Simon Hamilton Email & Phone Number

Manchester, England, United Kingdom

Wolverhampton, England, United Kingdom

Having recently restructured and created a new marketing team, I joined the Student' Union Senior Management Team to help drive its new strategic plan, focusing on delivering a connected and inclusive experience for students.Key achievements include:•Freshers 2023 - Planned and delivered Freshers events with over 50 organisations including local businesses, national companies, charities, and student societies, across 3 sites and over 3000 attendees. This was the Student Union’s… Show more Having recently restructured and created a new marketing team, I joined the Student' Union Senior Management Team to help drive its new strategic plan, focusing on delivering a connected and inclusive experience for students.Key achievements include:•Freshers 2023 - Planned and delivered Freshers events with over 50 organisations including local businesses, national companies, charities, and student societies, across 3 sites and over 3000 attendees. This was the Student Union’s first event to help drive belonging and community on-campus.•Black History Celebrations - Oversight of multiple events including a half-day conference celebrating Black leadership in Wolverhampton, a first-of-its-kind event that supports inclusivity for the cultural diversity of the students at Wolverhampton.•Cost of Living Support - Created a campaign page and that pulled together activities, events, and resources for students into one central hub that enabled students to easily find help and support for financial advice, Mental Health, budgeting tips, and external resources for further support.•External Communications - Lead the development of press releases, working with a PR agency to attract local press coverage of our initiatives, and supported the creation of the 2021/2022 Impact report, highlighting the Student Union’s successes to internal and external stakeholders.•Agency Management – Worked with a creative agency to develop branded assets for Freshers and worked with an agency to develop a new newsletter template to support the effectiveness of student communications via email.•Stakeholder Management - Acted as representative of the Students’ Union to develop stronger working relationships within the University, including the university's marketing, comms and events teams, accommodation services, and departmental heads. Show less

Manchester, England, United Kingdom

Careermap works with top-name employers like Amazon, Virgin Media and IBM to help them engage, connect and recruit young talent. I joined the team to lead the development of a marketing strategy that establishes the brand and supports business growth, working closely with the Senior Leadership Team to ensure buy-in. Managing a small team, I also supported the improvement of day-to-day activity, improved collaboration, and helped inspire creative campaigns for clients and national events… Show more Careermap works with top-name employers like Amazon, Virgin Media and IBM to help them engage, connect and recruit young talent. I joined the team to lead the development of a marketing strategy that establishes the brand and supports business growth, working closely with the Senior Leadership Team to ensure buy-in. Managing a small team, I also supported the improvement of day-to-day activity, improved collaboration, and helped inspire creative campaigns for clients and national events. Responsibilities included:Marketing strategy• Conducted Market Research • Ran an internal brand workshop • Build customer personas • Developed B2C and B2B propositions • Created a timeline of activity, allocating roles, responsibilities, and budget • Built multi-channel campaigns for national events Team & agency management • Restructured the team to become more efficient and utilise individual strengths• Day-to-day management of a hybrid team • Management of a PR Agency - to deliver national press coverage in print and digital • Management of a Digital Agency – writing strong creative briefs for Paid Search & Paid Social campaigns Event marketing • Created and lead execution of marketing campaigns for National Work Experience Week and National university Week • A/B tested landing pages to improve efficacy of marketing spend • Created post-event campaign reports, providing analysis and recommendations to the Senior Leadership Team Show less

Manchester, England, United Kingdom

FastFutures, delivered by Avado Learning, is a 12-week digital skills and mentoring programme to help young adults from all backgrounds to find meaningful work. As the marketing lead since its launch in 2019, I’ve been responsible for marketing strategy, building the brand, developing and executing campaigns to Gen Z, PR & outreach, and supporting B2B funding KPIs.Key responsibilities • Audience insights and persona development • Development of the FastFutures brand visuals and… Show more FastFutures, delivered by Avado Learning, is a 12-week digital skills and mentoring programme to help young adults from all backgrounds to find meaningful work. As the marketing lead since its launch in 2019, I’ve been responsible for marketing strategy, building the brand, developing and executing campaigns to Gen Z, PR & outreach, and supporting B2B funding KPIs.Key responsibilities • Audience insights and persona development • Development of the FastFutures brand visuals and tone of voice for Gen Z• Ownership of relationships with design, digital marketing, and PR agencies • Marketing strategy and campaign creation for B2B and B2C• Management of internal and external stakeholders • Ownership of website development and content management • Budget management and reporting • Supported learner engagement and alumni community creation • PR and Communications - B2B & B2CKey achievements • Successfully driven 20k applications and supported 4.5k learners to graduation• Grew the team to 3 members to support scalable delivery • Developed engaging content working with student ambassadors to deliver UGC, branded video, blogs, articles, and testimonials • Worked with Influencers to create engaging content and ads across Instagram, Facebook, Snapchat and TikTok• Implemented AB testing and redesign of landing pages improving conversions from 10% to 27%• Owned relationships with employer and outreach partners to raise awareness and engagement with FastFutures• Created an annual Impact Report that demonstrates the value and impact FastFutures is having on young adults’ careers Show less

