Simeon Bird Email & Phone Number

On the executive leadership team of Mars Petcare’s UK veterinary business unit accountable for driving organic growth through pricing, propositions, brand and demand gen, customer service, digital innovations, corporate affairs & strategic comms, CRM and customer insight.

Member of the ISBA Council (Incorporated Society of British Advertisers Ltd), a body that represents brand owners, aiming to create an advertising environment that is transparent, responsible and accountable.

Working with the Board of Trustees to focus on marketing and the strategic direction of Berkhamsted Raiders Community Football Club, winner of Herts FA Grassroots Club of the Year 2022. Raiders is one of the largest youth football clubs in the country with over 1,300 players, and very proud to be the largest girls' football club in England.

London

Reporting to the CEO, leading all brand & marketing activity across BT’s £5.5bn UK business division (including prosumers, start-ups, small & medium businesses). Managing a team of 130 across brand strategy, ATL & BTL campaigns, digital marketing, demand & lead gen, media, CRM, content, channel, partner, events, social, and sponsorship. Covered the BT and EE brands. c.£45m marketing budget. • Brought 7 teams into one to establish the first ever marketing dept to span BT’s… Show more Reporting to the CEO, leading all brand & marketing activity across BT’s £5.5bn UK business division (including prosumers, start-ups, small & medium businesses). Managing a team of 130 across brand strategy, ATL & BTL campaigns, digital marketing, demand & lead gen, media, CRM, content, channel, partner, events, social, and sponsorship. Covered the BT and EE brands. c.£45m marketing budget. • Brought 7 teams into one to establish the first ever marketing dept to span BT’s business division, introducing digital marketing innovations and a transformational new operating model.• Led the 2022 BT re-launch as the Group’s flagship B2B brand, BT Means Business, including brand strategy, design & identity, multi-platform launch campaign including TV, OOH, digital, social, BTL.• Increased demand 15% to support the Small Business unit’s return to revenue growth in 22/23.• Built a new team increasing engagement from 54% to 75% with leading diversity metrics (16% ethnicity, 63% female).• Significantly improved BT brand metrics: innovation (+4), value for money (+3), consideration (+3). Show less

London, United Kingdom

Managed EE’s consumer broadband & TV business unit: £550m revenue, 2.4m customers, £52m OPEX, £9m CAPEX, £11m comms budget. Ran the P&L with a team covering strategy, propositions, commercial, product development, digital, marcomms, customer experience, CRM, insight and outsourced service & sales.Turned around the business by focusing on differentiation & operational improvements:• Drove consistent revenue growth +10% YoY, ebitda from -£45m to +£20m in three years (to £91m in… Show more Managed EE’s consumer broadband & TV business unit: £550m revenue, 2.4m customers, £52m OPEX, £9m CAPEX, £11m comms budget. Ran the P&L with a team covering strategy, propositions, commercial, product development, digital, marcomms, customer experience, CRM, insight and outsourced service & sales.Turned around the business by focusing on differentiation & operational improvements:• Drove consistent revenue growth +10% YoY, ebitda from -£45m to +£20m in three years (to £91m in 2020).• Transformed customer NPS from worst in market at -23 to best at +24.• Delivered 400k net adds: fixed base +50% to 1.13m (mid-priced but with strong customer proposition).• Took OFCOM customer complaints position from worst in industry to second best.• Launched the highly disruptive EE TV product in 2015, supported by a major £6m ATL campaign.• Increased engagement of newly inherited team from lowest in the CMO dept to highest at 86%. Show less

London

Led the proposition team that launched EE in 2012. Ran marketing, pricing and product strategy, and delivery of all propositions across pay monthly, pay-as-you-go, mobile broadband, new business partnerships. EE Consumer division revenue £5.1bn, ebitda £2.2bn.• Delivered EE’s innovative consumer launch proposition, resulting in one of the most successful UK brand launches ever: 43% spontaneous awareness in just 3 months, 1m customers within 5 months, and driving value through… Show more Led the proposition team that launched EE in 2012. Ran marketing, pricing and product strategy, and delivery of all propositions across pay monthly, pay-as-you-go, mobile broadband, new business partnerships. EE Consumer division revenue £5.1bn, ebitda £2.2bn.• Delivered EE’s innovative consumer launch proposition, resulting in one of the most successful UK brand launches ever: 43% spontaneous awareness in just 3 months, 1m customers within 5 months, and driving value through the £5 price premium.• Developed the evolution of the EE brand following launch including 2013’s next generation of 4G propositions - Sharer Plans, Double Speed 4GEE, PAYG 4G, Contactless, EE Tickets. Show less

Headed up propositions portfolio & Orange marketing team across the consumer business.

Various proposition roles across pay monthly acquisitions, multimedia and the £1.1bn pay-as-you-go business

Supporting the growth of our distributors' businesses across South America, USA, Northern & Southern Europe

Brand and P&L management of household names such as MB Parker Games, Action Man, Subbuteo and Trivial Pursuit.

Buenos Aires Province, Argentina

P&L management of Softmints and Bazooka bubble gum brands. Led core elements of the Cadbury's brand launch in Argentina.

Mba

Ba (Hons), English & Politics, 2:1