Devising and leading a 12-month project to prepare UCL to launch an institution-wide initiative from 2020-21 aimed at maximising the university’s impact on the UN's 17 Sustainable Development Goals (SDGs) and their 169 targets.

I was employed in UCL Estates on a maternity cover contract, which was extended by nine months. My responsibilities and achievements in my role included:- Refreshing the five-year communications strategy, with a greater emphasis on audience-specific platforms, channels and content – and improving internal communications to staff, both within Estates and across UCL;- Developing close working relationships with other UCL departments, including CAM Digital Presence, to raise the profile of UCL Estates across the university and increase its presence on UCL-wide initiatives. - Managing the communications team and budget;- Producing presentations and speaking notes for the Director and members of the Estates Leadership team;- Overseeing the development and management of UCL Estates digital estate, including websites, social media and email communications;- Developing and implementing a specific communications campaign to raise awareness of the impact of the HS2 and West End Project construction programmes on UCL;- Developing communications strategy and materials to launch UCL's smoke-free campus campaign;- Writing and editing written and video content on Estates activities, including major construction projects;- participating in cross-UCL committees including 2034 Comms and PS Comms, and communities of practice; and- Coordinating UCL Estates’ presence at events, including open days, donor receptions and building openings.

Developed and implemented a communications strategy for CLOSER (Cohort and Longitudinal Studies Enhancement Resources), a centre based in the UCL Institute of Education that promotes the use and impact of longitudinal studies. This included:- Implementing and reporting on the strategy to CLOSER’s board, exec and leadership team.- Leading CLOSER’s communications team.- Managing the Communications budget and writing successful proposals for external funding for additional activities.- Liaising with external stakeholders (such as the funding councils and academic partners) and internal colleagues across UCL to raise the profile of CLOSER.- Writing media releases to gain media coverage for CLOSER-funded research.- Providing strategic oversight and supporting the organisation of a nationwide programme of events, including a two-day academic conference for 150 attendees.- Commissioning user testing and redeveloping the CLOSER website. - Developing and implementing a strategy to improve CLOSER’s use of email marketing to increase engagement with its audiences and ensure compliance with GDPR. This included introducing new subscription and data-management processes, and increasing the range of e-newsletters produced for CLOSER’s audiences.- Refining and expanding CLOSER’s use of social media, including introducing the use of LinkedIn. - Launching the CLOSER Learning Hub, an online educational resource for non-experts to learn about longitudinal studies, which now attracts c130 visitors a day. - Introducing a strategic approach to thought leadership and blogs on the CLOSER website to better position it as an opinion leader.- Revising CLOSER’s portfolio of printed materials to reflect its new core narrative.

- Developed and implemented a Content Marketing Strategy to improve the generation, governance, and distribution of content via digital and printed channels to Mace's audiences.- Led the complete rewrite and governance of content for Mace’s new corporate website.- Established productive relationships with senior stakeholders, resulting in improved relationships with projects and business units. - Developed content for business development campaigns.- Developed and implemented a strategy to improve the support that the Marketing & Communications team provides to the projects undertaken by Mace.- Overhauled the approach to video and photography function at Mace, including recruiting a new team and developing more efficient systems, increasing the quality and quantity of output.- Developed communications plans and content for business development campaigns, including Mace's presence at MIPIM, the annual property development conference.- Oversaw a refresh of the Mace’s brand positioning and audiences personas.- Included interim (nine-month) management of the Brand, Content and Graphic Design team.- Initially Communications Manager at Mace (August 2015 to February 2016) before promotion to Senior Content Manager.

- Developed a digital strategy setting out an approach to enhance digital platforms, integrate digital communications, digitise business processes, and offer digital services to beneficiaries.- Launched a new brand to help address the lack of awareness of cystic fibrosis and the charity, implementing it across all digital and offline channels and platforms; after one year the Trust had risen ten places in the Charity Brand Index, reversing a five-year downward trend.- Launched a new website to better deliver the charity’s needs, including social media integration and processes for event registration and donations.- Developed a marketing strategy to increase and measure levels of engagement among the Trust’s audiences.- Project managed the ‘No Party’ integrated awareness campaign to mark the Trust’s 50th anniversary – almost 3,500 people joined the campaign, including 2,000 whose emails were not on the Trust’s database. Of these, hundreds went on to fundraise or campaign for the charity. - Lobbied for then introduced a social media function to the charity, and oversaw digital marketing activity, including #CFYelfie, a social media campaign which encouraged hundreds of supporters to wear yellow, post an image and donate.

- Responsible for creating the ODA’s wide range of printed and online communication materials to inform and engage its target audiences.- Established and managed effective working relationships with internal ‘client’ teams, as well as external stakeholders, including the London 2012 Organising Committee (LOCOG), Transport for London, government departments and ODA contractors. - Developed site-based corporate communications, including ‘Park Life’, a bimonthly newspaper used to engender a sense of community among the 10,000 Olympic Park site workers, and convey key health, safety and environment messages to the workforce. A survey found that 70% had seen a copy, most looked at it every 1–3 months and more than half agreed that it made them more aware of the importance of HSE on site.- Led the ODA’s input into the London 2012 website, including redeveloping the site’s information architecture and design to ensure it better supported the ODA’s need to communicate construction progress. This was achieved by developing image and video libraries and a venue webcam section, the latter receiving c100,000 visitors a month after launch.- Project managed and wrote the ODA’s annual ‘milestones’ documents, which described construction progress and future targets, generating successful positive media coverage.- Created a major visitor exhibition for the ODA’s annual event for London Open House weekend telling the story of the construction project to 4,000 visitors.- Developed a website for spectators travelling to the Games, which received c850,000 page views. - Spent three months on secondment to the Government Olympic Communications’ digital team, which was responsible for the Government’s London 2012-related social media channels during the Games: generating content, monitoring and measuring activity.- Managed the editorial team at LOCOG on a seven-month secondment.

- Managed the rebranding of Asthma UK (formerly the National Asthma Campaign). This involved introducing the new brand, brand values and visual identity, and redeveloping more than 100 different printed materials and its website. - Developed integrated marketing solutions to deliver the charity’s services, and involve its varied audiences. For example, an integrated campaign on World Asthma Day encouraged 17,000 people to take an online asthma control test. - Built and managed a team of four, as well as many high-level, cross-organisational projects.- Introduced then managed a new centralised system of print-buying for the organisation, resulting in financial savings and making the rebranding process more efficient.- Radically overhauled Asthma UK’s website, transforming it into a CMS-based site that the charity could use to better market its services, and where visitors could easily access or order health information, subscribe to e-newsletters, register for fundraising events or donate.- Managed the development and production of the charity’s printed materials, all of which were designed to inspire or involve different audiences. These included its annual report, a relaunched membership magazine, research reports and health promotion materials. - Developed ‘Kick Asthma’ – a new identity, microsite and printed materials to engage children.

- Raised awareness of UCL and its activities to its target audiences – such as businesses and former students – to engage them in productive relationships with the university.- Identified appropriate subject matter from across the university to engage different audiences, then translated often complex academic research into interesting copy for ‘lay’ readers.- Delivered communications projects including: an award-winning magazine used to increase the involvement of UCL’s 70,000 former students; a new website for UCL alumni; a new fundraising publication targeted at former UCL students; and the relaunch of the magazine for UCL’s 7,000 staff.