With over a decade at Pernod Ricard, my role as a Business Analyst in the Balkans has evolved into a cornerstone for strategic decision-making support. My efforts have enhanced functional support across multiple departments, with a strong emphasis on sales and marketing, contributing to Pernod Ricard's market adaptability and growth.Mastery of business English and effective communication underpin my ability to convey clear and understandable messages, ensuring effective communication across all levels. These competencies, combined with my experience and continuous education, enable me to deliver insights critical for decision-making and overall company performance.