Simon Koh Email & Phone Number

Singapore

Job Responsibilities- Achieve market leader and premium positioning for AMD CPU and GPU.- Channel management: Manage distributors and key dealers inventory, sellin, sellout, sell-thru to hit more than 100% sales target. Plan and execute dealer, end-user program, P&L analysis.- Partner management: Co-work and manage all AIB, ODM partners for sales and marketing activities.- Premium strategy: Dominate premium and mid-range market segments. P&L analysis by increasing more than 20% of revenue by developing high-end and mid-end segments.- Team lead: Leading own sales force and distributor sales team by defining right strategy, partners strength, and products mapping.- Product & price: prepare for new product launch, deliver sales and product training, product and price comparison with KSP, develop price premium positioning, and plan product transition period.- Marketing & branding management: Co-work with dealers and agencies for products reviews, KOL reviews, marketing campaign, gaming campaign, and AMD experience corner.- Customer relationship management: understand partners' insights, pain-points, develop win-win relationships, leverage their SWOT to achieve sales targets. Seed for new project/sales lead.

Singapore

Achievements:- Top revenue and gross profit country from 2019 to 2021.- Motherboard and Graphics card market leader from 2019 to 2021. YoY revenue growth >50% for core products – MB & Graphic Cards.- YoY QTYs & revenue growth 300% for new products – AIO Cooler, Power Supply, Chassis & AIOT.- Successfully developed channels for AIO cooler, chassis, power supply, AIOT.- Developed and managed premium positioning for ROG components.- Collaborate with AMD, Intel, and Nvidia for sales and marketing activities. Successfully launch Gundam campaign, Powered By ASUS, launch new products on ecommerce platform (Lazada, Shopee, Qoo10).Job Responsibilities- Achieved yearly and quarterly sales target for PC components – Motherboard, Graphics card, Workstation, AIO Cooler, Power Supply, Chassis & AIOT.- Channel management: manage ASUS team, distributors, dealers inventory, sellin, sellout, sell-thru. Plan and execute dealer, end-user program, P&L analysis.- Customer relationship management: understand partners' insights, pain-points, develop win-win relationships, leverage their SWOT to achieve sales target.- Vendor management: co-work with AMD, Intel, NVIDIA for new product launch, sales and marketing activities, vendor-funding.- Sales training: prepare for new product launch, deliver sales and product training, product and price comparison with KSP, develop price premium positioning, plan for product transition period.- Supply and allocation management: work with HQ to increase fulfillment rate, push promise date and ship-out date, supply status, find alternative supply source during shortage, update longevity status, MP, allocation schedule, last buy and EOL notice.- Brand and marketing management: develop price premium positioning for ROG, TUF, ASUS products.- Budget management: manage and control quarterly, yearly budget, program spending, maximize ROI, financial analysis.- Team-lead: lead ASUS & distributor sales team (15 people) to achieve sales target.

Singapore

Drive LG (Monitor & Laptop) & Linksys Networking business Achievements:- No 1 Singapore UHD & QHD monitor brand in 2017 & 2018.- Awarded Hardwarezone Editor’s Choices “Best Ultrabook” in 2018.- Establish, coordinate and launch LG Brand Store business on Singapore's key online platforms: Qoo10, Lazada, Amazon.- Create market demand for LG UHD & Ultrawide monitor segment by providing training and information delivery to purchasers, end users, power users and media.- LG market share increased from 3% to 20% by 2018. Linksys Networking Business (2018 Sept - Present)- Planned, organized and worked closely with vendor and Cooperate Sales team to successfully held Linksys Cloud Manager Event in Nov 2018.- Create market demand for Linksys wireless mesh products (Dual & Tri Band Velop) by educating purchaser, end user, power user and media.- Sustain and increase mind share of telco business (M1 & Starhub)Job Responsibilities:- Define marketing direction, conceptualize and plan effectives sales campaigns.- Evaluate market trend and manage product road map and product life cycle.- Manage new product launch by synchronizing with right channel partners, defining price positioning, optimal launch schedule and forecast.- Demonstrate an in-depth understanding and knowledge of products, functions, features and benefits.- Conduct product training to internal staff and to channel partners’ sales teams.- Optimize inventory control by detecting demand patterns, vendors’ supply situation to ensure smooth cash flow for the company. LG- Select optimal online exclusive line-up.- Manage online key store, plan and execute promotion.- Maintain market share and increase revenue by raise channel ASP. Linksys- Build system integrator's confidence for Linksys B2B product.- Assist Linksys open CE channel (Courts, Best Denki & Gain City)- Develop client rapport to gain more projects/ sales leads.

