire, risk assessment, crew & budget management & formatting the show for mobile & broadband.

(Short-term contract) Managing digital producers in Europe, Asia & Middle East to create localised content for various Discovery Channel properties such as Atlas & Home & Health. Responsibilities included directing editorially, team planning, project management & documentation, site updates using the custom CMS.

Starting out as AP before producing interactive & on-air content for Trouble TV & Flextech Television (now Virgin Media). Editorial control & management of www.trouble.co.uk . I developed several corporate strategies including Flextech’s mobile, communities, User Generated Content (leading to Trouble TV Homegrown) & podcast projects. I produced & launched Trouble Music. I oversaw the newsletter database & unique users treble during my tenure thus increasing revenue. I developed & produced the cross platform Phinneus project (co-produced with Addiction), the award winning 12 Daze of Christmas & Snack Man with edpic. I produced all show microsites including; Bump ‘N Grind II, Freshmen on Campus, Fash FC, Cruel Holiday (Produced the TX Cruel Holiday Xtra) & Flash Band, an innovative interactive cartoon series co-written with Steve Lewis. Other responsibilities included creative direction, reporting business objectives to the Senior Management Team, developing new monetisation areas & upping end user engagement in line with Key Performance Indicators, managing relationships with third parties & internal stakeholders, understanding brand editorial requirements & compliance. Showreel can be seen at www.youtube.com/beresd

Pg Dip, Broadcast Journalism

Tuition in editing & writing news for radio & television broadcast. BJTC & NCTJ bi-media accredited course. Training in news & programme.

Ba (Hons), Journalism

Tuition in writing for magazines, newspapers, associated laws Quark Xpress & shorthand. Senior journalist on the award winning FCA student.