Johnny Atom Productions was formed in 2005 by Interactive Entertainment Industry PR veteran Simon Callaghan. He has been a PR professional for almost 25 years working in every aspect of the UK media, along with Europe and the US, where he has gained a reputation as one of the most respected, knowledgeable and committed PR professionals by both his peers, journalists and influencers. During this time he has had spells at Electronic Arts managing such well known franchises as Need For Speed… Show more Johnny Atom Productions was formed in 2005 by Interactive Entertainment Industry PR veteran Simon Callaghan. He has been a PR professional for almost 25 years working in every aspect of the UK media, along with Europe and the US, where he has gained a reputation as one of the most respected, knowledgeable and committed PR professionals by both his peers, journalists and influencers. During this time he has had spells at Electronic Arts managing such well known franchises as Need For Speed, James Bond and EA Sports, and at Atari where he held the position of Head of UK PR working on the mainstream consumer launches of the Matrix and Driver franchises among many others. He also had a spell at lifestyle PR agency Powerhouse PR in the late 1990’s as an Account Manager working on the launch of Sega’s final game console, the Dreamcast. Johnny Atom Productions is a company built on passion, knowledge, experience and commitment whose sole focus is to deliver the results that its clients expect. Show less

During my time at Atari I worked in every aspect of both the UK Specialist Gaming and Mainstream media across a multitude of hardware formats, managing such high profile franchises as 'Unreal', 'Driver', 'The Matrix', 'Terminator' and 'Neverwinter Nights'. I was also responsible for the hiring and management of all Atari UK's external mainstream PR agencies during my time there. Towards the end of my period at Atari I also became involved in product evaluation and acquisition, and was a primary… Show more During my time at Atari I worked in every aspect of both the UK Specialist Gaming and Mainstream media across a multitude of hardware formats, managing such high profile franchises as 'Unreal', 'Driver', 'The Matrix', 'Terminator' and 'Neverwinter Nights'. I was also responsible for the hiring and management of all Atari UK's external mainstream PR agencies during my time there. Towards the end of my period at Atari I also became involved in product evaluation and acquisition, and was a primary contact in the UK office for developers and overseas publishers looking for publishing and/or distribution deals in the UK and across Europe. Show less

As an Account Manager for Powerhouse PR I had sole management responsibilities for the Activision account launching Quake 3 and Quake 2 PlayStation within Consumer and Lifestyle media including National and Regional press. I was also involved in the launch of Sega’s Dreamcast console along with all first party and one and a half party software releases including SoulCalibur and House of the Dead 2 within Specialist, Consumer and Lifestyle media. In addition I also handled the @Jakarta account,… Show more As an Account Manager for Powerhouse PR I had sole management responsibilities for the Activision account launching Quake 3 and Quake 2 PlayStation within Consumer and Lifestyle media including National and Regional press. I was also involved in the launch of Sega’s Dreamcast console along with all first party and one and a half party software releases including SoulCalibur and House of the Dead 2 within Specialist, Consumer and Lifestyle media. In addition I also handled the @Jakarta account, the Dixon Store Group’s specialist software chain, upon the launch of their e-commerce website, again within Specialist, Consumer and Lifestyle media.In addition my role also included feeding back to the client on a weekly basis, devising media strategy, compiling PR plans and Press Releases, and liasing with all facets of the UK’s Specialist and Consumer media. Show less

As UK PR Executive for the leading software publisher in the world I was part of a three-man team and personally responsible for handling the PR campaigns for over 50 top class titles during my three-year term with the company. Liasing with all Specialist, National and Regional Press, along with TV and Radio mass media throughout the UK, my main responsibilities were widespread. I was also involved with overseeing product management with prime development houses as well as having input at… Show more As UK PR Executive for the leading software publisher in the world I was part of a three-man team and personally responsible for handling the PR campaigns for over 50 top class titles during my three-year term with the company. Liasing with all Specialist, National and Regional Press, along with TV and Radio mass media throughout the UK, my main responsibilities were widespread. I was also involved with overseeing product management with prime development houses as well as having input at development stage with regard to core gameplaying aspects of a number of software titles.During my term at EA I was key in the success of such triple ‘A’ titles as World Cup ’98, Dungeon Keeper 2, Dark Omen and Theme Hospital, along with numerous successful titles under the EA Sports banner including the NHL, Madden NFL and NBA Live franchises. Show less