Simon Marshall Email & Phone Number

London, United Kingdom

• I have 30 years experience consulting major brands in Brand building, Loyalty Marketing, Customer Relationship Management, and Brand Activation in traditional, direct, and digital channels for both B2B and B2C.
• Managing Director, Europe (London) and North America (Chicago) at The Marketing Store
• Client Services Director, Europe for American Express at OgilvyOne.
• Vice President at Carlson, launching BA Exec Club in the Middle East and Far East.Sector experience includes Shell, British Airways, American Express, General Motors, Renault, McDonald’s, Vodafone, Nissan, Eurotunnel.

London, United Kingdom

Delivered a major repositioning of the company with a new Purpose- ‘Shaping the Future of Customer Communications’, simplified Propositions and a new brand identity. Launched this at Communisis’ own OXO Tower conference: ‘Customer Communications in 2021 - What’s coming and how Brands should prepare’, with industry leaders as keynote speakers, and attended.

London

£ 16 Million Revenue, 3 Companies (Billington-Cartmell, Brave, and Closer) 180 People.Re-launched and rebranded BC as HeyHuman, repositioning the agency as a “Creative Activation” agency focused on Human Behavioural insights.Restructured the group to focus investment in the individual agency propositions.

Greater Chicago Area

$ 50 Million Revenue, 2 Locations, 290 People.Restructured two autonomous locations into a single agency with two centres of excellence (CRM in Toronto, Brand Activation in Chicago).Improved new business profile and performance, with wins from Redbox, L’Oreal, Toyota, Sears, Nature Made and growth with existing clients.Led the successful retention of the.

London

£ 21 Million Revenue, 3 Locations, 230 peopleGrew the European business from loss in 2007 to profit in 2009, growing revenues by 60% in 3 years.New business wins from Britvic, Kerry Foods, Diageo, Ferrero and Danone.Substantial growth from existing clients, including McDonald’s, Shell, Vodafone and Cereal Partners.

London, United Kingdom

£ 16 Million Revenue, 1 Location, 160 PeopleGrew the business from £ 2.3m GM in 2000 to £ 16m in 2007.In 2005 the agency was the 3rd most awarded agency in the UK and in 2007 was recognized by Revolution magazine as one of the top 10 digital agencies of the decade.New business wins from Renault, Powergen, Macarthur Glen, Visit London, Eurotunnel, COI (on.

London, United Kingdom

Moved the agency’s largest account from loss to 15% margin, and restructured the OgilvyOne and Ogilvy account groups into a single integrated team.Led the successful pitch for the launch of Emirates Frequent Flyer Programme.

London, United Kingdom

Converted a previously at-risk General Motors project-based relationship into three-year contracts for both the Vauxhall and GM Card accounts.Established an industry leading and award-winning CRM Programme for Vauxhall.

London, United Kingdom

Instrumental in winning the BA Executive Club global account, including the launch of the Executive Club in the Far East and Middle East, and establishing service centres in Singapore and Bahrain.

London, United Kingdom

Doubled turnover for my account group, winning three new accounts (Pilkington, Shell, Agfa).

London, United Kingdom

I significantly grew income on the agency’s largest account, Shell International

I saw service in the UK, Cyprus, Kenya, Germany and Northern Ireland.

Ba (Hons), International Marketing

Education record

Education record