Simon Knowles

Simon Knowles Email and Phone Number

Chief Marketing Officer | Interim CMO | Advisor | Consultant | ESG | Digital | Scale Ups | Value Creation @ Essential Edge Ltd
Simon Knowles's Location
London, England, United Kingdom, United Kingdom
Simon Knowles's Contact Details
About Simon Knowles

A strategic, dynamic, results-driven and operationally accomplished CMO. Over 28 years’ experience in strategic marketing leadership for high growth, investor backed, plc and international businesses across Europe and the U.S.Specialising in repositioning businesses, unlocking significant shareholder value (efficiency & growth), developing value-creating marketing operations resulting in rapid growth, exit planning and sale. Experience includes:• Leveraging strategic marketing techniques to rapidly scale a business to achieve 5x over the target value creation goal. • Creating a differentiated brand position, value proposition and implementing high impact go-to market programmes (US/Europe) resulting in >30% CAGR leading to sale and exit.• Leading a major re-branding and messaging exercise across all aspects to re-position a company for growth. Share price went from 40p to £1.30. • Built and led marketing deal pursuit, account-based marketing and field marketing teams resulting in the signing of >$3bn in new revenue annually over a six-year period across Europe and North America.• Reduced marketing operations spend by 25% for a US-based scale-up by turning around a stuttering operation, re-positioning and realigning the company’s product development and marketing operations and developing its go-to-market strategy for launch. “Simon is an excellent collaborator and facilitator of change across the business. All his efforts helped drive our growth leading to our successful divestiture. Finally, I want to personally share, nothing means more than full trust and Simon is a person of great core values which creates a level of trust with everyone around him.” Steven Bowen, Founder, Chairman, Maine Pointe.