Manchester, Greater Manchester, United Kingdom

The Growth Company is a social enterprise that aims to support business growth, create jobs, and improve lives in Greater Manchester. My purpose in this role is to support scalable growth of its 8 paid-for services to local SMEs. This portfolio included accreditation services, recruitment, apprenticeships, organizational improvement, and services for manufacturing excellence.Key responsibilities • Marketing strategy for the portfolio of services• Lead generation campaigns across… Show more The Growth Company is a social enterprise that aims to support business growth, create jobs, and improve lives in Greater Manchester. My purpose in this role is to support scalable growth of its 8 paid-for services to local SMEs. This portfolio included accreditation services, recruitment, apprenticeships, organizational improvement, and services for manufacturing excellence.Key responsibilities • Marketing strategy for the portfolio of services• Lead generation campaigns across the portfolio• Creating campaigns for customer account growth• Owning internal stakeholder management of product leads across the business • Supporting NPD with Go-to-Market strategies and campaign development • Brand development for recruitment services• Redevelopment of product website • Management of 2 marketing executives Key achievements • Worked with an agency to redevelop the Centre for Excellence website to increase conversion of product enquiries and ecommerce sales of training solutions • Supported the launch and growth of the ‘Leading Well’ programme through website creation, content, and events • Supported the launch of the Apprenticeship Levy Matchmaking Service • Worked with internal design team to create compelling video content • Worked with the Aspire Recruitment team to redevelop the brand and launch a new website to support growth of the business.• Member of the CRM committee – representing the commercial teams for implementation of a new CRM system• Member of the Equality, Diversity and Inclusion team, project managing The Growth Company representation at Manchester Pride 2019 Show less

Birmingham, United Kingdom

Product marketing lead for Autodesk ArtCAM, a SaaS solution for creative use of CAD/CAM. In this role I was responsible for developing go-to-market strategies across EMEA, APAC and North America, leading campaign creation and execution with the support of Field Marketing and Sales teams. My objectives for this role were to drive awareness of the product, convert website traffic into leads via trial downloads and nurturing leads into paid customers. Key responsibilities• Conducted… Show more Product marketing lead for Autodesk ArtCAM, a SaaS solution for creative use of CAD/CAM. In this role I was responsible for developing go-to-market strategies across EMEA, APAC and North America, leading campaign creation and execution with the support of Field Marketing and Sales teams. My objectives for this role were to drive awareness of the product, convert website traffic into leads via trial downloads and nurturing leads into paid customers. Key responsibilities• Conducted customer research to underpin buyer personas, value propositions and product messaging• Worked closely with Technical Marketing teams to develop a library of on-line learning resources to support product adoption• Developed campaign landing pages to funnel software trials and product enquiries to sales teams• Worked closely with Paid Media team to roll out PPC campaigns for brand awareness and retargeting for trial downloads• Worked closely with the web team to create a new microsite, involving copy writing, SEO, content creation and integrating Autodesk’s eCommerce platform into the site.• Introduced marketing automation to deliver learning content to trial users, driving product adoption and paid subscriptions• Created product stories with unusual customers and influencers to drive conversations in online communitiesKey achievements• Nurtured leads to convert 15% of trial users into paid subscribers • Delivered global campaign to drive 970 subscribers in one quarter• Used data analysis to launch the solution in emerging markets• Created a central online learning hub to house all product learning content Show less

