Simon Hawkes

Simon Hawkes Email and Phone Number

fmcg marketer | brand & product development | B Leader | sustainable business consultant | purpose driven @
Simon Hawkes's Location
Bowness-On-Windermere, England, United Kingdom, United Kingdom
Simon Hawkes's Contact Details

Simon Hawkes personal email

n/a
About Simon Hawkes

Commercially astute, creative, ethical and energetic. Into sustainability, responsibility, and still hitting the numbersSignificant UK fmcg experience, understand UK grocery retailers. Track record of delivering NPD, developing brands and growing market share and profit.Key career achievements:Creation of Jordans Frusli - Retail sales to date c£200m3 years of record profit delivery in soft drinks£10m turnover growth in Mr Kipling and Cadbury seasonal cakes.Holding major Own Label contracts (£30-60m each) in household paper against fierce price competition.New brand and product strategy in Domestic Appliances incl. Range CookersExperienced inFmcg: Soft Drinks, Cakes, Household Paper, Breakfast Cereals Durables: Domestic Appliances, Furniture, EntertainmentMember of the Marketing Society

Simon Hawkes's Current Company Details
Bthe

Bthe

fmcg marketer | brand & product development | B Leader | sustainable business consultant | purpose driven
Simon Hawkes Work Experience Details
  • Bthe
    Founder
    Bthe Jan 2021 - Present
    Bowness-On-Windermere, England, United Kingdom
    Bthe is a change consultancy focussed on helping you be the business the world needs. Sustainability, responsibility, and still hitting the numbers.
  • S R Hawkes Marketing
    Director
    S R Hawkes Marketing Jun 2020 - Present
    Bowness-On-Windermere, England, United Kingdom
    Strategic Marketing Consultancy. Currently working in branded Health & Beauty.
  • Telescope Consulting
    Director
    Telescope Consulting Aug 2018 - Jun 2020
    North West England
    Strategic Marketing Consultancy.
  • Glen Dimplex Home Appliances Ltd
    Marketing Director
    Glen Dimplex Home Appliances Ltd May 2016 - Jul 2018
    Prescot, Merseyside
    Responsible for product & channel strategy, pricing, and marketing communications for all five domestic appliance brands - Britannia, Stoves, Belling, New World, and LecAchievements include:• Developed and implemented a product development process and roadmap, with first launches already in market, The next phase arrives in July with a range that offers better design, quality and features than the brand leader, and will energise the category.• Upgrading digital marketing capability, leading to clearer, faster websites, more impactful social campaigns and a 25% increase in facebook followers, plus the introduction of a new experiential campaign for the Stoves brand, with a reach of 1 million people• Development of brand models to define future product, pricing and marketing communications strategy.
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  • Princes Limited
    Marketing Controller, Soft Drinks
    Princes Limited Oct 2011 - May 2016
    Liverpool, United Kingdom
    Responsible for delivering volume, turnover, margin and profit from fruit squash. Retail value of portfolio over £150m. .Also responsible for category management, pricing, and the long term strategic development and annual marketing plans for the Jucee brand.Achievements include- Three years of record profit delivery- Transformation of Jucee, from tertiary brand to TV supported brand. First year saw penetration growth of 38% and AWP growth of 15%. Key components were a new and sustainable brand positioning, sponsorship on Nickelodeon and acquiring significant capital investment for unique packaging. -Turned around the ailing High Juice sector around via an innovative research programme and solid category management.
  • Premier Foods
    Head Of Seasonal, Lyons And Customer Brand Cakes, And Home Baking
    Premier Foods Sep 2008 - Aug 2011
    Part of a senior team that ran the UK’s largest Cake & Home Baking business. Profit responsible for all Seasonal cake, Lyons Cake, all Customer Brand Cake, all Home Baking – in retail and food-service channels. Turnover >£100m.Brands covered – Mr Kipling, Cadbury, Lyons, McDougall’s, Be-Ro, Hovis, DisneyAchievements• £10m turnover growth in Mr Kipling and Cadbury seasonal cakes. - 400% growth in Halloween cakes, grew category 50%. - 25% sales growth on Christmas cake in a flat market• Retailer Brand breakthrough in Tesco and Aldi, adding £5m in turnover
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  • Telescope Consulting Ltd
    Director
    Telescope Consulting Ltd Oct 2005 - Sep 2008
    Category Development and Strategic Marketing Consultancy. Clients in fmcg food manufacturing and Top 4 UK Grocer.Achievements- Fast growth strategy plan for growth in £13 billion non-food market. Initial results – sales tripled, project manager promoted.- Growth plan for £6 billion non-food category – sales per square foot up 50%- Consultant to Managing Director of W Jordan Cereals Ltd - mother-brand re-positioning, improved marketing processes, RoI from sales and marketing activity, and investment focus
  • Georgia Pacific Gb Ltd
    Marketing Director
    Georgia Pacific Gb Ltd 1999 - 2005
    Bolton
    UK's largest manufacturer of consumer tissue products - toilet roll, kitchen roll and facial tissues. Mix of brand and own label. Member of senior team profit responsible for a c £200m business.Brand strategy & management, innovation, category management, private label strategy, £8m marketing budget, management of team of 11Brands include Lotus, Thirstpockets, Nouvelle, plus Disney, under licence.Achievements- Branded sales growth of £20m pa. Fastest growing brands Nouvelle (toilet roll)and ThirstPockets (kitchen roll). Implemented effective TV campaigns for both- As part of 3 man team held 100% supply of 2 major private label contracts each worth >£30m, against aggressive price competition- Set up category management function. Within 30 months achieved category captain status in Tesco and Sainsbury’s, displacing the brand leader.
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  • Jordans Cereals
    Senior Marketing Manager
    Jordans Cereals Apr 1990 - Dec 1997
    Started as a Senior Brand Manager on cereal bars. Was part of a team that took the company from a perilous situation to being fast-gowing and highly profitable - sales revenues were up 300% and profitability up 700%.Created Jordans Frusli cereal bars - Retail sales to date c£200m
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Simon Hawkes Skills

Brand Development Brand Management Fmcg Food Management Marketing Product Development Retail Strategy Customer Insight Trade Marketing Leadership Marketing Strategy Business Strategy Food And Beverage Fast Moving Consumer Goods P&l Management

Simon Hawkes Education Details

Frequently Asked Questions about Simon Hawkes

What company does Simon Hawkes work for?

Simon Hawkes works for Bthe

What is Simon Hawkes's role at the current company?

Simon Hawkes's current role is fmcg marketer | brand & product development | B Leader | sustainable business consultant | purpose driven.

What is Simon Hawkes's email address?

Simon Hawkes's email address is si****@****g.co.uk

What schools did Simon Hawkes attend?

Simon Hawkes attended University Of Manchester - Manchester Business School.

What skills is Simon Hawkes known for?

Simon Hawkes has skills like Brand Development, Brand Management, Fmcg, Food, Management, Marketing, Product Development, Retail, Strategy, Customer Insight, Trade Marketing, Leadership.

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