Simon Knowles's Current Company Details
Essential Edge Ltd

Essential Edge Ltd

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Chief Marketing Officer | Interim CMO | Advisor | Consultant | ESG | Digital | Scale Ups | Value Creation
Simon Knowles Work Experience Details
  • Essential Edge Ltd
    Founder, Strategic Marketing Consultant And Business Advisor
    Essential Edge Ltd Oct 2024 - Present
    London Area, United Kingdom
    Working with a number of high growth, investor-backed, PLC, and international companies across Europe and the US to realise their full potential and unlock significant shareholder value.
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  • Ebi Consulting
    Marketing Consultant And Strategic Advisor
    Ebi Consulting Jul 2023 - Oct 2024
    Boston, Massachusetts, United States
    Working with the executive leadership team, core service line and industry leaders to completely redefine EBI’s purpose, values, vision, brand, market position and go-to-market strategy. This has resulted in positioning the firm as a high value partner in the commercial real estate market for environmental, sustainability, health, safety and engineering services across the United States. It's exciting working with a firm that has been delivering environmental assessment, advisory, implementation and verification services for over 35 years (sets them apart from other newcomers on the block) and help them launch the first Commercial Real Estate Regulation Bulletin in the U.S. Visit www.ebiconsulting.com
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  • Mindmics
    Interim Cmo - Strategic Advisor
    Mindmics Aug 2022 - Jul 2023
    Farnham, England, United Kingdom
    Focused on driving double-digit growth by: ► Defining SMART go-to-market strategies ► Creating differentiated brands and market positions► Developing compelling value propositions► Driving marketing, sales and delivery alignment► Implementing go-to-market programmes that make an impact
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  • Sgs-Maine Pointe
    Chief Marketing Officer
    Sgs-Maine Pointe Jan 2017 - Aug 2022
    As part of the executive leadership team, I created a differentiated brand position, value proposition and implemented high impact go-to-programmes that drove double-digit growth (30% CAGR) leading to successful sale and exit.SGS-Maine Pointe, a member of the SGS Group, is a global supply chain and operations consulting firm trusted by many chief executives and private equity firms to drive compelling economic returns for their companies. We achieve this by delivering accelerated, sustainable improvements in EBITDA, cash and growth across their procurement, logistics, operations and data analytics. Our hands-on implementation experts work with executives and their teams to rapidly break through functional silos and transform the buy-make-move-fulfill digital supply chain to deliver the greatest ethical value to customers and stakeholders at the lowest cost to business. We call this Total Value Optimization (TVO)™.SGS-Maine Pointe’s engagements are results-driven and deliver between 4:1-8:1 ROI. We are so confident in our work and our processes that we provide a unique 100% guarantee of engagement fees based on annualised savings. www.sgs-mainepointe.com
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  • Essential Edge Ltd
    Founder And Managing Director
    Essential Edge Ltd Jan 2010 - Jan 2017
    The Essential Edge is a strategic marketing and sales consultancy that specialises in helping B2B executives implement an effective and measurable marketing and sales engine to drive growth.Our team of pragmatic consultants have over 100 years’ sales and marketing experience and between them have helped companies win over €10Bn of new business.Core Service Areas:1. Strategic Consulting regarding client go-to-market strategies, marketing positioning and market engagement.2. Service offering development, lead generation to CxO's, sales operations, bid support, proposal development & win loss reviews.3. Advising and implementing influencer and market development programmes across Europe.4. Closed loop-sales and marketing programmes utilising marketing automation to provide clear ROI for clients.Example Clients: Maine Pointe, The Highland Group, Fidessa PLC, Kent Reliance Building Society, Gresham Computing PLC, Mahindra Satyam, PureTech Racing, CSC, NSC Consulting and BroadView.Example Testimonials:“The Essential Edge worked with us to re-position Gresham for growth. Over time, we made significant and lasting changes to our positioning, branding, product presentation, web presence, social media etc. Everything went to plan and we are happy and now different company.” Since then, Gresham’s share price has gone from 40p to £1.35Chris Errington, CEO, Gresham Computing PLC“The Essential Edge helped put together our Third Party Advisor interaction programme for Europe from scratch and did an outstanding job with measurable results. This helped establish a robust large deals channel resulting in a $100m win for us.”Vikram Nair, Managing Director, Europe – Tech Mahindra
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  • Wns Global Services
    Head Of European Marketing
    Wns Global Services Dec 2007 - Dec 2009
    London, United Kingdom
    Specialist Global Business Process Outsourcing ProviderSet up marketing in Europe and worked in collaboration with European, Indian and US leadership teams.• Set up and led WNS’s advisor and analyst relations programme in Europe.• Built a network of over 150 Advisors/Analysts (including PWC/Deloitte etc.) that resulted in a significant uptick in channel pipeline.• Implemented brand awareness and lead generation programmes to support sales engagement.
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  • Dxc Technology
    European Marketing Director
    Dxc Technology 2000 - Dec 2007
    Global IT Services Company (was called CSC)Key member of European management team that consistently over achieved $ multi-billion sales targets for 6 years. During personal tenure, the team secured over $18bn worth of contracts across Europe.• Built high impact marketing team that provided a range of strategic, analytic and service offering development programmes.• Involved in initiating and implementing new global service offering programme for CSC. • Led the repositioning of CSC’s outsourcing market position and took that proposition to market.
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  • Parity
    Marketing Manager
    Parity Jan 1998 - Nov 2000
    Developed, implemented and managed the marketing plan and budget.• Initiated and implemented campaigns in collaboration with business units to market the company’s consulting, project management, systems development and training solutions. • Re-positioned the company into e-business.• Developed productive relationship with management and sales teams.
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  • Datametrics.Dk
    Marketing Manager
    Datametrics.Dk Jan 1996 - Dec 1998
    Worked closely with the sales team with responsibility for all marketing activity in the UK and Holland. • Jointly led Partner Programme with CTO with companies like Digital, Siemens Nixdorf and ICL. • Training and intuitive understanding of product management resulted in being assigned product marketing manager role for Datametrics’ product suite called ControlPoint.
  • Independents Parts Group Plc
    Marketing Analyst / Executive
    Independents Parts Group Plc Jan 1994 - Dec 1996
    Autostart (Part of Independent Parts Group Plc)• Reported to sales director to help develop marketing strategies and programmes, including a re-branding initiative.

Simon Knowles Skills

Strategy Outsourcing Lead Generation Business Development Go To Market Strategy Business Strategy Marketing Strategy Product Marketing B2b Management It Outsourcing Bpo Consulting New Business Development Analytics Change Management Influencer Marketing Strategy Development Consultancy

Simon Knowles Education Details

Frequently Asked Questions about Simon Knowles

What company does Simon Knowles work for?

Simon Knowles works for Essential Edge Ltd

What is Simon Knowles's role at the current company?

Simon Knowles's current role is Chief Marketing Officer | Interim CMO | Advisor | Consultant | ESG | Digital | Scale Ups | Value Creation.

What is Simon Knowles's email address?

Simon Knowles's email address is si****@****sgs.com

What is Simon Knowles's direct phone number?

Simon Knowles's direct phone number is +161727*****

What schools did Simon Knowles attend?

Simon Knowles attended University Of The West Of England, University Of Cambridge.

What skills is Simon Knowles known for?

Simon Knowles has skills like Strategy, Outsourcing, Lead Generation, Business Development, Go To Market Strategy, Business Strategy, Marketing Strategy, Product Marketing, B2b, Management, It Outsourcing, Bpo.

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