Simon Su Email & Phone Number

1. Provide integrated digital communication solutions for all spectrum of digital planning to achieve marketing objectives of FMCG accounts (including all-cross internet, social media, search engine etc.) to create innovative relationships between brands and consumer.2. Works as a 360 role, participating in strategy generation and ensuring successful implementation of marketing campaigns by coordinating with the creative team.

1. Generated digital strategy and media plans for Yili, applying knowledge in evolution and trends of various online media and expertise in media placement/monitoring/analyzing2. Worked as an 360 role, coordinating with Yili’s creative team while leading its digital team3. Responsible for account, project and team management; assisted a Digital Partner with Yili digital team establishment4. Major account: Yili

1. Responsible for strategic digital media planning for Dell PC/VW respectively, managing digital briefs, budgets, negotiation while aligning digital strategy2. Optimized Dell’s media placement based on data analysis, successfully raising ROI by reducing CPS after media negotiation3. Worked on client management; supervised media planning execution 4. Major accounts: Dell / Shanghai Volkswagen / Hitachi / Delonghi / Allianz

Beijing

1. Focused on digital media planning mainly for automobile clients2. Managed media briefs, budgets, negotiation based on different requests from various brands3. Guided media buying & planning executives to ensure quality spot plans and execution; coordinated with account dept. to keep projects going smoothly4. Major accounts: Chrysler , Jeep, Honda Civic, Beijing-hyundai, LG

Beijing

1. Focused on Samsung’s e-Marketing consulting, pushing forward online campaigns for Samsung’s all-line products 2. Participated in Samsung’s ePR by web content updating, crisis monitoring and online PR crisis handling3. Advised on interactive solutions according to branding/product marketing requests, coordinating with line managers internally and with media externally 4. Major accounts: Samsung brand, Samsung NPC, SK