• Lead short & mid-term industry forecasting & analysis, gain Executive Committee approval• Lead market intelligence & operational reporting to deliver business partnering• Lead the monthly business planning cycle to develop cross-functional strategies to optimise volume & profitability, meet all local & regional planning & reporting requirements• Drive enhanced analytical capability, embed new methods & tools into business as usual• Identify continuous improvement (kaizen) opportunities & lead cross-functional delivery teams

• Lead development & Executive approval of annual strategy updates & implement via setting motivational, data-driven field team & dealer objectives • Lead the parts pricing strategy to ensure competitiveness while maximizing revenue & profit• Control & monitor multi-million Euro VM &FM budgets, ensuring effective spend

• Lead business as usual reporting & analysis to drive action plans & senior management decisions• Utilise market intelligence to implement a competitive parts pricing strategy to meet objectives• Control & monitor multi-million US$ VM, FM & SE budgets, ensuring effectiveness of spend

• Lead market analysis, develop sales & production plans to achieve volume & share objectives• Secure GB production requirements in reviews with the senior European leadership team • Lead wholesale allocation; optimise stock level & specification availability, maximise profitability

Manage a multi-million US$ budget to deliver prototype, pre-production and production vehicles plus interactive exhibits and logistics support for European motorshows and events. Support creation of European communications assets including brochures, TV commercials, digital content.

Responsible for all Ford Commercial Vehicle dealerships in North West England and Northern Ireland including; setting and delivery against monthly, quarterly and annual sales targets, vehicle wholesaling and stock management, meeting dealer representation standards for showroom, demonstrator vehicles and customer sales experience.

Responsible for reviewing, advising on and gaining senior management approval of residual values for PCP finance products across Europe to deliver attractive customer pricing and minimise risk.Analysis of returned vehicle remarketing results to ensure consistent results achieved through suitable channels.

Provide overview and and detailed analysis of all European Ford trustmark branded motor insurance products, recommending future action to European senior management risk committee.Work with aftersales area to maximise use of genuine Ford parts, dealer and company profitability, customer experience.

Gain overview of Ford Credit business, especially UK based Customer Service Centre including; retail customer proposal underwriting, proposal purchasing, dealer queries, customer queries, following up customers in arrears and performance mangement where 6-sigma Green Belt certification was achieved.