Simon Binns

Simon Binns Email and Phone Number

Head of Content Development, GOV.UK @ GOV.UK
Manchester, England, GB
Simon Binns's Location
Manchester Area, United Kingdom, United Kingdom
Simon Binns's Contact Details

Simon Binns personal email

n/a

Simon Binns phone numbers

About Simon Binns

Experienced editor, journalist, manager and leader, building teams and audiences in social, digital, print, TV and radio.Editorial management of large commercial brand campaigns, working with £1m+ clients and creative multi-platform briefs.Developing and defining brands for some of the biggest names in media.Providing thought leadership and external brand PR through industry panels and media appearances.

Simon Binns's Current Company Details
GOV.UK

Gov.Uk

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Head of Content Development, GOV.UK
Manchester, England, GB
Employees:
364
Simon Binns Work Experience Details
  • Gov.Uk
    Head Of Content Development, Gov.Uk
    Gov.Uk
    Manchester, England, Gb
  • Department For Science, Innovation And Technology
    Head Of Content Development, Gov.Uk
    Department For Science, Innovation And Technology Jan 2024 - Present
    Manchester/London
  • Ladbible Group
    Head Of Editorial Operations
    Ladbible Group Aug 2023 - Jan 2024
    Manchester/London
    Delivery of audience, output and revenue targets, growing scale, diversity and loyalty.Management of editorial leads across LADbible, UNILAD and Tyla brands.Collaborating with senior heads in other departments across the business.Implementing and maintaining ethical and legal guidelines across the group.
  • Ladbible Group
    Managing Editor
    Ladbible Group Aug 2022 - Sep 2023
    Manchester/London
    Responsible for ensuring editorial excellence across LBG’s core web brands, with a particular focus on LADbible, UNILAD and Tyla.Responsible for the management of our editorial leads, developing editorial brands and being a key strategic stakeholder for the Web vertical both internally and externally.Overseeing and maintaining improvements in quality and tone of on-site content across LBG editorial to ensure each brand is delivering distinct best in class output.Leading and developing the forward planning process for key opportunities, including major events, breaking news and emerging stories.Implementing and maintaining ethical and legal guidelines across LBG editorial.Optimising and outsourcing partnerships with news agencies and other content partners.Key point of contact between editorial and commercial to oversee best and most effective output for the needs of the business. Key point of contact between editorial and marketing to promote LBG’s editorial content.Pitching, planning and activating campaign content to raise LBG’s editorial brand awareness.
  • Ladbible Group
    Editorial Lead - Ladbible/Unilad
    Ladbible Group Mar 2022 - Aug 2022
    Manchester/London
    Responsible for the overall quality of day to day content across both brands, with particular focus on original output - taking both brands to the next level.Managing a team of 20+ journalists and sub-editors across Manchester and London content hubs.Driving audience and brand with agenda setting social editorial content.Managing editorial campaigns that engage audiences and define LADbible and UNILAD's place in the market.Collaborating with commercial, marketing and video content teams to maximise quality editorial output for both brands. Connecting brands to audiences with creative social content in the LAD TOV.
  • Ladbible Group
    Editor
    Ladbible Group Jul 2018 - Aug 2022
    Manchester, United Kingdom
    As the editor of LADbible, I am responsible for all social editorial output on LADbible, and hitting daily and quarterly audience traffic and engagement targets across Facebook and Twitter - more than 40 million people.This means building a data driven, high performance culture based on audience engagement and insights, and maintaining high standards of editorial and social activity that sit within platform community standards.Overall management of brand, identity, quality and TOV, leading a team of around 20 journalists, social editors and sub-editors in a fast-paced, reactive content team. Responsible for a 24/7 schedule of trending, viral and original content, for a global audience.Analysing audience data to inform future strategy - using Facebook Insights, Google Analytics and real time tracking tools across Facebook, Twitter, Instagram and Snapchat.Acting head of content from September 2020 - June 2021; responsible for driving audience across Instagram & Snapchat; collaborating on commercial/branded campaigns and collaborating across teams - video/marketing/sales.Responsible for driving new and original editorial campaigns that will drive the LADbible brand forward.
