Simon Edwards

Simon Edwards Email and Phone Number

Advisory Board Member @ CP (Cultural Pulse) Tech
Sydney, NSW, AU
Simon Edwards's Location
Greater Sydney Area, Australia
About Simon Edwards

About Simon Edwards:I am an experienced leader in evidence based customer experience design. I use Design, Research, Data and Agile methods to develop transformational experiences for customers and organisations.My key achievements are:• Evidenced based development of the ANZ Plus platform.• Transformation of insight, design and customer intelligence disciplines for innovation.• Brand management and development strategies for execution at the CBA and Bankwest .• Customer experience measurement (NPS & Satisfaction) and improvement strategies & programs at Bankwest, CBA and ANZ.• Development of methodologies and ways to measure financial wellbeing.• Long term transformation of The Research Society.I am known for my deep research expertise and the ability to seamlessly bring different disciplines together (Design, Research & Data Science) for business execution. I have a sense of humour and I enjoy seeing successful strategies in action. I am passionate about giving back to the Research and Insights profession.

Simon Edwards's Current Company Details
CP (Cultural Pulse) Tech

Cp (Cultural Pulse) Tech

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Advisory Board Member
Sydney, NSW, AU
Simon Edwards Work Experience Details
  • Cp (Cultural Pulse) Tech
    Advisory Board Member
    Cp (Cultural Pulse) Tech
    Sydney, Nsw, Au
  • Allianz Australia
    Head Of Customer Strategy, Research & Design
    Allianz Australia Jul 2024 - Present
    Australia
    View
  • Cp (Cultural Pulse) Tech
    Advisory Board Member
    Cp (Cultural Pulse) Tech May 2023 - Present
  • The Research Society
    President
    The Research Society Dec 2023 - May 2024
    Australia
    View
  • The Research Society
    Non Executive Director & Vice President
    The Research Society Jan 2020 - Dec 2023
    Sydney, Australia
    View
  • Anz
    Head Of Customer Research, Analytics & Insight- Anz Group
    Anz Nov 2017 - Apr 2024
    Sydney
    Responsible for Leading the Research & Insight Practice at ANZ Bank including Design Research, Proposition Development, Communications Development and CX.
    View
  • Commonwealth Bank
    Head Of Market Research & Insights
    Commonwealth Bank Jan 2015 - Jan 2020
    Sydney, Australia
    Utilising customer insights to guide the CBA including:- The CBA Marketing Transformation from mass marketing to 1 to 1 and targeted real-time marketing, including decision making in brand & communications, media activity, brand development, direct marketing and achieving strategic objectives.- Driving greater customer engagement out of the customer experience- Major strategic customer experience initiatives- Development of Thought Leadership insight initiatives- Development of CBA brands in foreign markets.- Development of reputational and corporate communications strategies.
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  • Bankwest
    Executive Manager - Analytical Marketing
    Bankwest Sep 2012 - Dec 2014
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  • Bankwest
    Head Of Strategic Marketing And Insight Development
    Bankwest Dec 2011 - Dec 2014
    View
  • Bankwest
    Head Of Insight Development
    Bankwest Aug 2005 - Jan 2010
    View
  • Bankwest
    Manager - Strategic Customer Analysis
    Bankwest 2005 - 2008
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  • Ge Capital
    Direct Marketing Leader
    Ge Capital 2003 - 2005
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  • Evalue
    Account Director
    Evalue 2001 - 2003
    Sydney
    Managed Voice of the Customer tracking programs and client relationships for Toyota, Foxtel and Manchester Unity
  • American Management Systems
    Decision Analyst
    American Management Systems 2000 - 2001
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  • Nielsen Media Research Limited
    Manager - Panel Control Group
    Nielsen Media Research Limited 1999 - 2000
    View
  • Nielsen Media Research Limited
    Senior Statistican
    Nielsen Media Research Limited 1997 - 1999
    View

Simon Edwards Education Details

  • Macquarie University - Graduate School Of Business
    Macquarie University - Graduate School Of Business
    Marketing / Finance
  • Unsw
    Unsw
    Economics & Econometrics
    View

Frequently Asked Questions about Simon Edwards

What company does Simon Edwards work for?

Simon Edwards works for Cp (Cultural Pulse) Tech

What is Simon Edwards's role at the current company?

Simon Edwards's current role is Advisory Board Member.

What schools did Simon Edwards attend?

Simon Edwards attended Macquarie University - Graduate School Of Business, Unsw.

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