Account Director
Cohn & Wolfe Xpr
I joined XPR as a Senior Consultant with more than 16 years of experience in PR, market research and journalism. As Account Director, I am responsible for all strategic PR counsel to my clients, Andrew Solutions (part of CommScope); Symantec Hosted Services; salesforce.com; Logitech; Aruba Networks; and Spectrum Worldwide for OCBC Cycle 2011.Previously a Consultant with Fleishman-Hillard, I have provided counsel and managed clients in the information technology and telecommunication sectors such as Avaya, Motorola and AT&T. Before Fleishman-Hillard, I founded Level E, a communication services integration company which offers PR, Marketing and content services. The list of clients I serviced include ECS Singapore (in-house quarterly magazine), and special projects for IBM, HP, Cisco and SAP. In addition, I have provided editorial support to media houses IDG; Fairfax; and CNETAsia. My IT journalism background started with a 6-year exposure via the telecommunications; general IT and IT network magazines from Miller Freeman and CMP Asia. In addition, I have served as editor for enterprise technologies at CNETAsia, and initiated the launch of both on-line and print properties for IT networking.Before CNETAsia, I was the regional senior analyst at IDC Asia Pacific where I functioned as the Program manager for IDC's Broadband Communications CIS product line. The program include both equipment and services market research into DSL, cable, wireless LAN and other broadband technologies for the Asia Pacific region. In addition, I was the equipment analyst for IDC's IP Communications CIS program, developing the inaugural research into the Voice-Over-IP markets in Asia Pacific. I graduated from the York University in Toronto, Canada with an English Literature/Mass Communications Double Honours degree.