Simon Perrin Email & Phone Number

England, United Kingdom

Chertsey, England, United Kingdom

Leading conversational commerce across Samsung Europe.

London, England, United Kingdom

I am happy to have joined up with c-centric, to lead on some transformational conversational commerce consultancy projects - watch this space!

London/Berlin

I am super excited to join Aklamio as VP of Customer Success. I look forward to translating my client side digital experience to support the growth of our talented people, and meet the increase in demand for subscriber growth through word of mouth refferals and cash incentives.

Hammersmith

Leading a team of 16 trading and e-commerce experts to deliver commercial performance goals, whilst supporting the transformation to a new operating model / platform, during a period of unrivalled macro volatility. Perform: Established data and market led analytical approach that delivered over half of acquisition sales being digitally contained, outperforming competitors (57% of all Q4 2021 adds in market) Source FDM 2022) Transform/Perform: Established a new Trading Operations team… Show more Leading a team of 16 trading and e-commerce experts to deliver commercial performance goals, whilst supporting the transformation to a new operating model / platform, during a period of unrivalled macro volatility. Perform: Established data and market led analytical approach that delivered over half of acquisition sales being digitally contained, outperforming competitors (57% of all Q4 2021 adds in market) Source FDM 2022) Transform/Perform: Established a new Trading Operations team and process to ensure a smooth transition to a new platform, whilst maintaining performance and growth  Transform: Led a market-leading conversational commerce automation transformation during COVID to support and assist customer demand, when agent supply was impacted Source: Live Person Show less

London, United Kingdom

Led a team of 22 (9 direct reports) and 220 messaging agents – spanning digital traffic, conversational commerce and e-commerce experts to support growth across Cable Acquisition, Cable cross-sell and Mobile acquisition and upgrades. Responsible for multimillion SAC and MAC budgets to support traffic and conversion onsite. Perform: Responsible for driving an increase in the digital channel share from 1/3 to ½ of all Virgin Media sales, by leading a digital 1st strategy. Transform:… Show more Led a team of 22 (9 direct reports) and 220 messaging agents – spanning digital traffic, conversational commerce and e-commerce experts to support growth across Cable Acquisition, Cable cross-sell and Mobile acquisition and upgrades. Responsible for multimillion SAC and MAC budgets to support traffic and conversion onsite. Perform: Responsible for driving an increase in the digital channel share from 1/3 to ½ of all Virgin Media sales, by leading a digital 1st strategy. Transform: Planned and delivered a market leading ‘in-house’ affiliate program, delivered the Martech migration from Adobe to Google 360 to support PPC/SEO ROI shift. Transform/Perform: Led the outsourcing of the award-nominated customer referral program (source Performance Market awards 2021) and migrated from live chat to an enhanced messaging solution, whilst maintaining performance. Show less

London

Built a team of e-commerce experts to support subscription growth across Cable and Mobile lines of business. Accountable for multi-million budgets to support onsite conversion program to move voice to digital containment. Perform: Work together with commercial and digital delivery stakeholders to deliver and promote the right propositions by marketing channel and execute a data driven flash sale strategy. Transform: Develop an onsite assistance tool strategy to deliver incremental… Show more Built a team of e-commerce experts to support subscription growth across Cable and Mobile lines of business. Accountable for multi-million budgets to support onsite conversion program to move voice to digital containment. Perform: Work together with commercial and digital delivery stakeholders to deliver and promote the right propositions by marketing channel and execute a data driven flash sale strategy. Transform: Develop an onsite assistance tool strategy to deliver incremental volume and value across all lines of business. This included the migration of the conversational commerce platform to Live Person and led the development of the Help Me Choose virtual assistant strategy to ensure value ROI. Show less

