Snapshot:Award-winning advertising Creative Director, Strategic Writer, Writer-Trained at Saatchi's London, Head of Copy at Lowe, and CD Barclays, at Leo Burnett.-Winner of over 20 awards-3 times D&AD judge, former Member of the D&AD Executive Committee -Experience in all media, from TV advertising to brand development, to digitalI trained at Y&R and Saatchi & Saatchi London before becoming Head of Copy at Lowe. I was creative director, Barclays at Leo Burnett London. I work for brands, production companies, advertising, media, PR and branding agencies, and management consultants. I created and co-founded the ELFy medication alerts app brand. I also write children's books. Specialities: Copywriting, brand planning, brand development and conceptual thinking for through the line communications campaigns, branding and identity, writing for design, brand books, brand guidelines, TOV, conceptual copywriting, writing for online, financial, telecoms, automotive, travel, TV scriptwriting; advertorial, online campaigns; interactive; radio, press, outdoor, digital, proof-reading, ghost-writing, speeches, content
Listed skills include Creative Direction, Brand Development, Copywriting, Advertising, and 21 others.
