Simon Dobson Email & Phone Number

Australia

Australia

Loving my new role supporting delivery of MTM’s commitment to passenger experience and standards across our 221 stations.

Australia

Loving my new role supporting delivery of MTM’s commitment to passenger experience and standards across our 221 stations.

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

We are a global provider of strategic consultancy advice in the transport sector working across the modes. I specialise in customer experience, marketing and communications which has had a focus on increasing passenger numbers to match spare capacity. This includes from non users of public transport often from difficult to reach communities. I have significant experience of external stakeholder and internal communications and managed award winning teams. My 23 years of experience in… Show more We are a global provider of strategic consultancy advice in the transport sector working across the modes. I specialise in customer experience, marketing and communications which has had a focus on increasing passenger numbers to match spare capacity. This includes from non users of public transport often from difficult to reach communities. I have significant experience of external stakeholder and internal communications and managed award winning teams. My 23 years of experience in public transport is grounded in operational real life environments. It's where my passion for meeting and exceeding customer’s expectations comes from. Delivering continuous improvements across whole organisations to improve journey opportunities for existing and potential customers is what motivates my work and gets me enthused. I am currently working on the Canberra Light Rail project. Show less

London, United Kingdom

I currently working for a FTSE 250 company as part of their rail bid team to win the London Crossrail operating contract.I have developed a Customer Experience strategy to deliver Service Excellence to world class standards.

Career HistoryRoyal Greenwich Council - Head of Marketing / Tourism (Contract) Mar 2012 - Oct 2012 Head of Marketing / Tourism responsible for negotiating with the MD and Chairman of Cruise Europe to solve a corporate reputational risk for a probable cancellation of a Cruise Europe conference in Royal Greenwich. Worked alongside the MD of Cruise Europe to oversee their 3 day conference and social programmes, making it the industry’s most successful ever and establishing Greenwich as a… Show more Career HistoryRoyal Greenwich Council - Head of Marketing / Tourism (Contract) Mar 2012 - Oct 2012 Head of Marketing / Tourism responsible for negotiating with the MD and Chairman of Cruise Europe to solve a corporate reputational risk for a probable cancellation of a Cruise Europe conference in Royal Greenwich. Worked alongside the MD of Cruise Europe to oversee their 3 day conference and social programmes, making it the industry’s most successful ever and establishing Greenwich as a Cruise destination. Also generated significant positive London TV and print news coverage for the event in the Evening Standard which included interviews for the Leader of the Council. Additional responsibilities and achievements as Head of Marketing / Tourism included:• Led the Royal Greenwich visitor attractions and developed a strategy to engage with the Cruise ship industry to segment onshore packages based on in depth analysis of Cruise ship company’s needs• Maintained strong relationship management within the Cruise Britain and all Cruise industry media, as well as generating print and online stories about the new Greenwich Cruise terminal• Turned around the Royal Greenwich London Olympic volunteering programme within 3 months to recruit, train and then manage 25% more local volunteers than target. They engaged with 200,000 Olympics spectators to drive economic benefits for the locality• Managed a 22% increase in Olympic visitors to the tourist information centre• Influenced 150 + domestic and overseas print / broadcast media to visit Royal Greenwich as a visitor brand Show less

London, United Kingdom

London Rail, Transport for London - Senior Marketing Manager Oct 2010 - Jan 2012 Senior Marketing Manager responsible for identifying the travel demand management requirements for all London Rail services, DLR, Trams and London Overground for the Olympic and Paralympic games. Ensured multi-site campaign delivery across 150+ stations and negotiated a £200,000 budget from the Olympic organisers to deliver it. Devised the marketing strategy for the £350,000 marketing and communications… Show more London Rail, Transport for London - Senior Marketing Manager Oct 2010 - Jan 2012 Senior Marketing Manager responsible for identifying the travel demand management requirements for all London Rail services, DLR, Trams and London Overground for the Olympic and Paralympic games. Ensured multi-site campaign delivery across 150+ stations and negotiated a £200,000 budget from the Olympic organisers to deliver it. Devised the marketing strategy for the £350,000 marketing and communications campaign to launch the new Stratford International rail line extension which included outdoor, direct marketing , social media, online and press, which exceeded passenger forecasts by 12%. Other duties / achievements as Senior Marketing Manager included:• Introduced a marketing campaign to increase commuters using new DLR trains generating 6% more commuters on the route. Developed the innovative real time information services for mobile phone users• Instigated an stakeholder engagement programme with 5 authorities to informed / worked with them to deliver a £180 million improvement programme to the rail network and managed the disruption to journeys • Developed a CRM programme to deliver information from home, on route and on the transport system• Persuaded local authorities to run quarterly joint marketing campaigns to increase visitors to their localities Show less

