Senior Freelance Copywriting
CurrentI'm a multi-award winning, through the line and digital, conceptual copywriter. I work as a creative director/senior writer, and also as a strategic writer. In some projects I combine the two disciplines of creative and strategy to provide thought-through brand campaigns, tone of voice and brand language, for major brands and their agencies. As a writer I cover all aspects of copywriting and strategic writing from advertising copy to content, advertorial and brand language. Recent projects include mission statement and brand line for Sum Up; scriptwriting for Rolls Royce and Malaria No More through Ridley Scott Associates, Philip Morris International's new website and mission statement; and BAT through Landor.