Global Director - Audiences Research And Media Investment Management
Current
Jan 2018 - Present
AeroLeads people directory · profile
Simon Thomas Email & Phone Number
GroupM Global
at
GroupM
1 work email found
@groupm.com
4 phones found area 207 and 514
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
GroupM Global
Location
London, England, United Kingdom
Company size
Who is Simon Thomas? Overview
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Quick answer
Simon Thomas is listed as GroupM Global at GroupM, a with 6978 employees, based in London, England, United Kingdom. AeroLeads shows a work email signal at groupm.com, phone signal with area code 207, 514, and a matched LinkedIn profile for Simon Thomas.
Simon Thomas previously worked as Global Director - Audiences Research and Media Investment Management at Groupm and Global Director - Audiences Research at Groupm. Simon Thomas holds Ma, Geography from University Of Cambridge.
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{first}.{last}@groupm.com
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Profile bio
About Simon Thomas
In GroupM since 2004, I work across planning & activation in the GroupM Global Media Investment Management team. I am responsible for media audiences, touchpoints, and behavioural data & applications used to optimise the planning, execution, and reporting of our clients communication investments across all media channels.I work globally with our three GroupM media agency networks, and our specialist business Nexus (Finecast, Xasis & Kinetic) and Choreograph. I work across some client teams, trading, insight & research specialists, and our data scientists & engineers / software development partners. Using traditional panels, hybrid currencies and digital census data sources we optimise the media investment value on multiple metrics including reach, viewability, attention, effectiveness, and brand/sales uplifts. In today’s complex digital ecosystems and supply chains we ensure effective exposure and attention including brand safety, transparency, accountability, in quality media, within an industry leading Responsible Investment Framework. This covers both diversity and climate change sustainability issues head on. Prior to GroupM I worked for IPC from 1978 in an ad sales & research role, then I spent the 80s decade at DDS (now MediaOcean), before joining Leo Burnett/Starcom for the 90s where I helped develop some of the first global TV optimisation and reporting solutions. I joined CIA Group on 1st January 2000, and we were acquired by WPP in 2003, becoming MEC (now Wavemaker). I sit on various media industry bodies in the UK and internationally (incl EACA, IAB Europe, & I-COM), and am a regular media conference speaker & panelist.
Listed skills include Digital Media, Integrated Marketing, Analytics, Advertising, and 24 others.
Current workplace
Simon Thomas's current company
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Groupm
8 roles · 49 years
Simon Thomas work experience
A career timeline built from the work history available for this profile.
Global Director - Audiences Research
Simon is the Global Director - Audiences Research for GroupM, the media investment management division within the WPP plc company. Comprising of Mediaedge:cia, Mindshare, Mediacom and Maxus, GroupM has around one third of total global ad billing, increasingly in digital media channels. He has responsibility for the international proprietary & syndicated audiences research solutions and data acquistion, across all media channels. This includes GroupM’s TV & OnLine Video analysis software… Show more Simon is the Global Director - Audiences Research for GroupM, the media investment management division within the WPP plc company. Comprising of Mediaedge:cia, Mindshare, Mediacom and Maxus, GroupM has around one third of total global ad billing, increasingly in digital media channels. He has responsibility for the international proprietary & syndicated audiences research solutions and data acquistion, across all media channels. This includes GroupM’s TV & OnLine Video analysis software tools. He has international client and global media research vendor responsibilities to encourage insight and fit-for-purpose services that meet emerging business needs. Simon is an experienced senior director, across media research, technology services, and software solutions development having worked for over 12 years internationally in Europe for MEC and Starcom, after 8 years with Donovan Data Systems in UK, USA & Germany. Initially Simon had 10 years industry grounding at major UK media owners in research and ad sales. Show less
Jan 2004 - Dec 2017
Media Agency Council
Current
European Association Of Communication Agencies
GroupM representative on the EACA Media Council. EACA is the voice of Europe’s communications agencies and associations, promoting the economic and social contribution of commercial communications to society. EACA address members’ regulatory concerns at European and national levels, covering pro-active advocacy strategies that promote evidence-based and proportionate regulation.EACA contributes to industry debates and best practice. Simon leads the audience measurement task force… Show more GroupM representative on the EACA Media Council. EACA is the voice of Europe’s communications agencies and associations, promoting the economic and social contribution of commercial communications to society. EACA address members’ regulatory concerns at European and national levels, covering pro-active advocacy strategies that promote evidence-based and proportionate regulation.EACA contributes to industry debates and best practice. Simon leads the audience measurement task force, with a focus on cross screen video and the WFA initiatives in this area. Show less
