Simon Bush Email & Phone Number

Manchester, Gb

United Kingdom

Alliance Manager for the global co-promotion collaborations with Eisai and AstraZeneca including contract reporting, governance and alignment in ways of working across the organisationsAccountable for developing and operationalising UK commercialisation plans in collaboration with company partners, with responsibility for defining strategic direction for the brandsPeople management responsibility for MSD Collaborations brand team and oversight of campaign and content developmentNegotiate new ways of working with both companies, agreeing on new FTE approaches to support indications for the futureSupport forecasting with responsibility for budget management, maintaining due diligence with contractual obligations and monitoring MSD UK performanceCollaborate with EMEAC marketing lead and regional peers to provide UK feedback and gain regional insight

Greater Manchester

Newly formed General Medicine Business Unit- Greater Manchester Area Lead in Primary Care Organisation- First line management responsibility for 9 direct reports including Representatives and Area Access Leads- Responsible for Greater Manchester primary care business, a key contributor to MSD diabetes and cardiovascular portfolio national revenue- Customer responsibility at CCG lead and CSU level

Hoddesdon

Hepatitis Franchise, MSD • Responsible for UK launch readiness of VICTRELIS, MSD's first major global launch post merger with Schering‐Plough. In September 2012 VICTRELIS was joint winner of the bi‐annual Prix Galien Award: an internationally recognised award for innovative medicines • Implementation of VICTRELIS tactical launch plan; work stream leader on market and brand foundation and coordination of scientific leader engagement, market access, supply chain and regulatory submissions, and sales force training plans • Developed strategic engagement plan with key opinion leaders with 1:1 visits, advisory boards and medical education events to ensure smooth transition during merger, lay platform for launch of VICTRELIS, and illustrate MSD's commitment to hepatitis • Implementation of new strategy for VIRAFERONPEG targeting specific customer and patient segments with various measurable tactics • Managed national VIRAFERONPEG supply issue, communicating with all affected customers and coordinating efforts across the cross functional brand team • Liaise with Regional and Global colleagues to input on strategy, coordinate local scientific leadership efforts and share locally implemented tactical deliverables to maximise business potential outside the UK • Manage budget across two brands and plan spend to maximise potential of VICTRELIS launch and support in market requirements of mature brand VIRAFERONPEG

Designed and Implemented MSD/Schering‐Plough integration lipid training plan during merger, training over 300 representatives in two weeks • Designed and implemented training for phased launch of Tredaptive, supporting evolving requirements of the brand both in training and marketing • Volunteered to undertake brand management responsibility for Brinavess; implementing pre‐launch plan and formulating UK strategy from January 2010 • Liaised with European and Global colleagues to coordinate future training efforts for the Cardiovascular Franchise and ensure UK was seen as a flagship subsidiary • Coordinated and facilitated Cozaar efficacy workshops across the UK in response to perceived lack of efficacy in market research • Respond to representatives'​ and managers' development needs and designed or coordinated learning solutions accordingly

Ranked 1st nationally in the Chibret division for 2007 on Cheshire Territory • Regional representative of the year 2007 • Cozaar Best Practice Team member - ran workshop and presented at national meeting in October 2007 • Summarised clinical papers for marketing to roll out to sales force as briefings • Liaised with BDMs regarding regional sales analysis training intervention requirement and rolled out sales monitor across NW region • Trained colleagues on sales analysis in the field and at regional workshop and coached new territory colleagues on field visits • Delivered tailored solutions to educational needs of customers at PCT level, working with cardiologists, nephrologists and diabetologists

• Regional dispensing lead and trainer • Formulary inclusion of Eprosartan at three hospitals, and Omacor at two • Increased Eprosartan sales ranking from 30th out of 48 to 6th in 8 months • Omacor reached highest AvT in the company • Received initial training course award

Sandoz Generics • Generic medicine pharmacy sales covering Merseyside and North Wales • I.T. trainer of both experienced and new colleagues • Exceeded targets monthly and climbed company league table • First executive to hit profit target in 2005 • Winner of new business incentive scheme Q1 2005 January ‐ June 2004: Clinical Pathologist, AstraZeneca • Specialised in immunoassay in clinical research trials. Analysed results and presented them back to my superiors • Gained personal responsibility for specific new drug trials

Bsc, Iii; Biological Sciences

with Honours Physiology • My research project was awarded the Ellis Prize in Biomedical Science, a prestigious university award.

Education record

Biology A; Chemistry B; Geography B; General Studies D; all A* to B grades • Senior and Junior School House Captains, 1st XV Rugby.