Communications And Marketing Manager
North Chailey, England, United Kingdom
In this varied and fast paced role I managed the marketing and communications for the charities OFSTED ‘Outstanding’ special school, CQC registered residential services and their one of a kind leisure and life skills centre, as well as supporting the fundraising department. During my time with the charity I grew the marketing and communications function and strategy from the ground up. This included transforming the charities public image, driving the digital transformation and delivering compelling campaigns to engage a range of stakeholders.HighlightsPositioned the charity as a national centre of excellence for children and young people with complex neurodisabilities.Implementation of digital marketing strategy yielding significant growth in audience, engagement, web traffic and enquiries/donations year on year.Completion of £3.9m Dream Centre fundraising appeal and subsequent royal opening with then Duchess of Cornwall and Duchess of Gloucester.Patchwork Farm fundraising appeal, with celebrity launch and subsequent royal opening with Duchess of Gloucester and fundraising product development, including Animal Sponsorship.Big Give Christmas Challenge, the charity’s first fully digital fundraising campaign and subsequent Raising Charity Profile Award.Development of The Sex Factor Relationship and Sex Education professional training product and take to market strategy.