Simon Nicklin Email & Phone Number

Overall responsibility for determining and executing go-to market commercial strategies for marketed and pipeline portfolio. Main objective is to utilise network and knowledge to explore, identify and pursue opportunities that maximise sales and profit for all products. Opening new product channels and develop strategy related to these.Lead cross functional NPD group with responsibility for on-going detailed analysis of pharma market, identifying suitable products for development/partnering, progressing to business case and group board sign off. 22 products approved for development between March 17 to Sept 18 with NPV of £15m Latterly I have been given the responsibility for business development, focussed in 3 main areas; in and out-licencing; co-development opportunity. Identifying and attracting products/partners into the business that maximise return and meet strategic goals. Achieving 3 completed deals in 12 months that have generated >£2m in sales and milestone payment.

Working with a range of internal (MD, Product Manager, Medical, Finance, Market Intelligence, planning) and external (Wholesalers, retail partners, private hospitals, Secondary Care Trusts especially pharmacy, CCGs, National Pharmacy Chains, Dispensing Doctor Organisations) stakeholders in order to lead and develop all business to business activity for the divisionExplore, identify and pursue opportunities to maximise sales and profits of all brandsas well as supporting current promoted products. Negotiate all pipeline fill related to product launches, along with all discounts and rebates. Liaise with the unlicenced medicines division to identify new product opportunitiesIdentify and pursue other opportunities for the portfolio eg OTC, private hospitals, homecare and new product channels and to develop the strategy related to these.Negotiate profitable deals with key purchasers in line with commercial strategies, and in line with commercial activities in place, oversee the maintenance of rebate data, invoicing and reporting.

Castleford

Leading Pan-European/Global projects aimed at increasing the pharmaceutical product portfolio in emerging markets whilst leveraging existing business relationships. Uncover unmet patient needs in the UK and develop products and market access strategies to address these needs.

Castleford

I was tasked with setting up and leading a New Products Team with the objective to maximise commercial return of Teva’s rich pipeline of product. The role encompassed design, ownership and execution of the new product Annual Business Plan. Successfully launching 90 new molecules with additional margin of £36m. Key responsibilities within this included:• Lead a team of 4 Product Managers ensuring their performance and that of their portfolio was regularly assessed versus objectives• Local Business Development (BD-L) for UK – Successfully furnishing supplier relationships and creating mutual win:win purchase supply agreements with developers looking for marketing partnerships• UK Launch at risk planning and commercial execution, feeding into European steering committee• Patent Challenges and Litigation Support • Strategic ‘go to market’ project lead for Launch Excellence and Execution – This captured both internal and external excellence which is now measured in a defined framework.• Ownership and maintain New Products P&L, along with annual operating plan• Forecasting volume, sales & margin, stock obsolescence and S&OP planning• New Product Pipeline/selection both locally and EU wide, feeding into Pan EU NPST on pre pipeline developments• Wish List and gap analysis for UK generic portfolio

Castleford

In this role I was responsible for the Commercial Launch of all retail and hospital generic pipeline products within 3 year horizon. Main responsibilities were: • New Product assessment, selection and development• Competitor analysis• Working in a ‘matrix’ team environment and many different stakeholder groups• Costing Analysis• Setting Product and Pricing Strategy for launch• Develop marketing material and directing sales force/commercial teams to achieve product target.• Forecasting• Virtual account management

Ba (Hons), Marketing, 2:1

Education record