My passion is understanding HOW shoppers behave and WHY. What triggers them to behave as they do? How do we move the conversation away from Price? How do we defend Brands? How do we add value back into the category?I can help you understand the right measures and the right business language. Improve your business outcomes. Improve your retailer/ supplier relationships.At Tesco I lived and breathed the importance of putting shoppers first. The challenge was to measure, benchmark and hard wire this into operations.Today, shoppers influence and drive decisions more than ever. Brands must deliver to shopper needs more than ever. Measuring HOW shoppers make decisions at shelf (observations) and WHY (post trip interviews) is critical. A consistent language integrating this into planning and execution is what we do.We are in Grocery, Liquor, Convenience, Pharmacy in Australia & New Zealand and across Europe and North America.