Jan 2014 - Present
Global Director - Audiences Research
Simon is the Global Director - Audiences Research for MEC Global, one of four media agencies in the GroupM media investment management division of WPP plc. Comprising of MEC, Mindshare, Mediacom and Maxus, GroupM has around one third of total global ad billing, increasingly in digital media channels. He has responsibility for the international proprietary & syndicated audiences research solutions and data acquistion, across all media channels. This includes MEC's TV & OnLine Video… Show more Simon is the Global Director - Audiences Research for MEC Global, one of four media agencies in the GroupM media investment management division of WPP plc. Comprising of MEC, Mindshare, Mediacom and Maxus, GroupM has around one third of total global ad billing, increasingly in digital media channels. He has responsibility for the international proprietary & syndicated audiences research solutions and data acquistion, across all media channels. This includes MEC's TV & OnLine Video analysis software tools. He has international client and global media research vendor responsibilities to encourage insight and fit-for-purpose services that meet emerging business needs. Simon is an experienced senior director, across media research, technology services, and software solutions development having worked for over 12 years internationally in Europe for MEC and Starcom, after 8 years with Donovan Data Systems in UK, USA & Germany. Initially Simon had 10 years industry grounding at major UK media owners in research and ad sales. Show less
Jan 2000 - Dec 2017
European Systems Director
Sep 1994 - Dec 1999
Manager Of Client Support
Sep 1986 - Jun 1994
Manager Of Client Support
Dds
1986 - 1994
~8 yrs
Ad Sales Manager
Ipc Magazines And Punch
1978 - 1985
~7 yrs
Team & coworkers
Colleagues at GroupM
Other employees you can reach at groupmadventures.com. View company contacts for 6978 employees →
KD
Karen Del Castillo Martínez
Colleague at GroupmMexico City, Mexico
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YH
Yash Hari
Colleague at GroupmBareilly, Uttar Pradesh, India
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AS
Alma Salgado-Perez
Colleague at GroupmLos Angeles Metropolitan Area, United States
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UK
Umair Khan
Colleague at GroupmNew Delhi, Delhi, India
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UM
Utin Mochdi
Colleague at GroupmBanten, Indonesia
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JS
Jarmanjeet Singh Bhullar
Colleague at GroupmPanvel, Maharashtra, India
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KL
Kesha Lawson
Colleague at GroupmNew York, United States
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CL
Clement Lewis
Colleague at GroupmMumbai, Maharashtra, India
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HS
Harshika Singh Rathod
Colleague at GroupmGurugram, Haryana, India
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BT
Beatriz Terradez
Colleague at GroupmMilan, Lombardy, Italy
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Karen Del Castillo Martínez
Colleague at GroupmMexico City, Mexico
View →
YH
Yash Hari
Colleague at GroupmBareilly, Uttar Pradesh, India
View →
AS
Alma Salgado-Perez
Colleague at GroupmLos Angeles Metropolitan Area, United States
View →
UK
Umair Khan
Colleague at GroupmNew Delhi, Delhi, India
View →
UM
Utin Mochdi
Colleague at GroupmBanten, Indonesia
View →
JS
Jarmanjeet Singh Bhullar
Colleague at GroupmPanvel, Maharashtra, India
View →
KL
Kesha Lawson
Colleague at GroupmNew York, United States
View →
CL
Clement Lewis
Colleague at GroupmMumbai, Maharashtra, India
View →
HS
Harshika Singh Rathod
Colleague at GroupmGurugram, Haryana, India
View →
BT
Beatriz Terradez
Colleague at GroupmMilan, Lombardy, Italy
View →
3 education records
Simon Thomas education
Ma, Geography
Education record
Education record
The Mall, Twickenham
FAQ
Frequently asked questions about Simon Thomas
Quick answers generated from the profile data available on this page.
What company does Simon Thomas work for?
Simon Thomas works for GroupM.
What is Simon Thomas's role at GroupM?
Simon Thomas is listed as GroupM Global at GroupM.
What is Simon Thomas's email address?
AeroLeads has found 1 work email signal at @groupm.com for Simon Thomas at GroupM.
What is Simon Thomas's phone number?
AeroLeads has found 4 phone signal(s) with area code 207, 514 for Simon Thomas at GroupM.
Where is Simon Thomas based?
Simon Thomas is based in London, England, United Kingdom while working with GroupM.
What companies has Simon Thomas worked for?
Simon Thomas has worked for Groupm, European Association Of Communication Agencies, Mec, Starcom, and Donovan Data Systems.
Who are Simon Thomas's colleagues at GroupM?
Simon Thomas's colleagues at GroupM include Karen Del Castillo Martínez, Yash Hari, Alma Salgado-Perez, Umair Khan, and Utin Mochdi.
How can I contact Simon Thomas?
You can use AeroLeads to view verified contact signals for Simon Thomas at GroupM, including work email, phone, and LinkedIn data when available.
What schools did Simon Thomas attend?
Simon Thomas holds Ma, Geography from University Of Cambridge.
What skills is Simon Thomas known for?
Simon Thomas is listed with skills including Digital Media, Integrated Marketing, Analytics, Advertising, Digital Strategy, Media Strategy, Digital Marketing, and Strategy.
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