Hungary

Regional Country Manager (Czech, Slovakia, Hungary, Romania & Bulgaria)Achievements- Publishing Opzoon launch news in Bulgaria market on No 1 Tech Magazine “Network World” cover page and in-depth introduction article.- Expand channel network in Bulgaria market by recruiting distributor Solytron- Successfully spec-in and won the first Bulgaria corporate tender- Maximize brand awareness in responsible territory.Job Objective- Establish Opzoon brand in Eastern Europe market from a pioneering stage. Job Responsibilities- Developing and executing strategy for starting business in Eastern Europe territory.- Identifying and managing correct channels, distributors and customers in each market.- Establishing relationship with key dealers, retailers, e-tailers and SI/ VAR for efficient information delivery and market information collection.- Planning customized marketing strategies for each country with close cooperation with HQ marketing team.- Organizing sales program & marketing events to generate further channel demand. - Detecting project sales lead and identifying key contact person for bidding information. - Providing technical support and complete product information to build up customer’s confidence for Opzoon.- Providing product training to distributor sales team and channel partners

Achievements- Top position for Motherboard at Year 2013 & 2014.- Top position for Graphics card at Year 2014.- Highest Average Selling Price (ASP) Graphic Card in 2013 & 2014 among APACregion.Job Objectives- Achieve monthly revenue target.- Maintain Top brand position for Motherboard.- Overtake Top brand position for Graphics card.- Achieve higher Average Selling Price by 25%.Job Responsibilities- Conceptualizing and planning of effective sales & marketing strategy.- Establishing new accounts and generating new market demand by changing fullsolution system demand to ASUS DIY products.- Demonstrating an in-depth understanding and knowledge of products, functions,features and benefits.- Evaluating market trend and managing product road map.- Planning and organizing product launch events. Successful product launch of NvidiaGTX 750 & GTX980 Strix Graphics card.- Developing client rapport, to gain more project/sales lead- Leveraging with local vendor (EG; Intel, Nvidia, AMD) to boost up sales/solepromotion.- Detecting project sales lead. (EG; Tender for Government/ SI project)- Providing product training to channel dealers/ retailer sales person.

Achievement- Increased Market Share from 20% to 25% by 2011.Job Objectives- Achieve monthly sell out target.- Increase YOY 5% In House Share for Channel dealer.Job Responsibilities- Co-working closely with vendor and managing channel dealers’ demand.- Planning and organizing Motherboard X79 chipset product launch events and delivering product demonstrations to customers- Identifying and assessing customer requirements, complaints and providing optimal solutions.- Providing L1 technical support, information and training to customer and sales staff.- Optimizing inventory control by detecting demand patterns, vendor’s supply situation to ensure smooth cash flow for the company.

Achievement- Reconfiguring new server and managing 100 user base for Singapore Heart FoundationJob Objectives- Monthly server maintenance and backup user files to tap drive- Setup, install and configure CCTV for remote accessJob Responsibilities- Performing on-site diagnosis, analysis and resolution of all PC problems for end users (L1 support)- Implementing and suggesting corrective hardware solutions; install/ configure/ test/ maintain/ monitor and troubleshoot end user- Setup and maintenance and CCTV server and cameras management.- Install, Setup and maintenance Server for 100 users (Singapore Heart Foundation)