London, United Kingdom

Docklands Light Railway, TFL - Integration / Marketing Manager Nov 1999 - Oct 2010Budgeted, developed and implemented the railways £1.8 million marketing, PR, stakeholder and internal communications strategies and annual action plans. Marketing Manager responsible for securing funding through the business planning process and to align with GLA, TFL, and local authority core objectives. Developed and held full people management responsibility for a multiple award winning team of 4… Show more Docklands Light Railway, TFL - Integration / Marketing Manager Nov 1999 - Oct 2010Budgeted, developed and implemented the railways £1.8 million marketing, PR, stakeholder and internal communications strategies and annual action plans. Marketing Manager responsible for securing funding through the business planning process and to align with GLA, TFL, and local authority core objectives. Developed and held full people management responsibility for a multiple award winning team of 4 Marcomms staff to deliver consumer and corporate marketing, external / internal stakeholders communications, and to develop media relationships, successfully repositioning the DLR brand to each audience. Directed and developed best practise processes with the train operator to deliver marketing strategies and PR to increase passenger numbers by 10%, maintain customer satisfaction scores above 95%, support frontline staff and achieve TFL consistent branding.Additional Integration and Marketing Manager responsibilities and achievements included:• Identified a new target audience of socially disadvantaged residents from very diverse backgrounds (150 languages) and commissioned innovative research • Introduced transport marketing techniques including the creation of an award winning outreach programme of 10 Community Ambassadors who identified and trained 1600 community groups on “how to use” the railway and generated annual increases of 440,000 passenger journeys from “hard to reach audiences”• Tailored quarterly marketing campaigns in response to research, using images of local people and their reasons for using the railway. Included the use of direct mail to 260,000 homes / community centres• Used ”barriers to use“ primary research to negotiate product improvement budgets including £5 million to improve walking routes to stations and worked with local authorities and local residents to deliver them Show less

London, United Kingdom

London Borough of Hounslow - Tourism Marketing Manager 1993 - 1999Tourism Marketing Manager responsible for identifying travel trade organisers as a priority market and launching the “variety is the spice of life” campaign. • Managed a Tourist Information Centre and 5 staff. Introduced services including transport planning / ticket service that generated revenue and won the London’s Tourist Information Centre of the year award in 1997• Introduced a training and quality standards… Show more London Borough of Hounslow - Tourism Marketing Manager 1993 - 1999Tourism Marketing Manager responsible for identifying travel trade organisers as a priority market and launching the “variety is the spice of life” campaign. • Managed a Tourist Information Centre and 5 staff. Introduced services including transport planning / ticket service that generated revenue and won the London’s Tourist Information Centre of the year award in 1997• Introduced a training and quality standards scheme to the Hotel accommodation sector which raised the service and product service levels in 7 hotels Show less

London, United Kingdom

London Borough of Hounslow - Tourism Marketing Assistant 1991 - 1993• Launched the “Highwayman” brand to the travel trade at exhibitions and to the media at a number of national, regional and local events which generated coverage on Radio 4, ITV, Heart FM breakfast show (live interview),The Jonathon Ross Show and Russell Grants Postcards TV series. Acted as spokesman for all

Ba (Hons) Tourism, Business, Management, Marketing, And Related Support Services, 2.2

A Levels, History, English & General Studies