Media associate for Gulf News, Dubai

Strategy planning and scheduling of special reports and features published with the Gulf News. Responsible for business development and increasing ad sales revenue, based on targets.Plan yearly budgets and sales targets. Develop a marketing plan for the products, in coordination with the marketing team. Network with clients and ad agencies.Conduct monthly review meetings with the sales and editorial teams. Feedback assessment and implementation of points discussed. Also, discuss market feedback and areas that need to be fine-tuned. Provide performance feedback to the sales team on a regular basis.Competition analysis and market research.Implemented efficient sales management systems.Developed CRM programme to evauate customer / reader feedback.Coordinate closely with editorial and production depts.Liaise with the Call center for revenue generation. Evaluate and conduct feasibility study of new projects. Provide regular feedback to the Executive Director, Marketing and Sales.

To develop client – Ad agency relationships, locally and internationally. Understanding communication needs of advertisers. Ideating on new potential features/special reports that can be revenue generators for Gulf News. Identifying prospects who would benefit from such features and building a data base.Establishing contacts, building rapport and selling concepts to Ad Agencies and advertisers.

Plan marketing, promotional and communication strategies for brands, specifically in class 1, 2 and 3 cities. To research and provide market data analysis for these brands. Ideating on brand strategies / communication possibilities for brands like Colgate Palmolive, Brooke Bond, Cadbury’s, Philips, P & G, Pond’s. Wide variety of marketing scenarios, increasing penetration, concept selling, consumer education, attitude change, build brand goodwill.Provided market findings and data, which helped to develop brands specific marketing needs, depending on each markets condition.