Reporting Directly to the Managing Director I am responsible for leading the sales function within Zest, which covers both our stockists and online partners who retail the range of softwood timber garden products we supply. My role includes working closely with the marketing department to drive sales growth and provide strategic direction, which supports the business vision to become a market led brand, recognised by consumers as the best choice for quality timber garden products.

Zest Outdoor Living (part of the P&A Group) is a successful multi-award winning business based in North Wales who are experiencing unprecedented growthAs Head of Zest Direct I report directly to the company Directors, and I am responsible for developing the offer for the online retailers who sell our ranges for home delivery. The roles includes.-Developing and implementing strategy to deliver continued significant growth for the Home Delivery strand of Zest Outdoor Living-Working closely with customers and other partners to develop and implement this strategy.-Achieving sales targets as well as compiling sales reports and monitoring performance on an ongoing basis-Working closely with the marketing team to identify and increase business opportunities-Identifying new potential product lines and other sales opportunities.

iPEGS is an innovative and low-cost mobile application that enables users to build customised digital forms. Unique features including FaceStamp, TimeStamp and DateStamp allowing users to digitally sign documents securely. Businesses across multiple sectors including recruitment, finance and education are already using iPEGS to create forms, surveys, registers and time-sheets that are easily exported and integrated with other software. As BDM I worked closely with the MD at a strategic level to identify new business opportunities, and customers for the iPEGS (Paperless Evidence Gathering Solutions) product range.

As Business and Network Development Manager for the National Skills Academy for Retail I developed and maintained a network of retail skills academies across my designated territory.My key responsibilities and achievements included:• Managing the relationship of and reporting on performance of skills shops across my designated area• Supporting skills shops and associates in developing their business and meeting agreed targets Meeting agreed financial targets for skills shop membership and sales of products and serviceso Actively supporting skills shops and associate trainers to identify potential markets for Trading Company products, and procuring opportunities.o Identifying and developing commercial opportunities through working with key stakeholder groups to support and promote delivery options including town centre managers, local authorities, chambers of commerce, LEP and other local groupso Monitoring skills shop performance, delivery quality and financial sustainability. o Updating CRM and Profiler systems and submit timely and responsive reports on activity and weekly sales performanceo Developing a thorough understanding of skill shops’ marketing aims including their return on investment (ROI) objectiveso Promoting networking amongst skills shops and providers o Reporting on performance of skills shops

Working for a privately owned and operated training provider specialising in the retail sector based in the North West. Set up during 2009 by a small group of business entrepreneurs to operate two retail training centres within the National Skills Academy for Retail networko Led on establishing employer engagement and marketing strategy.o Led on all areas of strategic planning and development of the skills shop.o Established retail skills needs within the Liverpool City region.o Developed relevant training programmes (NSA for Retail Core Offer).o Responsibility as Quality Champion to embed quality systems (working toward TQS Part B)o Assisted in the development of curriculum policies and support the aims of the Skills Shop.o Secured the commitment of partners, employers, learners and the wider community to the direction of the Skills Shop.o Established skills shop Governance Board and developed a strategic partnership with Grosvenor, the developer of Liverpool ONE, to support longer term sustainability of Academy ONE brand

A regional manager for Waterstones bookstores, at that time part of the HMV group of companies one of the world’s leading retailers of music and DVD.The leading retailer of books in the UK and Ireland at that time and still recognised for range authority, product knowledge, customer service and stimulating store environments