Simon Morgan Email & Phone Number

-Manage the development and execution of a strategic roadmap for the e-commerce channel, including desired development path of technical solutions, new business processes, and overall marketing digital strategies-Drive technology, design, copywriting, video production and partner with social media team members to create consistent brand messaging-Build the strategies and plans to exceed annual and quarterly sales targets for the e-commerce site-Plan and collaborate with external team members to identify digital marketing strategies to effectively target customer segments, identify campaign/reporting needs, and measure campaign response for ROI-Create copy, promotional strategy and product placement and updates reflecting ongoing campaigns-Partner with developers and provide guidance for technical execution for website growth and to meet the demand of consumer traffic-Partner with the PR teams and influencers to promote new product launches, campaigns and increase consumer demand

Oversee online presence and sales of all Kendo Brand’s Ecommerce websites. Responsibilities include working with individual Ecommerce business owners to review, recommend and help build strategic and tactical digital marketing plans that drive business profitability and increase active client list.Works closely with the executive team to ensure brand objectives are met while delivering aggressive sales goals. The ideal candidate is passionate and knowledgeable about Ecommerce and digital marketing including expertise in user experience, google analytics, SEO, PPC, affiliate/remarketing, email capture/marketing, AB testing and new site builds.