NeedARide.LIMO, Formerly Sunshine Coast Private Transfers, are your airport transfer specialists on the Sunshine Coast! We offer innovative, cost-effective transport solutions Sunshine Coast wide. We operate the width and breadth of the Sunshine Coast delivering cost-effective transfers for inbound and outbound tourists, fly-in-fly-out miners, airline crew. locals and tourists to and from the Sunshine Coast Airport, and both Brisbane international & domestic terminals, Brisbane city, train, cruise, rail & coach terminal transfers, tourist attraction, sporting event, hospitals and corporate transfers.Our solutions are designed to deliver a modern, comfortable, relaxed passenger transfer in style. Our transfers are offered as private vehicles with spacious leather seating for up to 7 passengers and only door-to-door services. Sunshine Coast Private Transfers schedule is constantly evolving to meet the needs of locals, inbound tourists, travel agents, hotels, hospitals, schools, universities, mining contractors, airlines, event coordinators, tourist attraction operators and their clients.Sunshine Coast Private Transfers is underpinned by quality, brand spanking new vehicles (less than 12 months old), reliability and excellence without pretence. Our regular clients say it’s like being picked up by a friend except we’re on time, and they don’t feel obliged to talk if not in the mood. What sets Sunshine Coast Private Transfers apart though is our website and booking system. Our instant quote and online payment system allow clients to confirm transfer rates and book directly from any PC, tablet or phone.Our new booking system means 24/7 operational proficiencies leading to cost savings and lower prices.

I incorporated Social Traffic, Inc. in 2007 to bridge the “curiosity-gap” between traditional and online marketing methods for small business owners in the USA.Throughout this time Social Traffic, Inc. developed websites, performed Search Engine Optimization & managed Facebook Pages and Online Advertising Campaigns for clients. We also resold white label Call Tracking, SMS Marketing and Reputation Management Software.Clients ranged from large companies like CIG insurance to mid-sized travel agents, restaurants, and nightclubs to solopreneur information product owners and authors.

On the back of success I was enjoying with Sleeping With The Enemy’s accommodation management systems, I raised three rounds of angel investment capital along with my own capital and founded SWTE LIMITED. SWTE acquired the rights to Sleeping With The Enemies management software developing it into a an enterprise level Software As A Service (SAAS) application for university housing campuses to be rolled out globally.Students living on campus were issued a SWTE (pronounced SWEET) rewards card. The campus website lists community (shared living) tasks students can bid on to earn reward points. Local businesses in-proximity to University Campuses accept rewards points from students SWTE Rewards Cards (via visa terminals) in return for goods and services. They used these points to buy advertising on the campus website, newsletter and common areas.

♫♫ Sleeping With The Enemy Property Trust was formed in 2001 to raise capital for acquiring residential property, and ground floor commercial assets with accommodation above throughout Sydney's (Australia) inner west CBD fringe. • These properties were purpose built to house semi-transient working travellers and international students managed by Sleeping With The Enemy property management pioneering it's unique ‘social / community based approach to shared living property management.• Sleeping With The Enemy's management model was ground-breaking in terms of economic and human resource management --- using the internet as a delivery platform. • Sleeping With The Enemy's focus was to instil pride, value and purpose in the way communities co-inhabited shared occupancy dwellings. This was achieved using an in-house social networking platform which facilitated a new level of transparency (years before the rise of social media sites like Facebook). • Over the past 13 years, what I have come know more than anything else, marketing in our new mediascape is more than just a way of doing, it’s a way of thinking!

Sleeping With The Enemy was a community based independent accommodation ecosystem for international students & working travellers throughout Australia. • The company was managed on-line using an in house administrative & social networking software that was developed 5 years before the emergence of social networking sites.• Communities included house competitions for pride, cleanliness & popularity. • On-line networking flourished via notice boards, chat rooms & house rating systems combined with offline activities like inter-house sporting, social & networking events. • If there ever was a mini version of Facebook in the real world... “Sleeping With The Enemy” was it. House dynamics were tribal in nature, governed by business rules & self managed systems, powered by a reward program using the internet as our delivery platform. • The level of efficiency these systems provided saw our properties cost an average of 50% less per square meter in management costs: Earning us up to 120% more in rental income per square meter than similar forms of university housing close by.Most people equate the word marketing with selling and advertising. I've always felt this focus, getting the word out, distracts businesses from the more important tasks within a company, their service to customers.• My first rule in growing a business is always: Focus on improving service. Ask customers: What it is about our service you like most? Then give them more of it! ♫♫ My overarching lesson across 22 years of what was effectively reputation marketing is to: Start with a better reality (service), it makes marketing enjoyable, easier, cheaper... and more profitable.

♫♫ A controlling interest in Sleeping With The Enemy Pty Ltd, and a captive audience of more than five hundred 19 to 26 year olds living in our properties, and wanting to party, I founded Just-Cruisin Promotions.• By 1995 (Facebook was founded in February 2004), having already perfected the art of social networking to facilitate communications between our young transient market, Just-Cruisin was able to build a portfolio of well known recurring events for the youth market throughout Sydney, Australia. • We were harnessing reputation marketing strategies to promote events to a revolving community of travellers, interconnected by a powerful word-of-mouth phenomenon that was carried worldwide, at around the same time YouTube was born, years before the emergence Facebook, and many more years before the word "Twitter" existed.• Just-Cruisin’s events included: Weekly harbour boat cruises on Sydney Harbour, weekly nightclub promotions, weekly hotel promotion's, dance parties (10,000+ capacity) and a reunion party (4000+ capacity) in London, UK.♫♫ Investing profits from my accommodation business into promoting events taught me a valuable lesson: The best way to increase profits, spend more improving services. Never attempt to grow profits, by cutting costs and squeezing services.