General Manager
- General Manager for Plant Impact, part of Croda Europe. Plant Impact lead research and development in crop enhancement to create foliar spray and seed treatment products that growers can rely on to increase the yield.
- Fully integrated all aspects of Plant Impact’s global business into the Life Sciences division of Croda including commercial, legal, regulatory, supply chain, IT and HR.
- Managed two major restructuring programmes to dramatically reduce costs whilst maintaining and enhancing the commercial business to move from a £2.5m loss in 2019 to a projected £0.5m profit in 2021.
- Established a decentralised commercial model with Croda regional teams responsible and accountable for growth and pipeline, supported by a small central team.
- Directed the company’s new product development pipeline delivering the first new technology launch in over 10 years together with refreshing all existing product ranges.