• Strategic Advisory: Providing independent and strategic advice on retail property and brand presence, leveraging extensive global brand, retail, and operational experience. • Project Management: Managing multiple projects both in the UK and internationally, ensuring successful implementation of retail expansion strategies across various channels.• Market Expertise: Utilising deep market knowledge to guide clients in expanding their retail operations, encompassing full price and outlet locations. Leveraging and advising with local expertise, asset managers, landlords and investment partiesEstablished in 2005, WRC is a Commercial Property Consultancy based in London, specialising in advising brands and retailers with their retail expansion strategy and implementation across all channels.Throughout the UK and Europe, WRC delivers independent and strategic advice to clients on all types of retail property presence, drawing upon our extensive global experience and market knowledge.

• Division Launch: Led the launch of the direct-to-consumer division, covering full price, outlet stores, and e-commerce channels for UK/Eire. • Strategic Rollout: Developed and executed a strategy for the rollout of store expansion and multiple ecom sites over four years, ensuring operational excellence and growth.• Comprehensive Leadership: Oversaw team development, store design, training, and all operational, marketing, and commercial activities, establishing best-in-class standards and platforms for performance enhancement.Brand Machine Group is a licensing specialist, with 40 years in apparel licensing partnerships. They house a portfolio of fashion, sports, and outdoor brands across childrenswear, adults clothing, accessories and footwear. Such brands include; Ben Sherman, Lee Jeans, Lyle&Scott, US Polo Assn. Duschamp, Juicy Couture and others.I was brought in to manage the Direct to Consumer channel for the US Polo brand with a remit to open 10 standalone stores in 3 years accross Outlets and Full Price locations in the UK and Eire. My remit covered the alignment of the US Polo.com trading sites whislt ensuring synergy with bricks and mortar stores.

• Global Store Network Development: Led the operations, long-term strategy, and development of a global store network, including licence, franchise, and owned stores, spanning Europe, Asia, the Middle East, and the US. • Strategic Leadership: Part of the Senior Leadership team with full P&L accountability, overseeing the strategic rollout, store design, and consumer experience plan for owned stores and franchise stores.• Innovative Store Experience: Directed store design and experience initiatives, implementing new technologies such as VR experiential tools and omni-channel CRM platforms to enhance consumer engagement and community building.• Franchise Strategy Implementation: Developed and executed the franchise strategy, collaborating with internal resources and external partners to expand into non-core markets like Japan, Israel, China, and the USA.• Team Management: Managed global teams across various functions, including Retail Operations, Area Managers, Visual Merchandising, e-commerce, Retail Finance, Retail IT, and Retail Marketing/social media, fostering team development and performance. • Customer Experience Enhancement: Focused on customer retention and experience development, bringing the brand's story to life in-store by leveraging core values of authenticity, heritage, and well-being.Brompton Bicycle is a British manufacturer of the iconic folding bicycles based and hand-built in London.

• Profitability Improvement: Controlled a £19m revenue retail business across full price and outlet channels, successfully enhancing profitability, EBITDA targets, and KPI performance, positioning the brand succefully for aquisition by Helly Hansen.• Project Management: Executed and managed all store openings, closings, and remodels, ensuring efficient project completion.• Stakeholder Relationships: Managed key relationships with landlords, operators, and real estate stakeholders, including prominent entities like McArthur Glen and The Crown Estate.• Merchandising and Inventory Control: Determined merchandise mix at store level, managed inventory flow, and controlled pricing architecture and margin targets to optimise retail performance.Musto have over 50 years experience of engineering cutting-edge performance apparel. They are the world’s leading sailing brand and a British leader in shooting and equestrian sport apparel.

Helping Retailers, Brands, Asset managers and Developers make informed Real Estate decisions. Providing the research, analysis and above all recommendations to ensure an expansion or acquisition strategy is executed with the best chance of success.Industry knowledge and experience + credible analytics and data = a higher chance of ROIWith my retail experience i was able to assist further retailer clients including brands, new schemes as well as city centre redevelopment projects.

• Innovative Collaboration: Identified and developed opportunities for sport and fashion collaborations, leading dynamic merchandising projects including co-branding, licensing, and sponsorship activities.• Project Implementation: Created detailed project plans and briefs, managing the successful implementation of initiatives and ensuring all objectives were met.• High-Profile Representation: Successfully pitched and represented high-profile sports operators, securing partnerships with prestigious entities such as Manchester City FC and the Rugby World Cup 2015.After identifying an opportunity with Calvin Klein to connect Sport with Fashion i decided to try my own venture working with renowed sports agents and global sporting partners including Manchester City, Real Madrid, England Rugby and British Polo.Connecting Lifestyle fashion Brands with Sporting commercial opportunity including; co-branded product development and sponsorship activation

General Manager for the European Outlet Division for Calvin Klein Underwear - revenue in excess of € 60 million across 65 stores in 18 countries

Retail Development Manager for all new stores roll-outs.9 UK Full Price stores and 20 concessions

European Retail Operations Manager based in Amsterdam Head Office. Accountability for the Operations of 60 stores across Europe and development of Outlet production lines