London, England, United Kingdom

Directly responsible for 6 experts to drive cross-sell opportunities to EE’s Mobile customer base, plus the management of digital media and e-commerce agencies and call centre operations. Accountable for the P&L and £20m marketing budget, with a focus on delivering traffic driving activities and conversion focused initiatives across the digital, retail and voice channels. Perform: Delivered EE broadband customer growth resulting in 18% YoY revenue growth - recognised by enders as having… Show more Directly responsible for 6 experts to drive cross-sell opportunities to EE’s Mobile customer base, plus the management of digital media and e-commerce agencies and call centre operations. Accountable for the P&L and £20m marketing budget, with a focus on delivering traffic driving activities and conversion focused initiatives across the digital, retail and voice channels. Perform: Delivered EE broadband customer growth resulting in 18% YoY revenue growth - recognised by enders as having the fastest growing broadband base in Q2 (100k nets adds in 2015) Transform: Devised the multi-channel communication and media strategy to generate demand into digital and retail channels. Transform/Perform: Delivered digital transformation program resulting in 116% YoY growth – achieved through mix of affiliate program management and PPC. Transform/Perform: Devised differential promotional pricing across retail and digital channels to deliver growth, whilst reducing YoY cost per acquisition - resulting in 8% YoY ARPU improvements Show less

Managed both the home and mobile broadband propositions leading the media, promotions and trading channels - including retail, digital and outsourced telephone sales operation.  Perform: Established key digital direct response initiatives for search and affiliates, that contributed to a 50% increase in digital channels

Delivered Sky Broadband launch communications, go-to-market plans and e-commerce targets. Integrated and established broadband as key part of the TV bundled proposition.  Perform: Supported the delivery of acquiring 1 million broadband customers in the 1st 12 months of launch – UK’s fastest growing broadband provider through the delivery of CRM program. Perform: Supported the development of customer facing proposition positioning across ATL, BTL and digital channels.

Campaigns manager working into head of acquisition. Responsible for the end-to-end delivery of UK Online customer acquisition and retention plans, including the direct management of creative and media agencies. Perform: Delivered multi channels go-to-market plan to support the UKs first 8Mbps broadband service, including the company’s first ATL campaign including TV, Radio and online. Perform: Headed up the UK Online sponsorship of Team GB Olympics – leveraging the assets to grow UK… Show more Campaigns manager working into head of acquisition. Responsible for the end-to-end delivery of UK Online customer acquisition and retention plans, including the direct management of creative and media agencies. Perform: Delivered multi channels go-to-market plan to support the UKs first 8Mbps broadband service, including the company’s first ATL campaign including TV, Radio and online. Perform: Headed up the UK Online sponsorship of Team GB Olympics – leveraging the assets to grow UK Online brand credibility in the market Show less

Key ResponsibilitiesManage multiple budgets, people and agencies to deliver greater brand awareness, improved customer penetration and an improved CSI.Develop a marketing plan to launch the fastest and cheapest broadband - across PR, Media and online channels.Plan and manage the digital marketing strategy to maximise ROI across wide reach and targeted online campaigns.Achievements Established UK Online brand as one of the market leaders in broadband innovation -… Show more Key ResponsibilitiesManage multiple budgets, people and agencies to deliver greater brand awareness, improved customer penetration and an improved CSI.Develop a marketing plan to launch the fastest and cheapest broadband - across PR, Media and online channels.Plan and manage the digital marketing strategy to maximise ROI across wide reach and targeted online campaigns.Achievements Established UK Online brand as one of the market leaders in broadband innovation - evidenced by customer penetration figures and media perception.Optimised online strategy to meet a £30 CPA and account for 60% of all sales.Grew the broadband customer base 10 fold in a 12 month period. Show less

Key Responsibilities Plan, manage and deliver TTL campaigns to raise brand awareness and drive response.Responsible for the management of the creative, media buying and digital agencies.AchievementsDelivered cost effective media campaigns raising UK Online's profile in key markets.Developed UK Online's PPC programme utilising the Google and Overture networks.Implemented SEO across the UK Online web site achieving page 1 search results.Established and managed the… Show more Key Responsibilities Plan, manage and deliver TTL campaigns to raise brand awareness and drive response.Responsible for the management of the creative, media buying and digital agencies.AchievementsDelivered cost effective media campaigns raising UK Online's profile in key markets.Developed UK Online's PPC programme utilising the Google and Overture networks.Implemented SEO across the UK Online web site achieving page 1 search results.Established and managed the in house tele-sales teams to meet customer targets. Zoom Internet Brand ManagerZoom (Easynet plc), London Show less

Marketing, Marketing

Gcse'S