  • Manchester Evening News
    What'S On Editor
    Manchester Evening News Nov 2015 - Aug 2018
    Manchester
    Heading up all content relating to entertainments (food, drink, music, arts, travel, TV and film) in Greater Manchester.Overhauled digital and social strategy, growing the audience to 4.5 million unique users a month and 7.5m page views. Also managed showbiz, TV and family and parenting content.Edit and manage the weekly City Life print supplement and developed a digital first content strategy for content and workflow..Using live analytics tools to drive audience and inform content strategy - Chartbeat, GA, Facebook Insights.Building digital and social audiences, as well as brand, quality and TOV across content verticals.Collaborating with commercial teams to grow revenue in entertainments content and live event opportunities.Managing forward planning calendars.Started the City LIfe Awards as a live event - after it had been online only.
  • Cityco Manchester
    Heart Of Manchester Bid Manager
    Cityco Manchester Apr 2013 - Apr 2015
    Manchester
    Establishing and leading Manchester's first Business Improvement District - made up of more than 300 retailers in Manchester city centre.Acting as the first point of contact and spokesperson for Manchester's retail district.Setting up and overseeing events designed to increase footfall in Manchester city centre.Manage a team of city centre hosts and work with the BID board to ensure Manchester was involved in any PR about UK retail.
  • Estates Gazette
    Senior Reporter, North Of England
    Estates Gazette Jul 2012 - Apr 2013
    Manchester, United Kingdom
    Covering commercial property news in the North of England for Estates Gazette.
  • Bbc
    Assistant Content Producer, Cbbc Interactive
    Bbc Apr 2012 - Sep 2012
    Mediacityuk, Salford
  • Bbc News
    Freelance Broadcast Journalist
    Bbc News Nov 2011 - Apr 2012
    Mediacityuk, Salford
  • Confidentials
    News Editor
    Confidentials Jul 2010 - Apr 2012
  • Crain'S Manchester Business
    Senior Business Reporter
    Crain'S Manchester Business Sep 2007 - Aug 2010
  • Mobival
    Gambling Editor, Bet2Go
    Mobival Mar 2006 - Mar 2008
  • Intergame Ltd
    Editor
    Intergame Ltd Jul 2004 - Aug 2007
    Manchester, England, United Kingdom
    Editing InterGaming, an international trade magazine for the gaming sector.I worked my way up from journalist to editor, also launching another standalone publication around online gaming, after spotting the growth of the sector.I was responsible for running orders, flatplanning, forward features, commissioning and managing journalists to a monthly print deadline.I travelled to international gaming trade shows and worked with commercial teams to grow revenue for the title and wider company.
  • Supporters Direct
    Development Officer
    Supporters Direct May 2002 - Apr 2004

Simon Binns Skills

Journalism Copywriting Storytelling Social Media Online Journalism Public Relations Social Media Marketing Editorial Marketing Communications Media Relations Feature Articles Corporate Communications

Simon Binns Education Details

Frequently Asked Questions about Simon Binns

What company does Simon Binns work for?

Simon Binns works for Gov.uk

What is Simon Binns's role at the current company?

Simon Binns's current role is Head of Content Development, GOV.UK.

What is Simon Binns's email address?

Simon Binns's email address is si****@****ial.com

What is Simon Binns's direct phone number?

Simon Binns's direct phone number is +4478007*****

What schools did Simon Binns attend?

Simon Binns attended The Manchester Metropolitan University.

What skills is Simon Binns known for?

Simon Binns has skills like Journalism, Copywriting, Storytelling, Social Media, Online Journalism, Public Relations, Social Media Marketing, Editorial, Marketing Communications, Media Relations, Feature Articles, Corporate Communications.

Who are Simon Binns's colleagues?

Simon Binns's colleagues are Naveen Bhai Lucky, Jim Scott, Nigel Hudson, Helen S., Matthew Challis, Zoltan Hajnal, Sanjida Akter Nisa.

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