Founder And Managing Director
The Essential Edge is a strategic marketing and sales consultancy that specialises in helping B2B executives implement an effective and measurable marketing and sales engine to drive growth.Our team of pragmatic consultants have over 100 years’ sales and marketing experience and between them have helped companies win over €10Bn of new business.Core Service Areas:1. Strategic Consulting regarding client go-to-market strategies, marketing positioning and market engagement.2. Service offering development, lead generation to CxO's, sales operations, bid support, proposal development & win loss reviews.3. Advising and implementing influencer and market development programmes across Europe.4. Closed loop-sales and marketing programmes utilising marketing automation to provide clear ROI for clients.Example Clients: Maine Pointe, The Highland Group, Fidessa PLC, Kent Reliance Building Society, Gresham Computing PLC, Mahindra Satyam, PureTech Racing, CSC, NSC Consulting and BroadView.Example Testimonials:“The Essential Edge worked with us to re-position Gresham for growth. Over time, we made significant and lasting changes to our positioning, branding, product presentation, web presence, social media etc. Everything went to plan and we are happy and now different company.” Since then, Gresham’s share price has gone from 40p to £1.35Chris Errington, CEO, Gresham Computing PLC“The Essential Edge helped put together our Third Party Advisor interaction programme for Europe from scratch and did an outstanding job with measurable results. This helped establish a robust large deals channel resulting in a $100m win for us.”Vikram Nair, Managing Director, Europe – Tech Mahindra