Simon Song is a manager in Accenture's Strategy & Consulting team. He has more than 15 years of experience in strategy consulting and management consulting, and previously worked for PwC, Deloitte and other consulting firms, focusing on strategic planning and implementation, organizational transformation, operational efficiency improvement, industry insight analysis, business process optimization, etc. For business area, He has deep understanding of sales, marketing, service, channels, membership, e-commerce, IT planning, digital transformation, supply chain, etc. For the industries, he has deep insights into TMT, retail, consumer goods, and automotive industries.