At Marka Mutfağı, our collective creativity and analytical approach propelled us to develop campaigns that secured engagement from notable brands such as Torku, Caribou, and Puffy. My leadership in marketing communications and design sprints was pivotal in this success, utilizing prescriptive analytics to drive our strategies forward.Currently pursuing dual degrees in Public Relations and Advertising, and Business Administration at Yaşar Üniversitesi, my focus is on marrying data with creative execution to enhance marketing effectiveness. This educational foundation, coupled with my hands-on experience at McCann Istanbul, where we optimized social media performance through data insights, equips me to meet the evolving challenges of the marketing field.