Simon Shroot Email & Phone Number

Cornwall, England, United Kingdom

Falmouth, England, United Kingdom

Helston, England, United Kingdom

Cornwall, England, United Kingdom

Redruth, England, United Kingdom

Central London

onroot is a search and selection consultancy specialising in roles across the media industry in both media agencies and media owners. Specialist sectors include online, social media, mobile, radio , tv, outdoor, cinema and print.

SYLEX Recruitment is a leading specialist consultancy providing recruitment solutions to the Media and Communications industry for both media agencies and media owners alike. Positions are diverse and include a wide range of roles from media planning and media buying, media strategy and research to account management and media sales, in both digital and traditional media.An organisation that is innovative and inspirational, we offer a simple solution to the placement of permanent, contract and interim media professionals.• Founded Sylex from start-up and have grown it to a profitable business• Overseen profit and loss of company• Built team of consultants, candidate managers and administrative team• Grown client base across digital, tech and traditional media• Created value from changing business models and new market opportunities• Used diverse mixture of skills :- commercial, network, strategic, operational and ambassadorial

Interaction Media was an independent Media Agency whose clients were predominately property developers. Other client sectors were travel and retail. Clients include Berkeley Homes, Crest Nicholson and Columbus Travel. Interaction Media planned and bought all media across Print, Online, Outdoor, Radio and TV.• Turnover circa £30m• Reported to the board of directors• Oversaw the day to day workflow and operations of the agency • Responsible for 15 staff including account directors, senior account managers, account managers account executives and assistants • Ensured effective media planning and buying strategies across company• Specialised in Radio, Online, Outdoor, TV and National Press Planning and Buying• Oversaw client servicing across company• Identified new media opportunities for clients and managed company’s relationships with media suppliers • Motivated team through chairing meetings, coaching, training and appraisals• Implemented new trading and administration procedures to improve efficiency of company • Ensured maximum revenue and customer expectations delivered• Liaised closely with Finance Director to ensure financial reporting, invoicing and procedures take place

I sold my company, Snapdragon Flowers in Dec 2004. It is still located in Totteridge, North London. The company was split into two parts, the upmarket drive in flower stall located by Totteridge Tube station where bouquets were sold from £10 to £150 and secondly the corporate and event work e.g. flower arrangements for company foyers or special occasions such as weddings. Interestingly I didn’t know anything about flowers when I but grew to love and appreciate them. • Start-up. Built turnover to circa £180,000 with circa 6000 transactions per annum • Trained at top florist academy McQueens • Built up and trained a team of people • Introduced clever but cost effective ways to constantly brand Snapdragon through the underground, street, van, stall, leaflet drops, letter heads, school magazines, vase arrangements, charities• Dealt direct with Dutch flower auctions rather than go to Flower markets and improved quality of product and efficiency of supply chains• Corporate clients included Octagon Homes, Toyota, and Saab • Physically and mentally stretched 7 days of the week- from setting up stall in adverse weather conditions to making the books balance

Capital Radio was one of Britain’s largest radio groups in terms of revenue and profit. Capital Radio owned 22 analogue radio licenses and 59 digital services broadcasting to over half the UK’s adult population. • Headhunted by Capital Radio as a Sales Executive, promoted to Senior Sales Executive and then to Group Sales Manager • 5 years management experience• Responsible for £30m• Lead a team of 8 consisting of Sales Executives, Planners, Assistant and a PA• Customers were media agencies such as MediaCom, Optimedia, Mindshare, Initiative Media, Universal McCann• Led successful pitches such as ‘Career Capital with TotalJobs.com and ‘Drive time at the Movies’ with Warner Village Cinemas, both utilising media platforms being sponsorship, advertising airtime and the internet• Responsible for account managing 3 of Capital Radio’s stations, BRMB, FOX and Century. Ensured their revenue targets were met and that all lines of communication worked efficiently.• Over and above job role, I made recommendations to the Capital Radio Board on future acquisitions, involving long-term strategies and 5-year forecasts

Master'S Degree, Entrepreneurship/Entrepreneurial Studies, Distinction

Education record

Master Of Science - Ms, Entrepreneurship/Entrepreneurial Studies