Birmingham, United Kingdom

Developed Go-to-Market plans, product messaging and campaigns to drive software trials for the regional sales teams. I worked with Application Engineers to develop sales toolkits, presentations and feature releases. I introduced basic email automation to assist software adoption and worked on website optimization A/B testing various elements of the website and email campaigns to improve conversion. Key responsibilities:• Worked closely with UK, US and Italian design schools to… Show more Developed Go-to-Market plans, product messaging and campaigns to drive software trials for the regional sales teams. I worked with Application Engineers to develop sales toolkits, presentations and feature releases. I introduced basic email automation to assist software adoption and worked on website optimization A/B testing various elements of the website and email campaigns to improve conversion. Key responsibilities:• Worked closely with UK, US and Italian design schools to embed Delcam software into Footwear curriculum as part of a grass roots strategy• Worked closely with college leaders and students to generate PR stories and held competitions to encourage thinking outside the box and promote 3D printing capabilities from a young age• Worked closely with sales teams to identify and create inspirational customer stories• Arranged international attendance at key trade shows to raise awareness of products and drive lead generation for sales teams Key Results:• Created a series of vlogs resulting in increased followers and engagement on social media • Introduced a customer learning centre, contributing to additional maintenance subscriptions• Launched the Footwear Technology Forum, positioning Delcam as thought leaders Show less

London, United Kingdom

Optimus Education has been publishing information and resources for school professionals since 1997, dedicated to providing professional support to school leaders and managers.My role as Marketing Manager included full management and accountability of the marketing function. This includes direct management of a Marketing Executive and a Delegate Sales Executive.Key achievements included: - Training and development: responsible for the recruitment of a graduate Marketing… Show more Optimus Education has been publishing information and resources for school professionals since 1997, dedicated to providing professional support to school leaders and managers.My role as Marketing Manager included full management and accountability of the marketing function. This includes direct management of a Marketing Executive and a Delegate Sales Executive.Key achievements included: - Training and development: responsible for the recruitment of a graduate Marketing Assistant to join the team- Reporting: I worked very closely with the head of IT to develop SQL reporting. Previously all event analytics have been a manual process using excel- Delegate sales: I worked closely with the Head of Sales & Marketing and the Head of Sales to develop a business model integrating Delegate Sales into the marketing strategy. During this I’ve assisted in developing metrics and have full accountability for revenue targets, lead generation and monitoring performance.- Internal processes: I enjoyed working on several projects to streamline cross functional activity, including formalising cross selling with other product marketers to standardise the process generate more revenue. I also developed a new marketing schedule and planning system which improves the relations between marketing and production- Social Media & Content Marketing: Social Media is now an integral part of the marketing mix for the team. I lead the use of Linked In for events and successfully launched a company group which was then used to engage with customers. I also lead a 6 week campaign with other marketers, which saw the company take holistic approach basing social posting around topic, rather than by product- Webinars: In conjunction with the Head of Conferences, I was involved with the implementation, analysis and development of using webinars as a lead generation tool for events, as well as using webinars as an extra revenue stream Show less

London, United Kingdom

As the sole marketer of 36 events per year my main responsibilities included:- Analysis & Strategy: Implemented the use of YoY analysis to create solid and justified communication plans complete with forecast spend on an event by event basis, but also managing and reviewing the overall marketing activity across all events to make sure the revenue targets for each quarter are met in a strategic manner- Execution: Full responsibility for ensuring campaigns are sent out on time… Show more As the sole marketer of 36 events per year my main responsibilities included:- Analysis & Strategy: Implemented the use of YoY analysis to create solid and justified communication plans complete with forecast spend on an event by event basis, but also managing and reviewing the overall marketing activity across all events to make sure the revenue targets for each quarter are met in a strategic manner- Execution: Full responsibility for ensuring campaigns are sent out on time using; social media, content marketing, direct mail, email, advertising, fax, as well as SEO and website creation and maintenance. In addition to this, I also worked on media/sponsor non-financial partnerships to help promote events outside of the companies own resources- Evaluation: I completed weekly campaign reviews to plan the following week’s activity. This ensured optimal success across the portfolio. I also carried out monthly evaluations to reactively adjust marketing plans based on ROI, delegate numbers and delegate revenue per event using online reporting facilities- Project management: I had the opportunity to be involved with several projects to help improve the internal systems with a view to increasing the division’s profit margin. I worked closely with the company’s digital manager, to enable the customer database linked to the ESP. This allowed for more complex email activity and enhanced reporting. I also undertook a project to tackle the issue of declining ROI from Direct Mail Show less

London, United Kingdom

IQPC are a conference company that operate in several sectors including Telecoms, Oil & Gas, Pharma and Defense. Unlike many events companies, IQPC researches and produces its own topics.Working within the Defense sector of the business, my position involved managing a portfolio of events, having up to 10 events in the market at any one time. Key responsibilities included market research, strategy planning, campaign execution and evaluation.

London, United Kingdom

Responsibilities included the marketing of CPD and the QLTT courses for Lawyers.

Birmingham, United Kingdom

As a placement student I was the first port of call for all marketing enquiries. I also assisted in creating the product catalogue