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Simon Carter Email & Phone Number
Head of Global Sales - Brands
at
Randall Wine Group
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✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Head of Global Sales - Brands
Location
Greater Adelaide Area, Australia, Australia
Company size
Who is Simon Carter? Overview
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Quick answer
Simon Carter is listed as Head of Global Sales - Brands at Randall Wine Group, a company with 17 employees, based in Greater Adelaide Area, Australia, Australia. AeroLeads shows a matched LinkedIn profile for Simon Carter.
Simon Carter previously worked as General Manager Global Sales at Hill-Smith Family Estates and Consultant at Src Wine Business Consulting. Simon Carter holds Bachelor Of Management, Business, Management, Marketing, And Related Support Services from University Of South Australia.
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Randall Wine Group
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Profile bio
About Simon Carter
I’m fortunate to have led Australian and International teams for some of the largest wine companies in the world.I enjoy working with passionate people, leading collaborative teams and P&L ownership. My leadership experience includes Global Export Distribution (US, CAN, UK, EUR, China, APAC, MEA), DTC (private clients, wine advisory, cellar door, hospitality ops, e commerce ), GTR (duty free, airlines, cruise), AU retail (nationals, independents) & On-Premise (hotels, restaurants, casinos).My ability to exceed expectations is my capacity to motivate, build stakeholder alignment, lead transformational projects and commercial nous recognised as achieving market fit in multiple verticals. I’m a trusted advisor that brings together people, process, technology & customers. Central to my work is delivering great results by unifying high-performing teams and motivating customers around consumer experience.
Current workplace
Simon Carter's current company
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10 roles
Simon Carter work experience
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General Manager Global Sales
Current- Lead Global Sales including revenue development, commercial strategy, execution programs to drive brand penetration and high performance distributor management
- Primary functions: P&L ownership for global sales (regions: US, Canada, APAC, China, UK, EUR, MEA & GTR). Lead distributor relationships, regional activation calendars, budgeting, forecasting and performance management.
- Led a team of 7 x FTE… Show more
- Led a team of 7 x FTE including 4 x direct reports (GM APAC, GM EMEA, Market Manager US, Canada and China)
- Enterprise wide collaboration with marketing, commercial and production supply teams
- Operational focus: people leadership, growth strategies, performance management (forecast risks and opportunities), pricing strategies, Joint Business Plans (JBP’s) for global customers, NPD.
Nov 2023 - Present
Consultant
Src Wine Business Consulting
Consultant to the Australian wine industry specialising in growth strategies and business development.
Jul 2023 - Oct 2023
Director - Global Direct To Consumer At Penfolds
- Led Direct-to-Consumer commercial strategy and execution including the activation execution calendar, performance management of KPIs (volume, revenue, gross profit, costs including A&P, discounts and rebates, overheads.
- Full P&L responsibility for Penfolds Cellar Doors (cellar door, restaurants, events), Private Clients Luxury Sales teams (x 2) & Wine Advisory Team (outbound call centre servicing program members)
- Led a team of… Show more
- Led a team of 50 x full time employees including 4 x direct reports (Sales Manager Private Clients & Transactional, Luxury Sales Manager Private Clients (Black Grape), Sales Manager Wine Advisory (member call centre) &.
- Enterprise wide leadership of e-commerce, marketing, finance and events teams including hospitality joint venture with Magill Estate hospitality Director
- Project Management: Led development of Penfolds Private Clients UK project & Penfolds Private Clients AUS 3 Year Growth Strategy Show less
Jun 2022 - Jun 2023
Director - Global Travel Retail (Duty Free) & On Premise (Aus) At Penfolds
- Led Global GTR (duty free retail, airlines, cruise) sales and marketing and On Premise including commercial strategy (go to market) and execution.
- Primary functions: P&L ownership of GTR plus On Premise Asia (Marriott Hotels, Jebsen HK & China ~ distributor). Global and regional activation calendars, budgeting, forecasting and performance management ongoing.
- Led a team of 30 x… Show more
- Led a team of 30 x full time employees including 5 x direct reports (Regional Manager AUS & NZ, Regional Manager South East Asia, Regional Manager North Asia, Head of On Premise Australia, Head of Business Development.
- Enterprise wide leadership of marketing, finance, demand planning
- Day to day focus included people leadership (development plans), growth strategies, cost optimization, performance management (forecast risks and opportunities), pricing strategies for global customers, building Joint.
Jul 2021 - May 2022
Global General Manager - Global Travel Retail (Duty Free) & On Premise Hotels (Asia) At Twe
- Led Global GTR ANZ, SEA, NA & EMEA regions (duty free, airlines, cruise) and On Premise (Asia Hotels) sales and marketing including commercial strategy and execution
- Primary functions: full P&L ownership, people leadership, strategic global key account partnerships, pricing strategies, wine category initiatives, on premise Key Accounts and New Product Development (NPD).
- Customer negotiations and business case to invest CAPEX to build permanent brand visibility across key global… Show more
- Customer negotiations and business case to invest CAPEX to build permanent brand visibility across key global locations
- Led sales and marketing team of 16 x full time employees including 6 x direct reports (Regional Manager AUS & NZ, Regional Manager South East Asia, Regional Manager North Asia, Regional Manager Europe Middle East.
- Enterprise wide leadership of marketing, finance, demand planning Show less
Nov 2018 - Jun 2021
Head Of On Premise - Australia Twe
- Led On-Premise channel across AUS (Hotels, Casino, Catering, Clubs, Stadiums, Groups).
- Primary functions: P&L ownership, people leadership, strategic account management, On Premise Growth Strategy, portfolio prioritization (renovations, NPD and Wine On Tap)
- Led team of 8 x full time employees including 4 x direct reports
Nov 2017 - Oct 2018
Regional Manager Global Travel Retail (Duty Free) - Australia & New Zealand Twe
Aug 2014 - Oct 2017
State Sales Manager - Central
Apr 2009 - Aug 2014
Sales Manager Key Accounts
Apr 2002 - Mar 2009
6 education records
Simon Carter education
Bachelor Of Management, Business, Management, Marketing, And Related Support Services
‘Propel Us’ - Twe Global Executive Group Leadership & Innovation Program
By Many (Melbourne)
Collaborative Customer Planning (Jbp) For Major Accounts
Star Commercial Academy Ltd London
Level 2 Certificate Wine & Spirits
Principled Negotiation
Scotwork Australia
South Australian Certificate Of Education
FAQ
Frequently asked questions about Simon Carter
Quick answers generated from the profile data available on this page.
What company does Simon Carter work for?
Simon Carter works for Randall Wine Group.
What is Simon Carter's role at Randall Wine Group?
Simon Carter is listed as Head of Global Sales - Brands at Randall Wine Group.
Where is Simon Carter based?
Simon Carter is based in Greater Adelaide Area, Australia, Australia while working with Randall Wine Group.
What companies has Simon Carter worked for?
Simon Carter has worked for Randall Wine Group, Hill-Smith Family Estates, Src Wine Business Consulting, Treasury Wine Estates, and Foster'S Group.
How can I contact Simon Carter?
You can use AeroLeads to view verified contact signals for Simon Carter at Randall Wine Group, including work email, phone, and LinkedIn data when available.
What schools did Simon Carter attend?
Simon Carter holds Bachelor Of Management, Business, Management, Marketing, And Related Support Services from University Of South Australia.
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