Advisory Board Member
Cp (Cultural Pulse) Tech
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Simon Edwards Email & Phone Number
Advisory Board Member
at
CP (Cultural Pulse) Tech
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✓ Verified Jun 2026
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Profile completeness 86%
Current company
Role
Advisory Board Member
Location
Greater Sydney Area, Australia, Australia
Who is Simon Edwards? Overview
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Quick answer
Simon Edwards is listed as Advisory Board Member at CP (Cultural Pulse) Tech, based in Greater Sydney Area, Australia, Australia. AeroLeads shows a matched LinkedIn profile for Simon Edwards.
Simon Edwards previously worked as Head of Customer Strategy, Research & Design at Allianz Australia and President at The Research Society. Simon Edwards holds Mba, Marketing / Finance from Macquarie University - Graduate School Of Business.
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Profile bio
About Simon Edwards
About Simon Edwards:I am an experienced leader in evidence based customer experience design. I use Design, Research, Data and Agile methods to develop transformational experiences for customers and organisations.My key achievements are:• Evidenced based development of the ANZ Plus platform.• Transformation of insight, design and customer intelligence disciplines for innovation.• Brand management and development strategies for execution at the CBA and Bankwest .• Customer experience measurement (NPS & Satisfaction) and improvement strategies & programs at Bankwest, CBA and ANZ.• Development of methodologies and ways to measure financial wellbeing.• Long term transformation of The Research Society.I am known for my deep research expertise and the ability to seamlessly bring different disciplines together (Design, Research & Data Science) for business execution. I have a sense of humour and I enjoy seeing successful strategies in action. I am passionate about giving back to the Research and Insights profession.
Current workplace
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16 roles · 29 years
Simon Edwards work experience
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Head Of Customer Strategy, Research & Design
Current
Jul 2024 - Present
Advisory Board Member
Current
Cp (Cultural Pulse) Tech
May 2023 - Present
President
Dec 2023 - May 2024
Non Executive Director & Vice President
Jan 2020 - Dec 2023
Head Of Customer Research, Analytics & Insight- Anz Group
Responsible for Leading the Research & Insight Practice at ANZ Bank including Design Research, Proposition Development, Communications Development and CX.
Nov 2017 - Apr 2024
Head Of Market Research & Insights
Utilising customer insights to guide the CBA including:- The CBA Marketing Transformation from mass marketing to 1 to 1 and targeted real-time marketing, including decision making in brand & communications, media activity, brand development, direct marketing and achieving strategic objectives.- Driving greater customer engagement out of the customer.
Jan 2015 - Jan 2020
Executive Manager - Analytical Marketing
Sep 2012 - Dec 2014
Head Of Strategic Marketing And Insight Development
Dec 2011 - Dec 2014
Head Of Insight Development
Aug 2005 - Jan 2010
Manager - Strategic Customer Analysis
2005 - 2008
~3 yrs
Direct Marketing Leader
2003 - 2005
~2 yrs
Account Director
Evalue
Managed Voice of the Customer tracking programs and client relationships for Toyota, Foxtel and Manchester Unity
2001 - 2003
~2 yrs
Decision Analyst
2000 - 2001
~1 yr
Manager - Panel Control Group
1999 - 2000
~1 yr
Senior Statistican
1997 - 1999
~2 yrs
2 education records
Simon Edwards education
Mba, Marketing / Finance
Macquarie University - Graduate School Of Business
Bachelor Of Social Science, Economics & Econometrics
FAQ
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Quick answers generated from the profile data available on this page.
What company does Simon Edwards work for?
Simon Edwards works for CP (Cultural Pulse) Tech.
What is Simon Edwards's role at CP (Cultural Pulse) Tech?
Simon Edwards is listed as Advisory Board Member at CP (Cultural Pulse) Tech.
Where is Simon Edwards based?
Simon Edwards is based in Greater Sydney Area, Australia, Australia while working with CP (Cultural Pulse) Tech.
What companies has Simon Edwards worked for?
Simon Edwards has worked for Cp (Cultural Pulse) Tech, Allianz Australia, The Research Society, Anz, and Commonwealth Bank.
How can I contact Simon Edwards?
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What schools did Simon Edwards attend?
Simon Edwards holds Mba, Marketing / Finance from Macquarie University - Graduate School Of Business.
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