● Lead Global Sales including revenue development, commercial strategy, execution programs to drive brand penetration and high performance distributor management● Primary functions: P&L ownership for global sales (regions: US, Canada, APAC, China, UK, EUR, MEA & GTR). Lead distributor relationships, regional activation calendars, budgeting, forecasting and performance management ongoing focused on KPIs (Vol, Rev, GP) and costs (A&P, discounts and rebates).● Led a team of 7 x FTE… Show more ● Lead Global Sales including revenue development, commercial strategy, execution programs to drive brand penetration and high performance distributor management● Primary functions: P&L ownership for global sales (regions: US, Canada, APAC, China, UK, EUR, MEA & GTR). Lead distributor relationships, regional activation calendars, budgeting, forecasting and performance management ongoing focused on KPIs (Vol, Rev, GP) and costs (A&P, discounts and rebates).● Led a team of 7 x FTE including 4 x direct reports (GM APAC, GM EMEA, Market Manager US, Canada and China) ● Enterprise wide collaboration with marketing, commercial and production supply teams ● Operational focus: people leadership, growth strategies, performance management (forecast risks and opportunities), pricing strategies, Joint Business Plans (JBP’s) for global customers, NPD. ● Distributor negotiations / relationship management, executing OPEX & CAPEX for category and brand activation and growth Show less

Consultant to the Australian wine industry specialising in growth strategies and business development.

● Led Direct-to-Consumer commercial strategy and execution including the activation execution calendar, performance management of KPIs (volume, revenue, gross profit, costs including A&P, discounts and rebates, overheads and TAE to budget to achieve EBITs target) and budgeting ● Full P&L responsibility for Penfolds Cellar Doors (cellar door, restaurants, events), Private Clients Luxury Sales teams (x 2) & Wine Advisory Team (outbound call centre servicing program members)● Led a team of… Show more ● Led Direct-to-Consumer commercial strategy and execution including the activation execution calendar, performance management of KPIs (volume, revenue, gross profit, costs including A&P, discounts and rebates, overheads and TAE to budget to achieve EBITs target) and budgeting ● Full P&L responsibility for Penfolds Cellar Doors (cellar door, restaurants, events), Private Clients Luxury Sales teams (x 2) & Wine Advisory Team (outbound call centre servicing program members)● Led a team of 50 x full time employees including 4 x direct reports (Sales Manager Private Clients & Transactional, Luxury Sales Manager Private Clients (Black Grape), Sales Manager Wine Advisory (member call centre) & Cellar Door Hospitality Business Manager ● Enterprise wide leadership of e-commerce, marketing, finance and events teams including hospitality joint venture with Magill Estate hospitality Director ● Project Management: Led development of Penfolds Private Clients UK project & Penfolds Private Clients AUS 3 Year Growth Strategy Show less

● Led Global GTR (duty free retail, airlines, cruise) sales and marketing and On Premise including commercial strategy (go to market) and execution. ● Primary functions: P&L ownership of GTR plus On Premise Asia (Marriott Hotels, Jebsen HK & China ~ distributor). Global and regional activation calendars, budgeting, forecasting and performance management ongoing focused on KPIs (volume, revenue, gross profit and costs (A&P, discounts and rebates, team head count).● Led a team of 30 x… Show more ● Led Global GTR (duty free retail, airlines, cruise) sales and marketing and On Premise including commercial strategy (go to market) and execution. ● Primary functions: P&L ownership of GTR plus On Premise Asia (Marriott Hotels, Jebsen HK & China ~ distributor). Global and regional activation calendars, budgeting, forecasting and performance management ongoing focused on KPIs (volume, revenue, gross profit and costs (A&P, discounts and rebates, team head count).● Led a team of 30 x full time employees including 5 x direct reports (Regional Manager AUS & NZ, Regional Manager South East Asia, Regional Manager North Asia, Head of On Premise Australia, Head of Business Development On Premise Asia) ● Enterprise wide leadership of marketing, finance, demand planning● Day to day focus included people leadership (development plans), growth strategies, cost optimization, performance management (forecast risks and opportunities), pricing strategies for global customers, building Joint Business Plans (JBP’s) for global customers, NPD. ● Customer negotiations and business case to invest CAPEX to build permanent brand visibility across key global locations Show less

● Led Global GTR ANZ, SEA, NA & EMEA regions (duty free, airlines, cruise) and On Premise (Asia Hotels) sales and marketing including commercial strategy and execution● Primary functions: full P&L ownership, people leadership, strategic global key account partnerships, pricing strategies, wine category initiatives, on premise Key Accounts and New Product Development (NPD). ● Customer negotiations and business case to invest CAPEX to build permanent brand visibility across key global… Show more ● Led Global GTR ANZ, SEA, NA & EMEA regions (duty free, airlines, cruise) and On Premise (Asia Hotels) sales and marketing including commercial strategy and execution● Primary functions: full P&L ownership, people leadership, strategic global key account partnerships, pricing strategies, wine category initiatives, on premise Key Accounts and New Product Development (NPD). ● Customer negotiations and business case to invest CAPEX to build permanent brand visibility across key global locations● Led sales and marketing team of 16 x full time employees including 6 x direct reports (Regional Manager AUS & NZ, Regional Manager South East Asia, Regional Manager North Asia, Regional Manager Europe Middle East Africa, Head of Marketing GTR & On Premise, Head of On Premise Asia)● Enterprise wide leadership of marketing, finance, demand planning Show less

● Led On-Premise channel across AUS (Hotels, Casino, Catering, Clubs, Stadiums, Groups).● Primary functions: P&L ownership, people leadership, strategic account management, On Premise Growth Strategy, portfolio prioritization (renovations, NPD and Wine On Tap)● Led team of 8 x full time employees including 4 x direct reports