Simon Grove Email & Phone Number

Proud to be leading the brand transformation of an incredible 300 year old iconic British brand. Re-positioning Twinings from premium tea brand to a leading wellbeing drinks brand, setting the vision, strategy and foundations for the next phase of growth in the brands rich history.

Various consulting work covering Brand and Marketing Strategy, Brand Positioning, Marketing Campaign development, Innovation, Go-To-Market Strategy and Marketing Capability.

During a great six month consulting contract I led the development of brand positioning and delivered a comprehensive brand growth strategy, along with a blueprint for implementation following a recent brand acquisition. I also developed a licensed brand portfolio strategy and led the launch and development of a successful Marmite NPD launch.

London, United Kingdom

Global Brand Development Director at Pentland Brands. Accountable for Brand Development, Insight and overseeing marketing across the group and part of the executive leadership team for the groups two divisions - Active (Speedo, Canterbury, Berghaus and Mitre) and Footwear (Ted Baker, Ellesse, Kickers & Boxfresh).

London, United Kingdom

Global Marketing Director of the Lifestyle Division at Pentland Brands. Responsible for leading the marketing department in growing our brands (Boxfresh, Ted Baker Footwear, Kickers, Ellesse, Red or Dead and KangaROOS) across the world.

Hemel Hempstead, United Kingdom

Accountable for the development and implementation of brand/portfolio strategy, annual operating plan and activation of all consumer-facing aspects of the brands with full P&L accountability

Accountable for leading, creating and defining global brand strategy and annual plans, and ensuring successful implementation through effective cross-functional leadership and working with internal teams, agencies, subsidories and distributors. Oversaw rapid growth and expansion of Fruit Shoot and promoted into newly created global role after doubling the.

Responsible for developing and executing integrated category, brand, shopper marketing and promotional plans that delivered profitable growth within the Grocery Channel for the full portfolio of Britvic brands.

Responsible for managing national accounts within the Foodservice & Leisure channel

Responsible for winning new business within the Foodservice & Leisure Channel.

Responsible for the planning and implementation of marketing activity for the Sea Life brand.